25 Packaging Design Ideas that Stand Out

Do you need packaging design ideas? Your brand’s packaging is more than pretty colors and cool graphics. It reflects your core values and the quality of your products and services.

From cool packaging design ideas that will keep up with the trends to timeless classic creations, get inspired with our top packaging design picks!

Packaging design ideas from 25 creative brands

Take a look at these awe-inspiring packaging designs and learn what makes them stand out.

1. Ice Queen Ice Cream Shop

Minimalistic designs are a great way to create clean, modern packaging. Even simplistic designs can catch the eye of your audience and draw them to your product.

You can also match the colors of your package to your product, e.g. using a cool blue for ice cream.

Design by Kate Roshko.

2. Monster

Monster Energy drink is a brand known worldwide. Its iconic claw mark in the shape of an M gives the brand an edgy look. Play around with ideas using different styles to create a unique logo.

And don’t be afraid to use bright colors like neon green to make your packaging stand out.

Design by McLean Design.

3. In a Nut Shell Fictional Brand

For designers searching for box packaging design ideas, this vegan lip product postal box is a winner. It caters to a specific target audience, creating a personal touch that connects with customers.

Design by Connie.

4. Szent

When creating a package, you should tick as many boxes as you can. The Szent incense box is functional and colorful while modern and simplistic. The bold flavors make a visual impact that will appeal to new customers.

Design by Jose Manuel Vega.

5. Go Organic

A great place to draw inspiration is from your very own brand. For example, the fresh fruits and green color match well with the word organic. Consider the words that best describe your brand.

Use it to enhance the elements and colors on your packaging.

Design by McLean Design.

6. The Lunetta Baking Company

Who says artwork belongs in a museum? This package features Renaissance-style drawings along with catchy product names. It creates an emotional connection using art and humor that allows it to stand out to its audience.

Adding classic to vintage-style packaging can also help you cater to a specific niche.

Design by Another Colour.

7. Vega Protein & Greens

As more consumers swap plastic for eco-friendly paper packaging, changing it to sustainable material will appeal to your customers. Pair earthy tones with bright green to give your packaging a fresh look.

Design by Alexandra Davis.

8. Mighty Milk

At times, your ideal target audience will be little ones too. This milk carton uses big, colorful cartoons that create a visual impact while adding important dietary details. This allows the packaging to be both fun and informational.

Design by McLean Design.

9. Marigold Candles

This is another great way to add simplistic designs to your product. The pastel colors create a subtle and soothing style that matches well with the calm aesthetics of a candle.

Design by Jahid Hasan.

10.Nike Mockup Shoebox

Functionality should be a top priority when creating cool box packaging design ideas. This package functions as a box and a carrier bag.

It considers customer needs while inventing innovative packaging.

Design by Harshan Haridas.

11. Keratin Revolution Product Redesign

Create trust among your customers with clear messaging and information on your packaging. Add unique selling points along with the benefits of using the product. This will help you attract new clients and maintain lifelong customers.

Design by Tony Musso.

12. Green Upshot

Showcase your brand values by adding them to your packaging. This eco-friendly design along with the strong message helps it connect with customers. You can use your packaging to appeal to environmentally conscious consumers.

Design by BitnByte Digital Agency.

13. The Buccaneer

This design is a great example of how black is the perfect statement color. The touch of red is enough to add personality to this bold, modern look.

Design by McLean Design.

14. EcoEssence

Save money while staying consistent by creating a unique package design you can add to all your products. In this example, the adaptability of the designs allows it to look seamless and unique across all products.

Design by Almaan Ahmad.

15. Happy Cupcake

Connecting with your customers emotionally is a great way to create and maintain a strong customer/brand relationship. The blue color ties in with the special, while the tone of the content is supportive and understanding.

Design by Khadija Khan.

16. Alvin Kamara Cereal Box Package Design

Go beyond cool packaging design ideas by adding an interactive element like the word search puzzle on this cereal box. This enhances the user experience and appeals to old, young, and breakfast lovers.

Design by ocreations.

17. Bronse Coffee Packaging

When you create your packaging design ideas, do not limit your creativity to colors and fonts. Adding textures is a great contrast to even the simplest design. In this example, the rich brown colors pair well with the embossed metallic font on this coffee packaging.

Design by Ghessyka Schmidt.

18. Gigger Juice Product Design

This is another great example of how a clean design can be the best choice. Instead of adding a colorful background, opt for crisp and clean white packaging. It draws attention to useful information using a clear, colorful font and bold image.

Design by Khojiakbar Rakhimov.

19. Cold Brew Coffee Lab

While less is more, this design proves that the bigger the font, the better. Since the bold font creates a statement on its own, you don’t need to add any more graphics that would clutter up the packaging. This works well with a simplistic logo and two to three accent colors.

Design by Grace Design Agency.

20. Capra Company Project

The colors you choose are important to your product and design. The warm brown, red, and yellow tones match well with the chocolate and the earthy design in the image. This creates consistency and a memorable brand image.

Design by Yuliia Kolontaievska.

21. Avant-Garde Artisans Brasseurs

While modern designs call for a simple look with muted tones, make a lasting impression with a bold colorful design. This brand design is fun, upbeat, and one-of-a-kind. It creates a visual impact that will draw more than their target market.

Design by Boom Artwork.

22. Chococatto Product Design

Why focus on one target market when you can extend your reach to more loyal customers? This draws chocolate lovers and cat parents. Taking a different yet unique approach is a great way to stand out in a competitive market.

Design by Haneen Hammad.

23. Bearking Burger Brand Mockup

Gone are the days of using juicy patties in your burger box design. The cute and fun design of this package stands out to the younger crowd. It creates a modern look while using colorful cartoons and detailed graphics.

Design by “Multiple Owners.”

24. Milis

While the visual design takes center stage, the texts add a personal touch that will reach out to your audience. In this example, the text on the candle is inviting, personal and draws the audience in a relatable way.

Design by Colm O’Connor.

25. Madhava

One of the best ways to create trust within your target audience is to allow them to see the contents in the packaging. In this design, the package uses transparent materials with minimalist designs that put the focus on the product.

Design by McLean Design.

9 Reasons why good packaging design ideas are important

Before adding unique and beautiful design ideas to your products, you must understand the importance and benefits of good packaging.

• Provides valuable information about your product.
• Protects and maintains the integrity of the product.
• Sets you apart from competitors.
• Motivates customers to choose your brand.
• Boosts sales and profits.
• Helps you create an established, consistent, and trustworthy brand identity.
• Provides a positive customer experience.
• Save costs by adding one design to all your packaging.
• Aligns with your target market’s core values.

Get started with packaging design ideas for your brand

Execute your innovative packaging design ideas that will lead potential customers to your brand. Build a solid reputation with packaging that stands out!

Another great way to stand out to your customers is to create a strategy that covers all your digital marketing goals. Not sure how to get started?

We are here to help! With over 500 experts across all digital marketing fields, you have a team of web design professionals working towards a collective goal.

To contact us, call 888-601-5359 or get a free quote today.