90+ Online Shopping Statistics for 2025 You Need to Know

As the world becomes increasingly digital, there’s more access to everything. With more access to businesses and brands, people often opt to shop online to get what they need.

But just how prevalent and impactful is online shopping?

On this page, I’ll provide you with a breakdown of 95 online shopping statistics for 2025. These facts about online shopping will help you understand the industry, consumer behaviors, and points of interest.

I’ll cover categories like:

• General online shopping statistics
• Demographic online shopping statistics
• Online shopping stats for user behavior
• Stats on online shopping and email
• Social media online shopping statistics
• Stats on online shopping and Amazon

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* Last updated February 25th, 2025. 

General online shopping statistics

First, let’s cover the basics of online shopping. Here are some general online shopping statistics for 2025 you’ll want to know:

1. 33% of the world’s population shops online. (Source)
2.  There are over 28 million ecommerce stores globally. (Source)
3. China has the largest ecommerce market in the world, driving in $672 billion. (Source)
4. The United States has the second-largest ecommerce market, driving in $340 billion. (Source)
5. 3.6 billion users will exist in the ecommerce market by 2029. (Source)
6. 96% of Americans have made at least one online purchase in their life. (Source)
7. 95% of purchases will be made online by 2040. (Source)
8. 85% is how much higher average order values are when shoppers use Buy Now Pay Later (BNPL) with Affirm. (Source)
9. 63% of consumers will buy from you online if they’ve had a positive in-store experience. (Source)
10. 56% of people prefer to shop online over shopping at a physical store. (Source)
11. 53% of online transactions use credit cards. (Source)
12. 48% of people have replaced purchasing products in-store with purchasing products online. (Source)
13. 43% of online transactions use a digital payment system. (Source)
14. 38% of online transactions use debit cards. (Source)
15. 18% of people like shopping online because it’s available 24/7. (Source)
16. 17% of people like shopping online because it doesn’t require them to leave home. (Source)
17. 14% of people like shopping online because discount codes are readily available. (Source)
18. 10% of people say online shopping is faster than in-store shopping. (Source)
19. 9% of people say they prefer to shop online because they can easily compare prices. (Source)

Online shopper demographic statistics

Curious about the demographics of online shoppers? Having some online shopper statistics can help you get an idea about who is shopping where.

Here’s a breakdown of how different groups shop online:

20. 79% of the American population shops online. (Source)
21. 75% of people who use BNPL are Millennials or Gen Z shoppers. (Source)
22. 67% of millennials prefer shopping online versus in a brick-and-mortar store. (Source)
23. 60% is how many of millennials’ purchases are online. (Source)
24. 60% of millennials use mobile devices to compare prices and look for discounts. (Source)
25. 56% of Gen X shoppers prefer to shop online versus in a brick-and-mortar. (Source)
26. 57% of U.S. adults begin product searches on Amazon when planning to make a purchase. (Source)
27. 20% of consumers make online purchases once a week, 24% of shoppers buy online every two weeks, and 31% of shoppers make online purchases once a month. (Source)
28. 50% is how much more time Millennials and Gen X shoppers spend shopping online than older generations. (Source)
29. 91% of Americans ages 18 to 49 say they ever buy things online using a smartphone, compared with 69% of adults 50 to 64 and 48% of those 65 and older. (Source)
30. 28% is how much more men spend shopping online than women. (Source)
31. 24% of men shop online daily. (Source)
32. 20% of people ages 25-34 shop online. (Source)
33. 17% of people ages 35-44 shop online. (Source)
34. 17% of women shop online daily. (Source)
35. 15% of people ages 45-54 shop online. (Source)
36. 14% of people ages 55-64 shop online. (Source)
37. 14% of people ages 65 or over shop online. (Source)
38. 13% of people ages 18-24 shop online. (Source)

User behavior online shopping statistics

Next in our list of online shopping stats for 2025, we’ll cover user behavior stats. These online shopper statistics show how users shop online, what they do before buying, and more.

39. 93% of shoppers read reviews before purchasing a product. (Source)
40. 94% of people say online reviews convince them to avoid a business. (Source)
41. 85% of consumers start shopping on one device and finish on another. (Source)
42. 80% of shoppers do product research online. (Source)
43. 69% of shoppers say they ever make purchases via desktop or laptop computers (Source)
44. 67% of shoppers are more likely to purchase from a company that has a mobile-friendly website. (Source)
45. 38% of consumers are afraid they’ll overspend when using credit cards. (Source)
46. 58% of shoppers like to buy online because they get direct delivery to their homes. (Source)
47. 48% of shoppers have overspent while shopping online. (Source)
48. 42% of online shoppers have made a purchase they regretted. (Source)
49. 35% of Millennials admit to being heavily influenced by social media when making a purchase decision. (Source)
50. 30% is how much shopping cart abandonment increases when you have a slow-loading website. (Source)
51. 28% of people use tablets for online shopping. (Source)
52. 21% of online shoppers have accidentally bought something they didn’t want. (Source)
53. Men spend $220 per transaction on average, compared to only $151 per transaction for women shoppers. (Source)
54. 18% of users are hesitant to trust ecommerce stores with their credit card information. (Source)

Email online shopping statistics

When it comes to online shopping, there are multiple strategies you can use to boost sales for your business. One of the most prominent ones is email marketing.

Here are some online shopping statistics for 2025 that show the impact of email:

55. 76% of shoppers have made purchases from an email they received. (Source)
56. Consumers spend 128% more when shopping from emails than when using other methods. (Source)
57. 27% of users make an online purchase after reading an interesting marketing email. (Source)
58. 74% of Baby Boomers consider email to be the most personal means of communicating with their brands of choice. (Source)
59. 18% is how much conversion rates increase by sending abandoned cart emails. (Source)

Social media online shopping statistics

Platforms like Instagram are shifting towards enabling users to shop through their platforms without having to leave. Here are some stats on online shopping related to social media sites:

60. 87% of consumers say they take action after seeing a product on Instagram. (Source)
61. 54% of social media users use social media to research products. (Source)
62. 80% of Pinterest users discover new products or brands on the platform. (Source)
63. 71% of social media users are more likely to purchase products and services based on social media referrals. (Source)
64. 80% of shoppers watched a YouTube video related to their planned purchase at the start of their shopping process. (Source)
65. 78% of shoppers name Instagram as influential in helping them discover new brands. (Source)
66. 77% of people buy from brands they follow on social media. (Source)
67. 74% of people use social media when deciding what to purchase. (Source)
68. 72% of Pinterest users say that the platform inspires them to shop when they aren’t looking for anything. (Source)
69. 70% of shoppers look to Instagram when making a purchase. (Source)
70. 54% of Gen Z shoppers and 58% of Millennials agree that social platforms are better than online searches for new products. (Source)
71. There are more than 250 Facebook shops worldwide. (Source)
72. Consumer spending on TikTok has exceeded $2.5 billion globally. (Source)
73. There are around 24 million TikTok buyers in the U.S. (Source)
74. 35% of shoppers say they would be ready to try social commerce if they were sure their data was kept secure. (Source)
75. Only 15% of buyers know how to return items purchased through social media. (Source)
76. 54% of people ages 25-34 have shopped on social media. (Source)
77. 40% of global shoppers purchased products they discovered on YouTube. (Source)
78. 19% of shoppers frequently purchase health and wellness products via social media. (Source)
79. Social commerce will be worth $2.9 trillion by 2026. (Source)
80. 56% of U.S. consumers have purchased products promoted or advertised on TikTok. (Source)
81. 35% of users find brands and products from TikTok creators. (Source)
82. 36% of U.S. consumers are open to purchasing products promoted or advertised on TikTok. (Source)
83. 8% of U.S. consumers are not interested in purchasing products promoted or advertised on TikTok. (Source)

Amazon online shopping statistics

Amazon is one of the most popular platforms for doing online shopping.

Here are some online shopping stats that show you the impact and power of Amazon’s platform:

84. Amazon is the most popular online store in the United States. (Source)
85. Amazon has 300-600 million monthly active shoppers. (Source)
86. Amazon sells over 350 million products. (Source)
87. 250 million customers subscribe to Amazon Prime worldwide, with 181 million in the U.S. alone. (Source)
88. 34% of U.S. shoppers shop on Amazon once a week or more. (Source)
89. 90% of shoppers compare prices on Amazon. (Source)
90. 30% of Amazon visitors are aged 25-34. (Source)

What do these online shopping statistics mean? It’s time to sell online!

After looking at all these online shopping stats, you can see the impact and effects of selling online. If you haven’t started selling online, don’t worry! WebFX can help you get started!

We offer ecommerce marketing services that help you do it all! Whether you want to build a conversion-driving website, increase sales through ads, or promote your business on social media, we’ll create a custom plan just for you!

Are you ready, revenue driver? Contact us online or call us today at 888-601-5359 to speak with a strategist about our ecommerce services!