Skip to main content ↓
Close-up of a person's hands holding a pen and filling out a form with a calculator nearby, indicating financial paperwork or calculations.

How Much Does CRM Cost in 2024?

Investing in a customer relationship management (CRM) platform unlocks powerful technology that gives you the tools you need to earn more sales, drive revenue, and grow your business.

search bar icon

How much does CRM cost?

Average CRM pricing varies from $12 to $200 per user per month, with various factors influencing the total cost you’ll pay, like the size of your business and your chosen platform.

Keep reading for a detailed breakdown and comparison of the cost of CRMs!

And if you’re ready to get started with one of the best CRMs for sales and revenue growth today, Nutshell has you covered.

With Nutshell, you can keep track of every lead as they move through your sales funnel, automate time-consuming sales tasks like sending emails, store and manage lead and customer contact details, and much more.

Start your free trial with Nutshell today to see how it can help you close more deals and drive revenue!

How much does CRM cost in 2024?

So, how much does CRM cost in 2024? On average, companies typically pay anywhere from $12 to $200 per user per month for their CRM software.

In most cases, CRM software providers offer pricing plans that charge per user per month. So before you can determine the total cost of CRM software, you’ll need to know how many team members will need to access the platform before calculating your final cost.

Many CRM platform providers also offer a range of tiered plans, including lower pricing options with basic, essential CRM features and more expensive plans that unlock more advanced features, like sales automation.

What determines CRM pricing?

If you’re researching how to choose a CRM platform, you know that pricing plays an important role in which software is the right fit for your business.

The cost of CRM software can vary depending on different factors, like:

  • The size of your business
  • Your chosen CRM software
  • Your current needs and goals
  • Your chosen features
  • How many team members need to access the platform

As we mentioned above, many CRM software providers have various CRM features and capabilities.

Your current needs and business goals will help you find the best CRM platform and price for your company. For example, if you want to help your sales team save time and improve productivity, you’ll want to invest in a CRM with sales automation capabilities.

Or if you need to improve your team’s productivity, you could invest in a CRM with workflow management software features.

CRM pricing comparison guide

Searching for the ultimate CRM pricing comparison guide? We’ve got you covered!

Check out the table below for a quick comparison of popular CRM platforms and their cost:

CRM Platform Pricing
Nutshell Nutshell Standard: $14 per user per month, Nutshell Pro: $42 per user per month
Zoho Standard: $15 per user per month, Professional: $21 per user per month, Enterprise: $35 per user per month, Ultimate: $45 per user per month
Salesforce Essentials: $25 per user per month, Professional: $75 per user per month, Enterprise: $150 per user per month, Unlimited: $300 per user per month
Pipedrive Essential: $18 per user per month, Advanced: $28 per user per month, Professional: $65 per user per month, Enterprise: $95 per user per month

Keep reading for a deep dive into the cost and features of the following CRM platforms:


Nutshell is a flexible, all-in-one growth platform that helps companies close more deals to fuel business growth as easily as “1, 2, 3.”

nutshell crm pricing


Nutshell offers two pricing plans — Nutshell and Nutshell Pro. Check out the cost of each below:

  • Nutshell: $16 per user per month
  • Nutshell Pro: $42 per user per month


Browse some of the main features of Nutshell below:

  • Email and calendar sync
  • Embeddable web forms
  • Contact management
  • Communication timelines
  • Sales, lead, activity, forecast, and sales funnel reports
  • Sales automation
  • Personalized, automatic emails

Nutshell comes equipped with powerful features that help you learn more about your target audience, personalize visitor experiences on your website, and ultimately close more deals.


Zoho is a popular CRM platform designed to help sales teams work more efficiently and form better relationships with your leads and current customers or clients.

zoho crm pricing


Zoho offers four pricing plans:

  • Standard: $15 per user per month
  • Professional: $21 per user per month
  • Enterprise: $35 per user per month
  • Ultimate: $45 per user per month


Check out the main features of Zoho’s CRM below:

  • Contact management
  • Workflow automation
  • Deal management
  • Lead management
  • Sales process building
  • Social monitoring
  • Email marketing
  • Reporting and analytics
  • And more

Zoho makes it easy for your sales team to manage and communicate with your leads through each stage of your sales funnel to ensure none of your potential sales slip through the cracks.


One of the most popular CRM software options today, Salesforce is a powerful platform that helps you improve your sales process and optimize your marketing strategies for the best results.

salesforce crm pricing


Salesforce offers four pricing plans:

  • Essentials: $25 per user per month
  • Professional: $75 per user per month
  • Enterprise: $150 per user per month
  • Unlimited: $300 per user per month


Salesforce comes equipped with a range of features designed to help you drive sales and revenue. Check them out below:

If you’re looking for a CRM with cloud syncing abilities to keep your entire team on the same page when it comes to driving sales, Salesforce could be the CRM for you.


Pipedrive houses all the tools you and your team need to build long-lasting relationships with your leads and customers that foster brand loyalty and sales.

pipedrive crm pricing


Pipedrive offers four different pricing plans:

  • Essential: $18 per user per month
  • Advanced: $28 per user per month
  • Professional: $65 per user per month
  • Enterprise: $95 per user per month


Check out the main features of Pipedrive below:

  • Sales automation
  • Pipeline customization
  • Email marketing automation
  • Sales reporting and analytics
  • Sales process creation
  • Lead tracking and management
  • Accounting and invoicing
  • Task management
  • And more

Pipedrive offers a range of features and a range of pricing plans so you can choose the best option that fits your needs and helps you achieve your business goals.

Get transparent CRM pricing with Nutshell

Nutshell offers completely transparent CRM pricing so you know upfront exactly what you’ll pay and receive when you invest in the platform. It’s also one of the best Salesforce alternatives if you want to beat out the higher pricing plans and complicated software.

Our CRM software gives you and your sales team all the resources you need to attract new leads, convert more prospects, and earn more sales and revenue for your business.

From sending automatic, personalized emails to receiving in-depth reports that enable you to optimize your sales and marketing strategies, Nutshell does it all.

And the best part? You don’t have to start paying right away!

Get started with your free 14-day trial to test our CRM software for yourself with no obligation to commit!

Try our free Marketing Calculator

Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.

Plan Your Marketing Budget
Marketing Budget Calculator