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16 Copywriting Examples to Inspire Your Web Content

When you build your business’s website, everyone tells you how critical it is to have a beautiful and functional web design. They say things like, “94% of first impressions come from your website’s design, so you must make sure it’s perfect!”

While your website’s design is critical to providing a positive user experience, it isn’t the only thing that matters — your website copywriting is just as important. A beautiful design is great, but if you don’t have well-constructed and thoughtful information on your website, it won’t matter.

By looking at copywriting examples, you can gain inspiration for how to create engaging and informative copy for your website.

Keep reading to see our hand-picked list of good copywriting examples you can use for inspiration!

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16 copywriting examples that make you want to buy

Ready to write stellar copy for your website? Check out some of the best copywriting examples from companies like:

  1. Bombas
  2. Barkbox
  3. Partake
  4. Planet Fitness
  5. Pourri
  6. Stuffed Puffs
  7. Harry’s
  8. Lego
  9. Lush
  10. 100% Soft
  11. Playstation
  12. Hershey’s
  13. Sideshow
  14. Apple
  15. 2nd & Charles
  16. FYE

Let’s dive in!

1. Bombas — Copywriting that speaks to comfort and care

First on our list of good copywriting examples is Bombas. Bombas is a brand that focuses on creating comfortable basics with a cause — every item they sell, whether socks, underwear, or shirts, results in them donating an item to homeless people in need.

Bombas’s copywriting does a great job of speaking to their audience. When talking about their mission, they incorporate their audience into the text. They talk about how donating an item on the customers’ behalf was a good idea and how it “turns out a lot of other people did, too.”

Bomba's mission on their website

With this copywriting, Bombas appeals to their audience’s sense of philanthropy and how their purchase makes an impact.

Additionally, Bombas has one of the best copywriting examples because they speak to their audience’s pain points. When reading about their product, they talk about the “small” issues that bother consumers, like no-show socks that slip and pilling on clothing, and how they address those issues.

Bombas copywriting about the comfort of their socks

Bombas does a great job of addressing their audience and speaking directly about what matters most to them.

What you can take away from this copywriting example

When you craft copywriting on your website, keep your audience in mind. You need to write copy that appeals to the people who are most likely to purchase from you. Focus on your audience’s pain points and how you solve them to create copywriting that engages and appeals to your audience.

2. Barkbox — Copywriting that’s doggone fun

Next on our list of the best copywriting examples is Barkbox. Barkbox is an excellent example of how to have fun with your copywriting to make it exciting and engaging for your audience.

For example, their description of how BarkBox works uses phrases like “mark your calendars and be excited” and “your month-long dog party begins.” They also sprinkle casual language like “pup” throughout their copywriting.

Copywriting about how Barkbox works

BarkBox, when speaking of their customer service, uses the phrases “No muss, no fuss, no disappointed pups.”

Copywriting on Barkbox

All this language reflects the fun and casual brand that is Barkbox.

What you can take away from this copywriting example

Your copy should match your brand’s style. BarkBox’s style is fun and casual, which is reflected in their copywriting. When you create copywriting for your company, think about your style and brand tone to ensure it aligns with your overall brand image.

Your brand tone can fall anywhere on the spectrum, from fun and funny to direct and serious. Just make sure you choose the right tone to send the correct message to your audience. You don’t want to be a serious brand using funny language just to appeal to your audience — it will confuse them.

Stick to the tone that best fits your brand, and you’ll create compelling copy for your business!

3. Partake

One of the best copywriting examples comes from Partake. This brand focuses on creating enjoyable allergy-free food. Their copywriting takes a direct approach and tells site visitors what they need to know about their business and product.

Copywriting about Partake's food

They provide a clear description of their products, like how they’re gluten-free, non-GMO, and more. This information is shared throughout different copy on their website.

Copywriting about Parktake's allergen-free ingredients

Partake’s copywriting is clear and concise, providing website visitors with the information they need about the company’s products.

What you can take away from this copywriting example

Partake is an excellent copywriting example because their content is clear and concise. Users don’t struggle to figure out what they mean — their information is clear and tells visitors what they need to know.

When you craft your website’s copywriting, make sure you present information clearly, so users quickly get the most important information they need.

4. Planet Fitness

Planet Fitness is an excellent copywriting example because of its brevity. They provide information and answer questions quickly — without beating around the bush.

Copywriting on Planet Fitness's website about what they offer

Planet Fitness shares information like why people should choose them and how they’re a good fit for all budgets. This information is what people want to know, and Planet Fitness provides a quick answer to that question.

Then, if someone wants more information about that topic, they can see even more information concisely broken down to provide a more informed answer.

Copy on Planet Fitness's website

What you can take away from this copywriting example

As you’ll find with many of these examples of copywriting, brevity is key. People don’t want you to drone on forever about who you are or your products. They want to get the information that’s most important to them and digest it quickly and easily.

When you craft your website’s copywriting, think about how you can quickly provide your website visitors with the information they need. Don’t beat around the bush and be direct with your information.

5. Pourri

Another one of the best copywriting examples on this list is Pourri. The brand, known for Poo-Pourri, is a prime example of how to integrate your brand’s unique tone and style throughout your copywriting.

On their homepage, you’ll find copywriting that uses phrases like “porcelain throne.”

Copywriting about Poo Pourri product

If you go to their product page, you’ll find phrasing like “we don’t use any bad crap in our products” and “funk fighting ingredients.”

Poo Pourri product copy

Then when you visit their about page, you see more of the crass-style language they use that fits their brand.

Copywriting about how Poo Pourri started

So, what’s the point?

The point is that Pourri is consistent with their language across their website. Whether there’s text on their homepage or product page, the language and style are consistent.

What you can take away from this copywriting example

When creating copy for different parts of your website, you must keep it consistent. People won’t know what to make of your brand if you constantly switch between tones and styles. Consistency with your copywriting helps people understand your brand better.

6. Stuffed Puffs

Another one of the best copywriting examples comes from Stuffed Puffs. Stuffed Puffs offers a unique product in which they provide marshmallows pre-stuffed with chocolate, cookies and cream, and more. Since it’s a unique product, Stuffed Puffs creates a lot of copywriting to explain what they offer.

Stuffed Puffs response to the question "What are Stuffed Puffs?"

In this example, Stuffed Puff provides a detailed description of their product and how it came to exist. The information addresses a common question their audience has and helps provide background.

What you can take away from this copywriting example

The biggest takeaway from this copywriting example is to ensure that your information answers users’ questions. When you create copy, you want to be thorough and provide your audience with the information they need.

7. Harry’s

Another one of the best copywriting examples comes from Harry’s. On the homepage of their website, Harry’s details how their product stands out from other competitors.

Content on Harry's website detailing their unique selling points

On Harry’s website, they detail their unique selling points concisely. The focus of these selling points speaks directly to their target audience.

Additionally, further down the page, Harry’s includes a note from the owners to speak to their audience. It’s written simplistically and for their audience to understand their values and motivation.

A written note from Harry's owners featuring a pencil-drawn graphic of the owners

What you can take away from this copywriting example

The biggest takeaway from this example is that your copywriting should speak to your audience. Ensure you’re using clear language that’s easy for your audience to understand –– leave the jargon at home.

8. Lego

If you’re looking for insight into creating top-tier product descriptions, then Lego is one of the best copywriting examples to look at for inspiration. Lego creates product descriptions that provide shoppers with the information they need to make purchasing decisions.

Lego's written product description in a list of bullet points

Lego provides a detailed overview of their product in an simple bulleted list. This format makes it easy for website visitors to get a breakdown of the important information in a digestible format.

What you can take away from this copywriting example

If you need to provide a detailed description in your copywriting, format it in a way that’s easy for readers to skim. Using bullet points and small paragraphs to make your information easy to digest.

9. Lush

Next on this list of good copywriting examples comes from Lush. Lush creates unique product descriptions for what they offer to entice people to want to buy.

A part of Lush's website that features an orange picture of their products

With Lush’s copywriting, they use a language that fits their brand. They take a casual and conversational approach to their copywriting.

Lush product description detailing their soap

What you can take away from this copywriting example

When looking at these copywriting examples, one thing you’ll notice is that many of them have a written style. The copywriting on your website should reflect your brand’s unique style to ensure it comes off authentic to your audience.

10. 100% Soft

Next on our list of good copywriting examples is 100% Soft. This company is known for the plastic dumpster fires they create. With creating such a product, 100% Soft takes a humorous and fun approach to their copywriting.

In this example, you can see that they use humorous and fun phrases like “your garbage life” and “magical pink and purple.”

Bulleted list of 100% Soft's product features

100% Soft also makes use of emojis in their text to help enhance their message.

What you can take away from this copywriting example

When you create copywriting for your website, make sure it’s true to your business. If emojis and witty language fit your brand personality, use them. Make sure you’re consciously using copywriting language that fits your brand.

11. Playstation

One of the best copywriting examples comes from Playstation. Playstation is a video game console maker that creates informative copywriting throughout their website.

A highlight of Playstation’s copywriting is that they keep their copy short and informative.

Playstation description of their Playstation Plus program

Playstation provides a short description that highlights what their audience needs to know. In this example, Playstation provides key details about their Playstation Plus program, like the free monthly games and exclusive discounts.

What you can take away from this copywriting example

When you create your copywriting, don’t try to fill the space with words. Keep it concise and focused on what you want your audience to know, so they get the valuable information they need.

12. Hershey’s

Much of the copywriting you create focuses on selling your audience on your products. When you’re creating that copy, you want to ensure you’re showing them how they can use your products and the benefits.

That’s why our next copywriting example from Herhsey’s focuses on that aspect. Hershey creates informative product descriptions that not only show what their product is, but how to use it.

Hershey's product description of their 25 pound Reese's miniature cups

It’s an informative product description that helps users see what they can do with Hershey’s product.

What you can take away from this copywriting example

When you create copywriting for your website, make sure you’re highlighting how your product benefits your audience and how they can use it. It will convince more prospects to purchase your products.

13. Sideshow

Next on this list of copywriting examples is Sideshow. Sideshow is a collector’s website that offers products like Hot Toys, statues, and posters related to movie and TV show pop culture.

On their product listings, Sideshow provides an in-depth detailed look at what their products include.

Sideshow copywriting detailing their product

Sideshow knows what details their audience needs and provides them in their copywriting.

What you can take away from this copywriting example

When you create your copy, keep your target audience in mind. You need to write copy that resonates with your audience and appeals to them. Write for your audience to ensure they engage with your content.

14. Apple

Another one of the best copywriting examples comes from Apple. With all their well-known products, Apple provides helpful details and specs on all their products.

Apple product specs for their iPads

These specs have short and succint details accompanied by icons to show what those details are.

What you can take away from this copywriting example

Consider using visuals to help enhance your copy. Whether you use icons like Apple, pictures, or videos, visual elements are a great way to enhance your written copy.

15. 2nd & Charles

Next on our list of the best copywriting examples comes from 2nd & Charles. This store sells second-hand books, collectibles, and more to shoppers. To help get the concept of this store across, 2nd & Charles utilizes copywriting.

2nd & Charles website with orange background and copy about their business model

In this example, you can see how 2nd & Charles communicates their brand vision and values. They focus on giving much-loved items a second home.

Additionally, they also detail their business model by disclosing that they purchase items from the public for cash or store credit. It’s a short and succint way for 2nd & Charles to get their business’s message across.

What you can take away from this copywriting example

Make sure you communicate your brand’s values and vision clearly. People don’t want to interact with faceless corporations –– they want to interact with brands that have similar values to them and convey those values authentically.

16. FYE

Last on our list of good copywriting examples is FYE. FYE offers products like collectibles, CDs, and DVDs, amongst other items. FYE provides thorough and engaging product descriptions for all their items.

Copy details on a Funko product on FYE's website

The description gives shoppers an overview of what to expect with the product, while making it enticing and engaging.

What you can take away from this copywriting example

When looking at this example, take note of how you can make your copy both informative and engaging. You don’t want your copy to be too stoic or bland –– it should engage and delight your prospects.

Feeling inspired by these copywriting examples?

Now that you’ve looked at all these examples of copywriting, you may feel ready to start creating copy for your website. But if you’re still unsure how to craft copywriting that fits your business, WebFX can help.

We have an expert team of copywriters that can help you create compelling and informative copy to share with your audience. With over 28 years of experience in digital marketing, you can feel confident we’ll craft copy your website visitors will love.

Want to learn more about our copywriting services? Contact us online or call us today at 888-601-5359 to speak with a strategist!

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