Interior designers understand the relationships between color, layout, and functionality in a home or office. But does your website reflect that understanding? Any great website should show potential clients what you have to offer, and for interior designers, the bar is set particularly high.
As a professional in a visual industry, you need to make sure that all elements of your interior design marketing strategy are visually appealing. Clients want to know that you can make any space look great, so if your site is their first introduction to you, you need to make a good impression. This means that the pressure is on, and web design for interior designers should be taken seriously.
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Why is web design for interior designers important?
A growing number of consumers and businesses use the internet to research products and services as well as the companies that provide them. Your clients are no different.
Whether they come from search engines, social media, or referrals from friends, visitors should have a positive experience on your site. If it doesn’t have an attractive layout or if certain features don’t lead them to the information they need, they’ll wonder whether or not you can meet their needs and may move on to someone else.
But aside from providing information, your site should serve a few other functions. Great web design for interior designers will enable you to boost your performance in these areas as well:
Every page on your site should be designed with visitors in mind. Why will they come to this page? What do you need to provide? And where do you want them to go next?
The last question is the most important one. If you want them to go to another page for more information, provide a link. If you want them to download a resource, make it obvious. And if you want them to contact you, make it as easy as possible.
Optimizing each page for specific actions will increase the chances that your visitors actually take those actions. If you make it clear that potential clients should contact you by providing a phone number or contact form, you improve the likelihood that they will. This means more leads—and more revenue—for your business.
If you’re not familiar with search engine optimization, or SEO, it is the process of making sure that users who look for specific keywords in search engines like Google are able to find you. Your web design should make it easy for search engines to index your pages and figure out what they mean.
Although SEO is a long-term process, the elements in your original design should be optimized. You’ll need to update them periodically, but strong SEO from the start will make it easier to attract new customers.
What do you do when a site takes forever to load? Do you sit and wait, or do you leave and look for another, faster site? You probably said the latter—and so would most of your potential clients.
Website design should be simple and agile enough to let pages load quickly. Site speed is also a ranking factor in search engine algorithms, so a faster site means better chances of being found by potential clients.
What should you consider when creating your web design?
Potential clients start developing an opinion of you from the minute they land on your site. Great design opens up the possibility of a future relationship, and a bad design can eliminate that possibility. This is true for every type of business, but especially so for interior design.
If your site doesn’t always look good and work properly, the rest of your marketing plan will fall flat. Although you know that talent for selecting physical design elements doesn’t necessarily translate to an ability to work with digital tools and layouts, that doesn’t occur to many Internet users.
The following design tips will ensure a seamless user experience and increase the odds of converting them into satisfied clients in the future:
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Your site should give potential clients an accurate idea of what you can do for them. Because of this, quality photos are an absolute necessity. Although you don’t want to go overboard with huge file sizes, which can slow your site down, you should post photos of your best projects and update them frequently.
Also, it should go without saying, but stock photos are a big no for any type of design professional. They’re perfectly acceptable for industries where visuals are not important, but your photos should serve as examples of what you can do, and if they aren’t genuine, your clients could feel misled.
You know what the right mix of colors can do for a room or office. The same is true for a website. Put together a color scheme that combines light and dark and bold and neutral to create an attractive design.
Try to incorporate the colors used in your other marketing materials, as a consistent experience across multiple channels is good for your brand. That being said, don’t be afraid to try something completely different if you have an idea. An innovative site will make you look bold and creative, which aren’t bad traits in an interior designer.
An increasing number of Internet users visit sites on devices other than computers, and it’s important to design your site with that in mind. The best way to accommodate all visitors is responsive design, which ensures that your site displays and functions well across all devices.
By making your site accessible to users with a variety of screen sizes and operating systems, you open your business up to a wider audience. You also ensure that your site always looks good, which will make a good impression on potential clients.
Calls to action
Although your website is clearly very important, interior design is ultimately done in person. Site traffic and brand awareness are great, but how can you translate that into clients and revenue?
The best way to convert site visitors into customers is by including clear calls to action on every page. Make it obvious what you want users to do by putting words like “Contact Us” or “Start Today” in bold letters and contrasting colors, and link them to phone numbers or forms. Make it as easy as possible for potential clients to get in touch, and it’s more likely that they actually will.
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Your website is your first chance to make a great impression on potential clients who find you online, and you need to make the most of that opportunity. Strong web design for interior designers is the best way to provide an enjoyable user experience, and should also demonstrate your ability to create visually attractive spaces.
If you need help designing a site that accomplishes both of these goals, feel free to contact us. Our talented team will work with your ideas and goals to create a beautiful and functional web presence.
Find out how WebFX can help you create an effective web design strategy for your interior design company.
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