Nutshell vs. Hubspot: An In-Depth CRM Comparison

Finding the right customer relationship management (CRM) platform for your business is crucial. With so many options out there, it can feel difficult to sort through all the noise and choose the right CRM for your business.

Take Nutshell and Hubspot, for example. Both platforms offer an extensive suite of marketing analytics tools, but one of them is a cut above and helps you build meaningful relationships with your customers.

Keep reading to explore why choosing Nutshell over Hubspot is the right choice for your business and how the two stack up against each other.

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A Nutshell vs. Hubspot comparison

From helping you manage your contacts to having customizable workflows, a CRM should be adaptable to your business’s unique needs. So, how do Hubspot and Nutshell compare on key CRM features? Take a look at the summary table below, and read on to learn more about Nutshell and Hubspot.

Hubspot pros

Hubspot isn’t one of the most popular CRM platforms for nothing. Many people are drawn to the software because of its user-friendliness and robust team management capabilities. Not to mention, Hubspot offers a free plan for individuals and small teams — a great options for those looking to test Hubspot out before committing to a software.

Some of Hubspot’s most popular features include:

• Task management: Users can easily share and assign tasks to streamline workflows and increase productivity and efficiency.
• Automation and sequencing tools: Hubspot features automation and sequencing tools for teams to automate repetitive tasks and set up strategic email sequences, freeing up time for meaningful customer interactions.
• Team tracking and collaboration: Hubspot is a collaborative CRM platform with tracking capabilities for meetings, schedules, appointments, and more, so all of your team members can stay on the same page.
• Customer support: Hubspot has a responsive customer support team that’s available 24/7 to help with any and all user queries.

Hubspot cons

While Hubspot has advantages that make it a popular CRM option, it also has its fair share of disadvantages, which have given many people pause to reconsider. Some of those cons include:

• Pricing: All of Hubspot’s features come at a price, and for many smaller businesses and companies, that price is steep. Hubspot has a variety of paid monthly plans available, but they get expensive if you want to access everything Hubspot has to offer.
• User interface: If you’re not familiar with CRM software or new to it altogether, Hubspot can be tricky to learn and navigate. While it has a host of features to use, many of them are often hidden behind paywalls, further limiting use capabilities.
• Integration and customization issues: Hubspot’s customization options are limited and can be difficult to implement, making it challenging to customize the platform to your company’s unique workflow and needs. Integration capabilities with third-party tools have also been found to be inflexible.
• Misreported activity: Especially when it comes to integrated tools, users have encountered instances of data-syncing issues, leading to misreported activity.
• Limited report creation capabilities: With Hubspot’s basic plans, reporting capabilities can be limited, forcing many users to upgrade to have more advanced report creation capabilities.

Why choose Nutshell over Hubspot?

Nutshell has a few distinct advantages that make it a perfect alternative to Hubspot, including:

• An intuitive, user-friendly interface
• Affordable pricing
• Advanced automation and customization
• Seamless integration processes
• Detailed reporting and analytics
• An experienced customer support team

An intuitive, user-friendly interface

So, what makes Nutshell so much easier to use than Hubspot? It’s simple — Nutshell is growth-focused and designed to scale to your business and its needs. Most importantly, Nutshell is simple, yet powerful. 

Instead of flashy bells and whistles, Nutshell keeps its interface simple, prioritizing the most important sales and marketing tools while leaving room for users to customize each of their dashboards to their business’s unique needs.

Affordable pricing

When comparing the prices of Nutshell vs. Hubspot, there’s a clear winner — Nutshell is a powerful and affordable CRM that includes robust features and unlimited data, people, and lead storage for all plans. 

With CRM plans ranging from $16-$67 per user per month, you get tons of great features for the price. Affordable add-ons are available for all customers and are priced per company, so you’re always getting what you pay for.

Advanced automation and customization

Having a CRM makes it easier for you to complete repetitive business tasks like replying to emails and connecting with customers. That all means nothing if you have a CRM that makes it hard to automate tasks. 

Fortunately, Nutshell features advanced automation and customization tools so you can streamline business processes, like:

• Sales and email drip sequences
• Team reminders
• Emails triggered by customer actions
• Email templates
• Email lists
• Sales reporting and analytics

Seamless integration processes

Integrating a third-party app with your CRM isn’t a hassle with Nutshell. Nutshell customers get seamless integration support for major platforms like Gmail, Microsoft Office, and more. That way, you can connect your most important business and marketing tools to your CRM and manage them all from one place with ease.

Along with making it easy to integrate tools, Nutshell offers dozens of integration opportunities right off the bat, like:

• Google Suite
• Zapier
• Quickbooks
• Dropbox
• And more!

Don’t see an integration you’re looking for? Have no fear — Nutshell’s Support Engineering team is always available to help you connect your tech.

Detailed reporting and analytics

Whether you’re gathering insight about your customers or how they’re moving through your sales pipeline, Nutshell has detailed reporting and analytics tools to help you understand your customer and sales data. Track, view, and forecast your sales performance with ease using Nutshell’s customizable reporting dashboards, and even analyze your lead flow and lost sales.

An experienced customer support team

Finally, you’re never alone when you work with Nutshell. Whether you encounter a minor hiccup or need some technical support, Nutshell’s human-based customer support team is always available to help. No matter which pricing plan you choose, you can reach Nutshell’s team via email or live online chat.

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Explore the ultimate Hubspot alternative today with the help of WebFX

Now that we’ve discussed Nutshell vs. Hubspot, you’re ready to begin your search for a CRM. Whichever platform you choose, make sure you’re choosing one that fits your business, needs, and budget. 

Feel like you need some extra help with your CRM? With the help of WebFX’s digital marketing experts, you can make the most of your CRM and start accelerating your sales with custom CRM strategies that fit your business. The best part? Some Nutshell seats are included with WebFX’s MarketingCloudFX, our proprietary marketing tool.

Level up your sales with Nutshell and WebFX today by contacting us online to get a free quote, or give us a call at 888-601-5359 to learn more.