Content Marketing Resources From WebFX

Today’s consumers turn to the Internet for all of the information they need, from quick tutorials to in-depth guides on subjects they want to learn more about.

With a strong content marketing strategy, you can reach your target audience as they seek information and show them that you’re a leader in your industry.

If you want to learn more about content marketing, you’re in the right place. On this page, you’ll get an introduction to content marketing and links to free content marketing resources so you can learn more about the topics that interest you most.

What is content marketing?

Content marketing is a marketing strategy centered around creating content that is valuable to users who may eventually become your customers.

When you use this marketing method, your goal is to become a trustworthy resource that users can go to find answers to their questions. If the content you create proves to be helpful to users, you’ll see more traffic on our site and, eventually, more leads and customers.

Why use content marketing?

Simply put, to grow your business! Content marketing is crucial to growing your business in today’s Internet-focused age. Having a content marketing strategy allows you to:

• Reach your target audience
• Increase brand awareness
• Convert interested site visitors into customers

How to measure content marketing results

Measuring the results of your content marketing is crucial to ensuring you get the most out of your efforts. Tracking results allows you to see what’s working and what isn’t so that you can improve your strategies.

In addition to tracking your return on investment (ROI), you’ll want to track various metrics that relate to the specific goals of your content marketing campaigns:

A few examples of goals and metrics to track from them include:

Goal 1: Brand awareness

If your main goal is to increase the number of people who know about your brand and understand how it’s defined, you’ll want to track metrics like:

• Website traffic
• Page views
• Video views
• Unique visitors

Goal 2: Engagement

If you want to increase the number of users who interact with your brand online, such as on social media, track metrics such as:

• Comments
• Shares
• Likes

Goal 3: Lead generation

Another common goal is to generate leads — users who express interest in your business and are likely to become customers. Metrics to track for this objective include:

• Form completion
• Content downloads
• Email subscribers
• Blog subscribers

Goal 4: Sales

If the main goal of a campaign is to directly increase sales, track metrics like:

• Number of conversions
• Conversion rate
• Cost per acquisition

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

• Leads
• Transactions
• Calls
• Revenue

Learn More

Outsourcing content marketing

One of the best ways to get the most value from your content marketing is to partner with a professional content marketing agency.

Content marketing agencies have extensive knowledge, experienced teams, and advanced tools they can use to create and implement your content marketing strategy.

Because of these advantages, content marketing companies can:

• Get optimal results quickly
• Improve your ROI
• Save you time so you can focus on other areas of your business

What services do content marketing agencies offer?

Most content marketing agencies provide a wide variety of services spanning the entire content marketing process. Agencies can:

• Develop a content strategy
• Create and optimize content
• Promote and distribute content
• Measure content performance
• Use data to improve strategies

The best content marketing agencies create custom plans that meet your business’s unique needs because they understand that no two companies are alike. To develop these custom strategies, they take the time to get to know your business and your goals.

A good content marketing agency will focus on driving meaningful results for your business rather than just producing content. They’ll align their strategies with your objectives and continually refine your campaigns to improve their results.