Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
What is a web design agency?
A web design agency is a company that creates websites for clients to help them build and manage their online presence.
Building a website takes time, money, and know how. It’s also a must for any business in 2025. Many companies like yours turn to professional web design agencies to handle everything related to their website.
But what is a web design agency, really? And what do they do all day?
We will explain a web design agency’s job, including the tasks they do to make sure your website runs smoothly. Find out more below:
“A great web design agency acts as both a creative partner and technical expert, transforming clients’ visions into engaging digital experiences that aim to satisfy and convert users while staying current with web design trends, accessibility standards, and technical best practices.”
What is a web design agency?
A web design agency is a company that creates websites for clients to help them build and manage their online presence. They will create a website that reflects:
A web design agency’s typical day might look different depending on the number of clients they’re working with, what phase each site is in, and how many people are on the team.
The first step of any website creation is the base plan. Web design agencies connect with their clients and get an idea of what their website should look like, including:
Colors
Branding
Photos, graphics, and videos
Fonts and style preferences
Goals and conversion methods
Web designers usually meet with clients multiple times — once to get an initial outline of what the site should include and what the client’s expectations are, and then sessions after that will be to nail down the design after they flesh it out.
Expert insights from
Danélle W.Web Design Expert at WebFX
“In the fast-paced, ever-evolving field of web design, a good agency’s first priority should be creating websites that align with its client’s brand identity and business goals while maintaining up-to-date visual appeal, user-friendliness, and accessibility standards. A full-service web design agency should, along with designers, developers, and project managers, include the expertise of SEO and CRO consultants to enhance the website’s visibility and UX.”
Creating wireframes and coding the site
Once there is a basic plan in place, your web designers and developers can move into building the wireframe and coding your website.
Many companies use daily meetings to share updates and progress reports on client websites. This method helps everyone stay on the same page and keep projects moving forward. Teams can also break down sections of the website into smaller tasks to tackle individually.
Expert insights from
Danélle W.Web Design Expert at WebFX
“Many web design agencies use an Agile project management approach, where the core team meets daily to discuss project progress and blockers. In addition to design work and development, a web design agency must account for quality assurance testing, collaborative feedback sessions, client consultations, and project planning. Web design agencies usually have ongoing website optimization, maintenance, project management, and project milestone reviews.”
Connecting with clients, designers, and content creators
Web design is a multifaceted process that involves many moving parts. Your web design agency won’t just have one person responsible for every part of your website — each section will have its own team of professionals. And, all of those professionals will work together and separately to complete every inch of your site.
That includes:
Developers
Content creators
Designers
Client representatives and account managers
Photographers
And more!
Launching the website
Once you and your agency are satisfied with the final product, it’s time to launch your website! The public will finally be able to see your site and enjoy the work that your agency has contributed to getting it live.
Testing and updating your website
After launching your website, there is still more to be done. Your web design agency will perform regular tests to make sure your website always runs smoothly.
Some examples of ongoing web design support include:
Repairing any bugs with the code or other backend issues
Testing different page versions and elements
Updating the site with new features as they become available
Maintain web security and monitor for threats
Any agency will dedicate a certain amount of time to maintaining existing websites on top of developing new ones.
Expert insights from
Danélle W.Web Design Expert at WebFX
“Web design is an iterative process that doesn’t end when a new website is launched. It is the start of a new journey of testing, CRO, SEO, UX analysis, and constant improvement to create personalized web experiences that aim to convert their clients’ most valuable audiences into customers.”
Why hire a web design agency?
You know what a web design agency’s job is now. So, how do their services benefit your business?
Here are a few reasons to hire a web design agency:
Experience and expertise: Web design and development can be technical practice, which isn’t easy if you have no experience. A web design agency will bring years (or decades) of experience to your website, ensuring a quality result.
Saving time: Building and maintaining a website takes time on top of running your business. Working with an agency means you get a website you’re proud of without investing your time into creating it.
Ongoing web design support: Web design agencies give you ongoing support with your website even after it’s launched. If you have questions, concerns, or updates, you can lean on your design agency for help.
Partner with a leading web design agency today!
If you want the benefits of great web design without creating a website yourself, look no further than WebFX — a leading web design agency. In our 29 years of experience, we have launched 995+ websites for our clients, leading to more traffic, leads, and sales for each one.
With our web design services, you get a custom site evaluation and plan, whether you want to start from scratch or work on what you’ve built already. In the end, you get the site you need to drive more revenue.
Request a free quote today to see how we can start earning more revenue for you through impactful design!
Make estimating web design costs easy
Website design costs can be tricky to nail down. Get an instant estimate for a custom web design with our free website design cost calculator!
Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
