Get the Best out of Microsoft Ads AI Technology for Your Business

Microsoft’s AI tool, Copilot, has evolved enormously with its latest updates. Recently, they have expanded into voice command technology, including project management advancements and much more. Part of their ever-growing goal to make Copilot the best AI technology assistant out there has included putting Copilot in Microsoft Ads.

Key takeaways from this article

• Copilot uses conversational AI to help advertisers create and manage ad campaigns.
• It automatically recommends text and image assets based on a landing page or campaign details.
• Copilot in Microsoft Ads can generate custom images for ad campaigns tailored to the user’s prompts.
• The AI platform integration offers tools to iterate and refine ad copy and images, allowing businesses to adjust tone, style, and branding in real time.

We look into what features AI technology can enhance the advertising platform with and what we can expect from this growing industry in the future. Every day, another emerging technology seems to be taking the headlines, and today, it’s Microsoft Ads AI integrations.

What is Microsoft Ads?

Formerly known as Bing Ads, Microsoft advertising is a platform that allows businesses to place ads across Microsoft’s ecosystem. These platforms include a wide range of categories and areas on the Internet, including:

• Search results: Microsoft will display your ads on Yahoo and Bing.
• Connected TV (CTV):  A few spaces include Netflix, Samsung, and Roku.
• Business network: You can display your ads through Microsoft advertising on LinkedIn.

You can use a mix of different types of mediums for your ads, such as images, video, or multimedia. You can target your audience within the platform with custom segmentation and location-based targeting, similar to Google Ads.

What to know more about Google Advertising? Check out our learning resource here.

What is Microsoft Copilot?

Microsoft Copilot is an AI-driven assistant that enhances productivity and creativity through a conversational language model. The technology is embedded in several Microsoft programs, including Microsoft 365 tools such as Word, PowerPoint, and Outlook. It is also available in more specialized areas, such as Microsoft’s advertising platform.

It includes general natural language processing (NLP) technology to generate personalized and context-aware outputs. You can engage with it by asking questions or providing prompts for it to respond to and refine its results based on your feedback.

How does Microsoft Ads AI technology enhance the platform?

Microsoft has integrated Copilot into its advertising platform, making it a powerful AI tool for advertisers. There are a number of areas in Copilot that can improve the workflow for marketers, from simplifying campaign creation to easing language interactions.

What are the features of Copilot in Microsoft Ads?

Let’s take a deep dive into what some of the best features of this integration are:

• Conversational chat for ad creation: Copilot acts as a conversational assistant that can help users create ad campaigns by answering questions in real-time and guiding them through the process of setting up campaigns.
• Asset recommendations: During campaign creation, Copilot can recommend text and image assets based on the advertisers’ landing page URLs. Thus, you can quickly populate your ads with relevant content and images.
• Image creation: Copilot’s AI can also generate custom campaign images. All advertisers need to do is describe the kind of image they need and give prompts accordingly.
• Multichannel and omnichannel campaigns: Copilot supports the creation of campaigns that can run across multiple formats, including search, display, and video. It allows advertisers to manage their omnichannel advertising efforts from a single platform by optimizing them for different channels.

Industry-specific adaptions of Microsoft Ads AI

AI technology can apply one idea or concept across different industries, tones, jargon, personas, and platforms. Copilot’s ability to do this makes it a strong tool within an advertising platform, such as Microsoft advertising. For example, here are a few different industries that could benefit from this emerging technology:

• Ecommerce: Copilot can recommend product-specific text and image assets tailored to ecommerce campaigns, such as shopping ads for retail items. It can generate relevant product descriptions and personalize suggestions based on user behavior.
• Travel and hospitality: By creating highly seasonal, time-sensitive campaigns, Copilot can recommend that travel companies adjust promotional content to align with trends.
• Financial services: For financial institutions, you can generate ads that respond to fluctuating market conditions and combine it with user behavior. With AI-powered diagnostics, you can adjust your campaigns in real-time to reflect economic trends or regulatory changes.

What can we expect in the future of Microsoft Ads AI technology?

As Microsoft continues to integrate AI deeply into its advertising ecosystem, we can expect more sophisticated personalization capabilities to develop. Copilot is already helping advertisers tailor content to their audiences, and this is likely to evolve further with more real-time dynamic adjustments to ad creatives and targeting.

Currently, there is a lot of assistance and AI enhancements around developing different campaigns that can run across platforms. You can expect to see more refinement in this area. Generative AI will expand to support more formats, such as video and display ads, and focus on multichannel and omnichannel capabilities.

Although this isn’t Copilot-specific, there is also a push for AI to enhance analytics and give deeper insights into user behavior. This will enable advertisers to better understand their audience and even do predictive analytics on emerging topics and trends that they can use.

Looking to grow your online advertising?

These advertising platforms can be powerful tools for your business—if you know how to use them effectively. If you need help, don’t stress. WebFX is here for you! As a full-service agency, we simplify the process by handling everything in-house, creating a customized advertising strategy that sets your brand apart.

Request your free proposal today or contact us at 888-601-5359.