- Published: Apr 17, 2021
- Last Updated: Aug 31, 2023
- 8 min. read
Macy StormSenior Content Creator
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
Why use a CRM?
Are you feeling overwhelmed with your sales process and maintaining relationships with your customers? If so, it’s time to invest in software that can help you manage your customers and drive more sales for your business. Customer relationship management (CRM) software helps you manage relationships with your leads and clients.
This type of program stores information about these leads and allows you to manage your sales process better. But do you need a CRM? Yes, and we’ll tell you why!
Keep reading to find out why you need a CRM and the benefits of CRM software. If you need help understanding how CRM software works, contact us online or call us today at 888-601-5359 to speak with a strategist about our CRM software.
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Do you need a CRM?
Yes. If you rely on leads or have a long sales cycle, you need CRM software to manage your customers and provide a seamless sales experience.
A CRM is great for businesses of all sizes because it helps your team streamline communication and lead management, which creates more sales for your company.
Dylan will tell you more in our video on CRM benefits
Why do I need a CRM? 4 critical reasons to use a CRM
Now that we’ve answered, “Do you need a CRM?” you’re probably wondering, “Why do I need a CRM?” Why not handle your customer data with other tools, like an enterprise resource platform? Let’s look at four reasons why you should use a CRM:
1. You have more leads than you can handle
A CRM database can help you manage many prospects. If you find that your business is thriving and you’re obtaining an overwhelming amount of leads through something like digital marketing, you need CRM software to help manage your leads.
You don’t want leads to get lost in the process because your sales team is overwhelmed. If you don’t have a dedicated program to track leads, it’s easy for some of them to fall through the cracks.
CRM helps businesses by enabling you to manage lead information in one place.
2. You have leads that contact you in different ways
Why use CRM management? Well, CRM helps you keep track of how your leads contact your business. If you have multiple touchpoints in your sales process, you need CRM software.
People might contact your business through email, phone, and more. It can be challenging to keep up with these different touchpoints for each lead. With CRM software, like Nutshell, you can track every lead’s touchpoints.
It will help you monitor when people engage with your business and how they engage with it. You’ll have a record of all these interactions, so you can plan better for how to move these leads towards conversion.
3. You want to keep track of data
There is an abundance of data about your leads that is available to your business. It’s essential to track and record this data because it can help you get to know your prospects and turn them into customers for your business. You need CRM software to help you collect and organize this data.
Without a CRM platform, you’ll have to record all the information on your own, which can lead to errors in documenting or gaps in information. It can lead to incomplete profiles, which will make it more difficult for you to deliver the right information to your audience.
CRM programs help businesses track data, so they can deliver a better experience to their prospects.
Additionally, automatically tracking data makes it easier for you to see if your marketing campaigns work. You can see the compilation of this data to see how prospects become customers for your business.
Software like Nutshell combines marketing data with lead management best practices to help you tie your sales and marketing data together. You can track each touchpoint from your leads and better understand the path to conversion.
4. You have a lengthy sales process
If you’re still wondering if you need a CRM, consider your sales process. For companies that have a longer sales process, CRM software is a must. When it takes time to sell your products or services, you won’t remember where every prospect is in the sales cycle.
The sales cycle includes these stages:
- Prospecting for leads
- Contacting potential leads
- Vetting prospects
- Presenting your product/service
- Solving customer objections
- Closing the sale
If your cycle lasts 12-18 months, for example, that’s a long time to remember where prospects are at in the cycle and how you contacted them last. Without this information, you may skip an essential step in the cycle or provide them with repeat information.
CRM helps businesses track where prospects are in the sales cycle, so they can deliver the right information at the right time. If you want to improve your leads’ experiences, invest in CRM software to help manage your customer data.
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4 benefits of CRM
Aside from the reasons why you need a CRM, there are plenty of benefits that come with using CRM software. Let’s look at how CRM helps businesses improve their lead management and sales processes:
1. CRM software delivers a complete picture of your customer
One of the most significant benefits of CRM is that it allows you to get a full view of your customers. You can track an abundance of data that helps you get to know your audience better. CRM software allows you to understand your audience’s buying habits and how they communicate with your company.
When you know this information, you can provide your audience with a better experience. If you know how your audience communicates with your business, you can deliver the right content at the right time. Tracking this data allows you to weed out unqualified leads from qualified ones.
Additionally, your CRM software will help you understand what your audience wants from your business. If you know their buying habits and have data to back it up, you can deliver information relevant to their interests. One of the most significant benefits of CRM software is that it allows you to record a complete picture of your prospect so you can take the right actions to move them towards becoming a sale.
2. CRM software stores your data in one place
You need a CRM because it keeps your data in one place. You can gather so much data from your audience and learn a lot about them. If you don’t have a centralized place to store it, it’s easy to forget about that data or save it in multiple locations.
CRM software prevents you from searching for data about the same prospect. It compiles all the information into one place, so you don’t need to embark on a treasure hunt to find information about prospects. CRM helps businesses equip their sales team better, too.
When you use CRM software, your sales team can pick up where they left off without having to figure out how they contacted prospects last. With all the data in one place, your sales team can determine if they need to resolve a question or reach out to the prospect again. With your data in one place, you’ll reach out to prospects at the right time with the correct information.
3. CRM software builds cohesion with your sales team
One of the most significant benefits of CRM software is that it helps unify your sales team. Whether you have a sales team of 10 or 100, it’s challenging to ensure that everyone is on the same page and has the same information. You must rely on people to email or talk in-person to get team members up to speed.
Not only does this waste time, but it can lead to misinformation among your sales team. Information may get lost in translation or omitted, which can create confusion and embarrassing pitches or follow-ups. But with a CRM, you don’t have to worry about those scenarios. CRM software puts all your data in one place.
Everyone sees the same information, which ensures that your entire sales team is on the same page. It will help you have a more cohesive sales team that works more effectively on turning prospects into sales.
4. CRM software saves you time
If you’re wondering, “do I need a CRM”, the answer is yes, and the biggest reason is that it saves you time. As the saying goes, time is money. If you’re wasting time trying to compile data from different sources and communicate between salespeople, you’re losing opportunities to make sales.
CRM helps businesses automate tasks, like compiling data, so they don’t waste time on these tasks. You can automate tasks, like sending emails and recording calls, to save you time. This saved time allows your sales team to devote more energy to engaging prospects and building relationships with them.
If you want to enable your sales team to spend more time engaging prospects, invest in CRM software.
Do I need a CRM? Yes — and WebFX can help
So, do you need a CRM program? Yes — if you want your sales team to close more sales.
If you’re looking for the right CRM software, WebFX can help. We have over a decade of experience in helping our clients manage their prospects and drive them to conversion. With our program, Nutshell, you can track the ROI of your marketing budget to manage your sales pipeline better.
When you invest in Nutshell, you’ll get:
- All your data in one place
- Pipeline management
- Tracking for all activities, from calls to emails
- Contact management that’s simple and easy to use
There are hundreds of CRMs on the marketplace, so we’ve done the vetting for you and created a CRM that’s a match made in heaven for small- to medium-sized businesses. Want to learn more about our CRM software? Contact us online or call us today at 888-601-5359 to speak with a strategist!
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
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