With the release of Apple’s long anticipated iPhone on June 29th, a flurry of conversations arose in the business community. The future of mobile web browsing all of sudden became the present, and we asked “Should we do something?” The truth is that the mobile Web has been around for awhile, but just not in such large distribution. I saw Vinton Cerf speak last evening at Dickinson College about the future of the Internet, and more specifically the role Mobile phones will play in this future. Vint Cerf is the VP and Chief Internet Evangelist for Google, as well as the “co-founder of the Internet”. He expressed his belief that cell phones, not personal computers, will propel the growth of the internet worldwide as countries like India and China go mobile by the droves.
What does this mean for business? It means get ready! Mobile phones will always be much smaller than personal computers, and likely will vary in size for years to come. The user experience on an iPhone is drastically different from that of your PC. If you want mobile users to visit your website and most importantly, stay on it, you should start thinking about the mobile future now. My suggestion is to snatch up your .mobi address, and ask your web developer (maybe even me) to pare down your website for mobile users. Or even better, think of ways you can monetize on this trend and develop a new customer base. You can sit back and relax knowing you’re ahead of the iPhone curve!
Search Engine Market Share for August 2007
It’s not surprising to see Google tailing away in the search engine market. They’ve given birth to the search engine optimization industry which has resulted in thousands of agencies sprouting around the world. While competition in the search world is healthy, Google has effectively created a user experience that others can’t rival – for now.
- 45 percent of adult users have created content online.
- 54 percent of users have watched video online.
- Social media is highly prominent in search engine results.
- 77 percent think blogs are a good way to get information about a company or product.
- MySpace gets more traffic than Google.
Question: How Do I Keep My Web Site Visitors Coming Back?
Content is King.
Don’t waste your time updating your web site if it’s really not necessary. If you run a blog, your visitors will expect updates everyday. If you run a web site that reports housing trends than your visitors will expect updates on the housing market very often. If your web site sells tables and chairs, then your content probably won’t need to be updated very often. Secondly, write your own content. Citing references on every article you put on your web site or completely copying an article from another site and citing the source will actually turn visitors away from your ‘expertise’ on what you sell. If you’re selling a particular product, there should be no one the wiser on your product than you. It is your duty to share your knowledge with visitors to help turn a visit into a sale. Focus on the benefits and features of your product or service. Some of the best articles you can write begin with “Top 10 Ways to…” or “New Ways To..”
Link baiting has become an important discussion with internet marketers in recent years. We all need and actively seek out incoming links to increase not only our site’s traffic but link popularity for search engine results standings amongst our competitors. Asking for links from other webmasters and submitting our sites to directories for higher standings can be a pain for most. Commonly, other webmasters will completely ignore our open arms invitation for a link exchange. One way links are of course the best for optimization purposes, however, what can we do to bait people into linking us?
Do you read the newspaper? Of course you do whether it is online or in old fashioned paper format. When social things happen you need to be the first to jump on board and make a stance with a website or innovation whether a domain name, website, or product.