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Content Marketing Resources From WebFX

Your resource for learning everything you need to know about content marketing

14 Tips for Website Copywriting

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14 Must-Know Tips for Website Copywriting Every aspect of your marketing strategy requires clear, well-written copy. Copywriters are responsible for conveying information, giving a sense of your brand, and encouraging potential customers to take action. View Our Digital Marketing Services

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9 Best Practices for Website Copywriting

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9 Best Practices for Website Copywriting Your digital marketing strategy likely includes a variety of channels for connecting with your audience. There are many options that can help you earn leads and conversions. View Our Digital Marketing Services

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6 Tips for Choosing the Best Content Marketing Company

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6 Tips for Choosing the Best Content Marketing Company If you’ve ever heard someone say “content is king,” they aren’t lying. Content creation is one of the best ways to attract potential leads to your site. View Our Digital Marketing […]

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Content Marketing Consultants

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Content Marketing Consultants As a marketer, you likely know that content is important for establishing your brand and connecting with potential customers — but it can be challenging to consistently come up with new ideas, create high-quality copy and graphics, […]

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Expert Copywriting Services For Revenue-Driving Web Copy

Expert Copywriting Services For Revenue-Driving Web Copy Writing accurate and detailed copy is a critical component of your digital marketing success. That’s why it’s essential to invest in expert copywriting services that can get your web copy reviewed by a […]

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Middle of the Funnel (MOFU) & Bottom of the Funnel (BOFU) Content

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Middle of the Funnel (MOFU) & Bottom of the Funnel (BOFU) Content Most inbound marketing strategies focus on introducing your customer to your company through blogs, videos, and other basic content. However, to move your leads through your sales funnel, […]

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Explore a specific content marketing subject using the buttons below or keep reading to start your content marketing training.

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Today’s consumers turn to the Internet for all of the information they need, from quick tutorials to in-depth guides on subjects they want to learn more about.

With a strong content marketing strategy, you can reach your target audience as they seek information and show them that you’re a leader in your industry.

If you want to learn more about content marketing, you’re in the right place. On this page, you’ll get an introduction to content marketing and links to free content marketing resources so you can learn more about the topics that interest you most.

What is content marketing?

Content marketing is a marketing strategy centered around creating content that is valuable to users who may eventually become your customers.

When you use this marketing method, your goal is to become a trustworthy resource that users can go to find answers to their questions. If the content you create proves to be helpful to users, you’ll see more traffic on our site and, eventually, more leads and customers.

Why use content marketing?

Simply put, to grow your business! Content marketing is crucial to growing your business in today’s Internet-focused age. Having a content marketing strategy allows you to:

  • Reach your target audience
  • Increase brand awareness
  • Convert interested site visitors into customers

More content marketing tips and ideas

Want more content marketing tips and ideas? Explore these free content marketing resources.

How to measure content marketing results

Measuring the results of your content marketing is crucial to ensuring you get the most out of your efforts. Tracking results allows you to see what’s working and what isn’t so that you can improve your strategies.

In addition to tracking your return on investment (ROI), you’ll want to track various metrics that relate to the specific goals of your content marketing campaigns:

A few examples of goals and metrics to track from them include:

Goal 1: Brand awareness

If your main goal is to increase the number of people who know about your brand and understand how it’s defined, you’ll want to track metrics like:

  • Website traffic
  • Page views
  • Video views
  • Unique visitors

Goal 2: Engagement

If you want to increase the number of users who interact with your brand online, such as on social media, track metrics such as:

  • Comments
  • Shares
  • Likes

Goal 3: Lead generation

Another common goal is to generate leads — users who express interest in your business and are likely to become customers. Metrics to track for this objective include:

  • Form completion
  • Content downloads
  • Email subscribers
  • Blog subscribers

Goal 4: Sales

If the main goal of a campaign is to directly increase sales, track metrics like:

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
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How content marketing works with other digital marketing methods

How does content marketing fit into your overall digital marketing strategy? It works incredibly well with various other marketing methods, and using content marketing together with other strategies can improve your marketing’s overall effectiveness.

Your content can rank in search engines, enhancing your search engine optimization (SEO) efforts. You can also share your content via various channels, including social media and email newsletters.

To learn more about how content marketing works with other digital marketing methods and fits into an overall marketing strategy, take a look at these content marketing resources.

Outsourcing content marketing

One of the best ways to get the most value from your content marketing is to partner with a professional content marketing agency.

Content marketing agencies have extensive knowledge, experienced teams, and advanced tools they can use to create and implement your content marketing strategy.

Because of these advantages, content marketing companies can:

  • Get optimal results quickly
  • Improve your ROI
  • Save you time so you can focus on other areas of your business

What services do content marketing agencies offer?

Most content marketing agencies provide a wide variety of services spanning the entire content marketing process. Agencies can:

  • Develop a content strategy
  • Create and optimize content
  • Promote and distribute content
  • Measure content performance
  • Use data to improve strategies

The best content marketing agencies create custom plans that meet your business’s unique needs because they understand that no two companies are alike. To develop these custom strategies, they take the time to get to know your business and your goals.

A good content marketing agency will focus on driving meaningful results for your business rather than just producing content. They’ll align their strategies with your objectives and continually refine your campaigns to improve their results.


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Learn more about outsourcing content marketing

Additional channels and strategies

Discover additional digital marketing strategies that your business can use to increase its online visibility, plus drive leads and revenue.

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Learn more about content marketing

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If you’re ready to get started with a custom content marketing strategy for your business, contact us online or at 888-601-5359. Our team of 500+ digital marketing experts is here to help.

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