41 Packaging Design Ideas That Make Products Stand Out

Your brand’s packaging is more than pretty colors and cool graphics. It reflects your core values and the quality of your products and services.

From cool packaging design ideas that will keep up with the trends to timeless classic creations, get inspired with our top packaging design picks!

41 packaging design ideas that will make you want to buy now

Take a look at these awe-inspiring packaging designs and learn what makes them stand out.

1. Ice Queen Ice Cream Shop

Minimalistic designs are a great way to create clean, modern packaging. Even simplistic designs can catch the eye of your audience and draw them to your product.

You can also match the colors of your package to your product, e.g. using a cool blue for ice cream.

Design by Kate Roshko.

2. Monster

Monster Energy drink is a brand known worldwide. Its iconic claw mark in the shape of an M gives the brand an edgy look. Play around with ideas using different styles to create a unique logo. And don’t be afraid to use bright colors like neon green to make your packaging stand out.

Design by McLean Design.

3. In a Nut Shell Fictional Brand

For designers searching for box packaging design ideas, this vegan lip product postal box is a winner. It caters to a specific target audience, creating a personal touch that connects with customers.

Design by Connie.

4. Szent

When creating a package, you should tick as many boxes as you can. The Szent incense box is functional and colorful while modern and simplistic. The bold flavors make a visual impact that will appeal to new customers.

Design by Jose Manuel Vega.

5. Go Organic

A great place to draw inspiration is from your very own brand. For example, the fresh fruits and green color match well with the word organic. Consider the words that best describe your brand. Use it to enhance the elements and colors on your packaging.

Design by McLean Design.

6. The Lunetta Baking Company

Who says artwork belongs in a museum? This package features Renaissance-style drawings along with catchy product names. It creates an emotional connection using art and humor that allows it to stand out to its audience. Adding classic to vintage-style packaging can also help you cater to a specific niche.

Design by Another Colour.

7. Vega Protein & Greens

As more consumers swap plastic for eco-friendly paper packaging, changing it to sustainable material will appeal to your customers. Pair earthy tones with bright green to give your packaging a fresh look.

Design by Alexandra Davis.

8. Mighty Milk

At times, your ideal target audience will be little ones too. This milk carton uses big, colorful cartoons that create a visual impact while adding important dietary details. This allows the packaging to be both fun and informational.

Design by McLean Design.

9. Marigold Candles

This is another great way to add simplistic designs to your product. The pastel colors create a subtle and soothing style that matches well with the calm aesthetics of a candle.

Design by Jahid Hasan.

10.Nike Mockup Shoebox

Functionality should be a top priority when creating cool box packaging design ideas. This package functions as a box and a carrier bag. It considers customer needs while inventing innovative packaging.

Design by Harshan Haridas.

11. Keratin Revolution Product Redesign

Create trust among your customers with clear messaging and information on your packaging. Add unique selling points along with the benefits of using the product. This will help you attract new clients and maintain lifelong customers.

Design by Tony Musso.

12. Green Upshot

Showcase your brand values by adding them to your packaging. This eco-friendly design along with the strong message helps it connect with customers. You can use your packaging to appeal to environmentally conscious consumers.

Design by BitnByte Digital Agency.

13. The Buccaneer

This design is a great example of how black is the perfect statement color. The touch of red is enough to add personality to this bold, modern look.

Design by McLean Design.

14. EcoEssence

Save money while staying consistent by creating a unique package design you can add to all your products. In this example, the adaptability of the designs allows it to look seamless and unique across all products.

Design by Almaan Ahmad.

15. Happy Cupcake

Connecting with your customers emotionally is a great way to create and maintain a strong customer/brand relationship. The blue color ties in with the special, while the tone of the content is supportive and understanding.

Design by Khadija Khan.

16. Alvin Kamara Cereal Box Package Design

Go beyond cool packaging design ideas by adding an interactive element like the word search puzzle on this cereal box. This enhances the user experience and appeals to old, young, and breakfast lovers.

Design by ocreations.

17. Bronse Coffee Packaging

When you create your packaging design ideas, do not limit your creativity to colors and fonts. Adding textures is a great contrast to even the simplest design. In this example, the rich brown colors pair well with the embossed metallic font on this coffee packaging.

Design by Ghessyka Schmidt.

18. Gigger Juice Product Design

This is another great example of how a clean design can be the best choice. Instead of adding a colorful background, opt for crisp and clean white packaging. It draws attention to useful information using a clear, colorful font and bold image.

Design by Khojiakbar Rakhimov.

19. Cold Brew Coffee Lab

While less is more, this design proves that the bigger the font, the better. Since the bold font creates a statement on its own, you don’t need to add any more graphics that would clutter up the packaging. This works well with a simplistic logo and two to three accent colors.

Design by Grace Design Agency.

20. Capra Company Project

The colors you choose are important to your product and design. The warm brown, red, and yellow tones match well with the chocolate and the earthy design in the image. This creates consistency and a memorable brand image.

Design by Yuliia Kolontaievska.

21. Avant-Garde Artisans Brasseurs

While modern designs call for a simple look with muted tones, make a lasting impression with a bold colorful design. This brand design is fun, upbeat, and one-of-a-kind. It creates a visual impact that will draw more than their target market.

Design by Boom Artwork.

22. Chococatto Product Design

Why focus on one target market when you can extend your reach to more loyal customers? This draws chocolate lovers and cat parents. Taking a different yet unique approach is a great way to stand out in a competitive market.

Design by Haneen Hammad.

23. Bearking Burger Brand Mockup

Gone are the days of using juicy patties in your burger box design. The cute and fun design of this package stands out to the younger crowd. It creates a modern look while using colorful cartoons and detailed graphics.

Design by “Multiple Owners.”

24. Milis

While the visual design takes center stage, the texts add a personal touch that will reach out to your audience. In this example, the text on the candle is inviting, personal and draws the audience in a relatable way.

Design by Colm O’Connor.

25. Madhava

One of the best ways to create trust within your target audience is to allow them to see the contents in the packaging. In this design, the package uses transparent materials with minimalist designs that put the focus on the product.

Design by McLean Design.

26. Nature’s Post

Need more packaging design ideas? Let this mockup for Nature’s Post inspire you! The packaging serves as a play on their name by making the packaging in the shape of a mailbox. The mockup takes it a step further by putting the tea bags into “envelopes” that come out of the mailbox.

This packaging design is a great example of how you can use your brand’s name to create a creative packaging design that makes your brand memorable.

Design by Backbone Branding.

27.  23.5° N

Up next on this list of packaging design ideas, let’s look at 23.5° N. This brand uses colorful, eye-catching packaging to show their products. The packaging also coordinates with the product’s container, further solidifying the brand’s unique style.

Design by Lake Hu.

28. Art’n Bread

Art’n Bread uses a simple package design to present the product — ghee. This packaging design uses a pop of color to differentiate between flavors, while also drawing attention to the product. The knife with the dripping butter further solidifies the branding of the product.

Design by Cansu Merdamert.

29. Trunova

The rustic and artisan feel of Trunova makes for great package design. This package design mockup uses color to highlight the different dried fruits available. The fun font further enhances the artistic look and makes for an eye-catching package.

Design by Grish Meliqsetyan.

30. Punch

If you need more package design ideas, check out Punch. This bright color packaging draws people in to the product. The use of pinapples throughout the can tells people exactly what the drink is without looking at the label. It’s a modern, bright, and eye-catching package design that draws attention.

Design by Farhana Fathima.

31. Juva

Juva is another drink brand that uses bold packaging to draw attention to their product. The use of color helps differentiate between flavors, in addition to the fruits featured on the can. This package design uses bold colors and a unique font to help it stand out from other drink company designs.

Design by Darya Radochyna.

32. Mallows Chocolate Lab

Your package design doesn’t have to be over-the-top to draw attention. Mallow’s Chocolate Lab is an example of a simple design that still draws attention. It uses colors and bold text to draw attention to the product.

Design by Maria Famenka.

33. Denta Kids

Denta Kids is a prime example of knowing your audience — this packaging uses fun colors and silly monsters to appeal to kids. The packaging is a great example of knowing how to make your packaging fun for your audience.

Design by Kristina Gabdullina.

34. Sacred Elements

Sacred Elements is the perfect example of a simple design that conveys comfort and calm — fitting for their candle brand. The package design is simple and uses light colors to convey the brand’s image.

Design by Inna Petrenco.

35. Danny’s Cakes

Danny’s Cakes is a great example of using bright colors and design to catch your audience’s attention. The logo pastel colors create a modern look for the cafe and help present the brand as fun and inviting.

Design by Emote Agency.

36. Sommerset

Need more package design ideas? Check out Sommerset for inspiration. This tea product uses bold graphics to highlight the flavors of the tea. The design is bold and eye-catching to draw people in.

Design by Anna Kuptsova.

37. Freshleaf

This sparkling tea product uses a modern and simple design to draw people in to the product. They also use graphics, like a lemon and kiwi, to showcase the different flavors they offer. It’s a simple design that uses graphics and bold text to promote the brand.

Design by WIDARTO IMPACT.

38. Pixie

Want to do a bold package design? Look at Pixie’s product packaging for inspiration. The black bottle paired ith the bright pink, orange, and yellow colors makes it stand out on a product shelf.

Design by Al Novichkova.

39. INU

If you’re looking packaging design ideas that take packaging to the next level, check out INU. This cat foot brand creates a wrap-around scene that makes for an fun, eye catching package. It’s an innovative way to promote the brand and make their packaging memorable.

Design by KIM JAM.

40. Molocow

This milk brand makes drinking milk fun and exciting. The packaging is creative — turning the cap of the milk bottle into a UFO — and fits their brand of milk being “out of this world.” The design is simple, yet includes fun elements that make it branded and unique.

Design by I-Media Branding Agency.

41. Wild Nutrition

You don’t have to have an intricate package design to make a statement. Wild Nutrition is a great example of how a simple design, with a bold color choice, can make the impact you need for your brand.

Design by Socio Design.

9 reasons why good packaging design ideas are important

Before adding unique and beautiful design ideas to your products, you must understand the importance and benefits of good packaging.

1. Provides valuable information about your product
2. Protects and maintains the integrity of the product
3. Sets you apart from competitors.
4. Motivates customers to choose your brand
5. Boosts sales and profits
6. Helps you create an established, consistent, and trustworthy brand identity
7. Provides a positive customer experience
8. Save costs by adding one design to all your packaging
9. Aligns with your target market’s core values

Get started with packaging design ideas for your brand

Execute your innovative packaging design ideas that will lead potential customers to your brand. Build a solid reputation with packaging that stands out!

Your packaging is only the beginning of your branding journey, though. You need a digital marketing presence that matches your product branding and enables you to showcase your products online.

With the help of a digital marketing agency like WebFX, you can create a branded look for your website, marketing strategies, and more! We have a team of over 500 that know how to create a branded and cohesive online presence for companies across multiple industries.

To learn more about our digital marketing services, contact us online or call us today at 888-601-5359 to speak with a strategist!