Should your business be concerned about iPhones?

With the release of Apple’s long anticipated iPhone on June 29th, a flurry of conversations arose in the business community. The future of mobile web browsing all of sudden became the present, and we asked “Should we do something?” The truth is that the mobile Web has been around for awhile, but just not in such large distribution. I saw Vinton Cerf speak last evening at Dickinson College about the future of the Internet, and more specifically the role Mobile phones will play in this future. Vint Cerf is the VP and Chief Internet Evangelist for Google, as well as the “co-founder of the Internet”. He expressed his belief that cell phones, not personal computers, will propel the growth of the internet worldwide as countries like India and China go mobile by the droves.

What does this mean for business? It means get ready! Mobile phones will always be much smaller than personal computers, and likely will vary in size for years to come. The user experience on an iPhone is drastically different from that of your PC. If you want mobile users to visit your website and most importantly, stay on it, you should start thinking about the mobile future now. My suggestion is to snatch up your .mobi address, and ask your web developer (maybe even me) to pare down your website for mobile users. Or even better, think of ways you can monetize on this trend and develop a new customer base. You can sit back and relax knowing you’re ahead of the iPhone curve!

RSS News Feed Maker

While building out a website today, I stumbled upon a very helpful tool for RSS Feeds. The site is called newsfeedmaker.com and really saved me a lot of time in adding the RSS feed to my page. The site has a collection of thousands of feeds (at least) for you to choose. Newfeedmakers.com has everything from politics to fashion, including my selection of Geophysics News for the site that I was working on. Once you have selected an RSS feed using the basic version, it allows you to choose from several design templates for the look and layout of your feed. Using the pro version allows you to customize your color schemes to match your site, and choose the format of the feed you want as JavaScript, HTML, RSS, or an iFrame. The end result of this effortless work is emailed directly to you. Simply copy and paste the code onto your page to have a great looking, quick, and easy RSS Feed on your site.

Monthly Interesting Internet Fact for August

Search Engine Market Share for August 2007
Search Engine Market Share for August 2007

It’s not surprising to see Google tailing away in the search engine market. They’ve given birth to the search engine optimization industry which has resulted in thousands of agencies sprouting around the world. While competition in the search world is healthy, Google has effectively created a user experience that others can’t rival – for now.

Ways to Keep Website Visitors Coming Back

Question: How Do I Keep My Web Site Visitors Coming Back?

Answer: Getting qualified prospects to your web site is one thing. Getting them to keep coming back is a whole different subject. Using Google Analytics you can keep track of new and returning visitors. Sign up with Google Analytics before getting started and insert the JavaScript code from Google to track your web sites traffic. The information I am about to share with you will turn your customers into repeat buyers and turn visitors into conversions.

Content is King.

Don’t waste your time updating your web site if it’s really not necessary. If you run a blog, your visitors will expect updates everyday. If you run a web site that reports housing trends than your visitors will expect updates on the housing market very often. If your web site sells tables and chairs, then your content probably won’t need to be updated very often. Secondly, write your own content. Citing references on every article you put on your web site or completely copying an article from another site and citing the source will actually turn visitors away from your ‘expertise’ on what you sell. If you’re selling a particular product, there should be no one the wiser on your product than you. It is your duty to share your knowledge with visitors to help turn a visit into a sale. Focus on the benefits and features of your product or service. Some of the best articles you can write begin with “Top 10 Ways to…” or “New Ways To..”

Bait Your Links and Catch Some Fishes

Link baiting has become an important discussion with internet marketers in recent years. We all need and actively seek out incoming links to increase not only our site’s traffic but link popularity for search engine results standings amongst our competitors. Asking for links from other webmasters and submitting our sites to directories for higher standings can be a pain for most. Commonly, other webmasters will completely ignore our open arms invitation for a link exchange. One way links are of course the best for optimization purposes, however, what can we do to bait people into linking us?

Social Happenings:

Do you read the newspaper? Of course you do whether it is online or in old fashioned paper format. When social things happen you need to be the first to jump on board and make a stance with a website or innovation whether a domain name, website, or product.