When you build your digital marketing presence, you start by creating a website. Your website is the heart of your digital marketing plan, and you will always drive leads back to it. Since your website is such an integral part of your business, it’s important that you invest in your website’s design.
Your audience’s first impression of your small business stems from your website. If your site is unappealing or outdated, you will lose leads. You need to invest in your website to ensure that your leads remain interested and engaged on your site.
On this page, we’ll discuss four tips to help you create a web design that is effective for your small business. If you need help designing your ideal site, call us today at 888-601-5359 to speak with a strategist about our SMB web design services.
1. Integrate responsive design
Responsive design is a crucial part of your website’s design. Your leads will access your site through different devices. You need to ensure that each visitor has a great experience on your site, regardless of the device they use.
Your audience will use their mobile phones, tablets, or computers to access your site. Each device provides a different experience for your audience, so it is important that your site adapts to those devices.
Think of it this way: would you want to access a desktop site on a mobile phone?
This would be an incredibly challenging task. You would have to zoom in and out to read the page because the text, photos, and links would be too small. Most likely, you would not have a positive user experience.
By integrating a responsive design, you provide your audience with a great experience. Responsive design ensures that your website adapts to whatever device a user is using. If you want to see success with your website, you need to integrate a responsive design into your web design plan.
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2. Choose a design that reflects your business
Your website is the first impression your audience gets of your small business, so you want to make it memorable for them. It is important that you build a website that reflects your business to help build brand recognition.
Brand recognition is important because it helps you earn more conversions down the line. When leads visit your site, they should get a sense of your brand. They will take the time to learn information about your business, but they may not convert right away.
When it comes time to convert, they will remember your brand. Your website will make an impression on them. They will choose your business over the competition because they are familiar with your brand.
Therefore, you want to choose a design that reflects your business. It can be a color scheme you already have in place, or you can choose a color scheme that is symbolic to your industry. Many people associate colors with certain types of business, such as blue with doctors or brown with coffee shops.
When you choose a design that fits your business, you’ll see more success with your website.
3. Integrate elements to connect with leads
When you get leads on your site, you want to capture them. It is important that you integrate elements to connect with leads on your site. This will help you build better relationships with these leads, so you can encourage them to purchase from your small business.
One element you’ll want to include in your web design is email sign-up bars. These bars are a great way to capture valuable leads for your business. You can send leads emails to engage them and keep them interested in your small business.
When you design your website, you’ll want to integrate email sign-up bars into your design. You can place them in the header or footer of your page to ensure that your audience always knows where to find them. There is also an option to create pop-up email sign-up forms that are triggered when leads enter your site or get to a certain point on your page.
By integrating email sign-up bars into your website, you entice leads to sign-up for your emails. If they want to hear more from your business, they will volunteer to sign up for your emails. It’s a great opportunity to connect with leads and nurture them towards conversion.
Another element you can integrate is social media buttons. This is a great way to connect with your audience. You can integrate buttons to your different social pages and invite your audience to connect with you on them.
When you connect with leads on social media, you know who they are. You can deliver content that resonates with your audience and nurtures them towards conversion. It’s a great opportunity to help your small business grow.
As you design your site, it is important that you think about elements that will help you connect better with leads. When you connect better with leads, you can nurture them towards conversion.
4. Use call to action (CTA) buttons
Many leads will enter your site and like the information they see. They’ll want to take the next step, but what is the next step? Calls to action (CTA) buttons, which help guide users to take the next step.
Your leads may not always know how to proceed next. If you don’t provide them with CTA buttons, they may leave your site because they don’t know how to take the next step. By integrating CTA buttons, you help your audience proceed the way you want.
When you create your CTA buttons, it is important that you make them stand out. You want to ensure that your leads can find them. Your CTA buttons should fit with your color scheme, but they should be a color that stands out from the rest of the page.
By integrating CTAs on your pages, you will keep leads engaging with your site longer. This creates a better opportunity for you to capture these leads and earn conversions for your small business.
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As a small business, your website’s design is important for helping your business stand out from the competition. It is important that you create a website that fits your small business and helps you keep leads engaged on your page. At WebFX, we know how to create custom web designs that drive results for your business.
We’re a full-service digital marketing company that specializes in customized website design. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team of designers will help you create the website of your dreams.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on driving success for our clients first.
Our clients love the work we do, too. In fact, we have over 1020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top web design company like WebFX!
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