- Published: Sep 2, 2020
- Last Updated: Sep 22, 2023
- 9 min. read
Macy StormSenior Content Creator
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
Managing your digital marketing campaigns requires constant attention— and sometimes, it requires managing your digital presence on the go. Luckily, there are numerous digital marketing apps you can use to help you build your online presence wherever you are. On this page, we’ll provide you with the nine best digital marketing apps you can use to help your business build better marketing strategies on-the-go!
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P.S. All these apps are free to download, but some require that you have a subscription or plan for the service to use the app. We’ll list the cost of those plans as they apply.
Cost: Free plan available, other plans $9.95-$30/per user/per month
First on our list of best apps for digital marketing is Canva. Canva is a design app that enables you to create graphics on the go. It’s a great app if you need to make a quick graphic for social media or email.
This app offers pre-built templates that make it easy for you to drag and drop elements into place. It also makes it easy for you to customize templates with your brand’s unique style. Once you’ve created your graphics, you can easily share them via social media platforms like Facebook, Twitter, Instagram, and more.
It’s a quick and easy way to create visually appealing graphics for your audience.
Next on our list of the top digital marketing apps is Buffer. Buffer is a social media scheduling app that helps you plan your social media posts ahead of time. With this app, you can schedule social updates for platforms like Facebook, Instagram, and LinkedIn.
Within the Buffer app, you can also keep track of your social media posts and see how they’re performing. It enables you to monitor your social posts and keep tabs on engagement. So, for example, if you run a poll, you can track the post’s engagement to see who answers the poll and if people leave comments about why they made the choice they made.
In addition, if you need to make last-minute changes to a post, you can do so in the Buffer app. The Buffer app is a great app to have to manage your social media presence, whether you’re in the office or on the go.
If you run ads on Facebook or Instagram, you’ll want to have the Facebook Ad Manager app on hand. This app enables you to check your advertising campaigns on your phone, as well as make changes. Facebook Ads Manager enables you to edit your ad campaign schedules, as well as adjust your budget.
It makes it easy for you to stay on top of how much you spend on your ads and determine if you need to modify, cut back, or increase your budget. You can also create new ads and track current ad campaigns to see how they’re performing. If you’re running ad campaigns on these platforms, the Facebook Ads Manager app is one of the best digital marketing apps to have to help you track and manage your ad campaigns.
Cost: Free plan available, advanced plans range from $25-$450+/month
If you’re looking for one of the top digital marketing apps for monitoring brand mentions, Mention is the answer. This app is designed to help you keep track of brand mentions across platforms. It enables you to keep tabs on every conversation about your brand.
First, you can see any mentions of your brand on social media platforms, blogs, or news sites. You can stay on top of conversations about your brand, whether good or bad, and act as necessary. It’s a great tool to help you build a better brand image for your business.
Next on our list of the best online marketing apps is Evernote. This app is great to have is you need to take notes on the go.
Cost: Free plan available, Premium plan for $7.99/month, Business plan from $14.99/user/month
Evernote enables anyone on your team to take notes and share them with other members of your team.
So, if you’re out and about and think of a great content topic idea for your blog, you can quickly jot down your idea for everyone else to see. You can keep all your notes, ideas, and reminders in one place, so you never lose track of anything. It helps your marketing team stay organized and ensures your team has all the accurate information about a project or campaign.
Using Evernote will help you create more cohesion between your team and make it easier to manage projects, whether you’re out at a meeting or in the office.
Cost: $6-$8.25/month for Pro and Pro+, $18+/per user/per month for Business and Enterprise
Feedly is one of the best online marketing apps for companies that want to keep tabs on topics that are trending in their industry. With this app, you can follow topics of interests and trends and curate content on those topics into your feed. It helps you keep your information focused on what matters most to your business.
Feedly enables you to easily monitor when new trends arise, so you can deliver the most relevant information to your audience before your competition. It allows you to create current content and share it on social media to your audience. You’ll stay on top of your industry and keep your audience informed.
Cost: $14.99/month or $119.88/year
If you’re looking to create branded videos and images, Ripl is one of the best digital marketing apps to help you do just that. This app enables you to pick from thousands of templates to build beautiful visuals for your business. You can use your images and videos, but you also have access to a database of over 500,000 images and videos.
This editor makes it easy for you to create short, professional videos and beautifully designed images. When you finish your creation, you can easily connect your social media profiles to the app and post this content on those profiles. You can also export your photos and videos to share through other platforms, like email or your website.
Ripl is a great app to have when you need to generate a video or designed brand image quickly and professionally. If you’re already shooting photos and videos on your phone, why not take the next logical step by having an app that can help you edit your photos and videos into top-notch visuals?
Tawk.io is a free messaging app that enables you to chat with people who visit your site and monitor visitors on your website. Whether you message visitors or people on your team do, you can track who’s chatting with visitors and review chat history. This app also enables you to provide better customer support for people who visit your site.
You can engage with these users wherever you are. It allows you to build better connections and help your customers get the answers they need. Tawk.to offers tons of great features for your business, too, like real-time visitor monitoring and setting predefined shortcut messages to answer questions fast.
It makes it easy for you to communicate with your audience.
One of the best online marketing apps you need to download is Google Analytics. Google offers an analytics app to enable you to keep tabs on your search engine optimization (SEO) campaigns wherever you go. With their app, you can see how your sites are ranking and the traffic you’re driving to your pages.
From clicks to conversions, you have all the data you need at your fingertips. The Google Analytics app is fundamental to access your SEO metrics when you need them.
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Take the next step with your digital marketing strategy
We’ve shown you some of the best digital marketing apps you can download to stay on top of your marketing plan, but downloading the apps isn’t all you should do. You need to stay on top of your digital marketing strategy and ensure it’s tailored to your business’s needs.
At WebFX, we have a team of over 500 marketing experts eager to help with your digital marketing plan. If you feel like it’s not driving the results you desire, or you want to dive into new strategies, our full-service digital marketing company is ready to help. Give us a call today at 888-601-5359, or contact us online to speak with a strategist!
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more