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PPC advertising has become a valuable tool for various businesses across industries. PPC traffic has a 50% higher conversion rate than leads from organic links might bring in. This fact makes it a beneficial option for those in the health care industry, where targeting specific people and locations is essential for driving business. 

We’ve put together this comprehensive guide for using PPC marketing in the alternative medicine industry by covering topics like: 

And if you find you need help getting your PPC campaign off the ground, don’t hesitate to contact us online or call us at 888-601-5359 to learn more about our PPC services!

See Related: Digital Marketing for Alternative Medicine Brands

What is PPC for alternative medicine?

Alternative medicine PPC marketing involves using specifically chosen keywords related to your health care services to target people looking for products, services, or information. The goal is to drive valuable leads looking for the alternative medicine solutions you provide.

PPC ads for an alternative medicine company

The benefits of PPC for alternative medicine

 Here are some of the ways alternative medicine PPC will benefit you:

  • Increased visibility: PPC advertising gives alternative medicine practices a chance to stand out to their target audience as soon as the search page generates results. You can appear at the top of search results, which helps increase your practice’s visibility to your audience. 
  • Measurable results: If you’re looking for a way to track your online marketing success, PPC advertising allows you to track clicks, conversion rates and other metrics so you know how your ads are performing and whether there are areas for improvement. 
  • Targeted advertising: Another perk is that you are able to target your ads to specific demographics, geographical locations, and interests. It enables you to put your ads in front of people who need your products or services most.

How to create an effective alternative medicine PPC strategy

If you’re ready to incorporate a PPC strategy for your alternative medicine business, we’ve created this step-by-step process for you to use to effectively promote your business: 

1. Establish your target audience

Start by creating an accurate target audience profile. Targeting the right people will help you get more from your ads.

Ask yourself questions like:

  • Where do they live?
  • What are their genders and ages?
  • What services or products would they need?
  • What are their interests?
  • What is their socioeconomic status?

Ask yourself these questions to form the ideal alternative medicine patient, so you know how to target them.

2. Set goals for your ads

Think about what you want to achieve with your alternative medicine ads. Are you trying to sell products, like supplements, or services, like acupuncture? Whatever it may be, you want to think about what you want to achieve with these ads.

Determine the objective of your campaign so you know what decision to make for all the following steps. 

3. Find alternative medicine PPC keywords

Choosing the right PPC keywords is one of the most crucial steps when doing alternative medicine search advertising. Your keywords should both be relevant to your services and something your audience would search for.

At the same time, it has to be a keyword with lower competition and a high search volume. These keywords cost less and drive more valuable leads, so they’re better to target.

List of keywords generated for "acupuncture benefits"

Use long-tail keywords, which contain three or more words, to attract qualified traffic while keeping your cost-per-click (CPC) low.

You may also apply negative keywords to your PPC campaign to prevent your ad from appearing in search queries that are irrelevant to what you offer, helping you reduce unqualified leads. 

4. Create compelling PPC ad copy

Create an ad with clear and concise language that immediately establishes the value you offer. Doing so is essential because you will only have the headline, description, and URL to help convince your audience you are the solution. 

Use your description to highlight the unique benefits you offer and add a call-to-action (CTA) specifying what your audience should do, whether it’s to call your company or browse your website for more information.

Include your target keyword in your headline to compel readers to click and use a straightforward URL, so readers know where the link will take them. 

5. Optimize the landing page

Your landing page is the page the ad will take your audience to once they click on your advertisement. Make sure this landing page is relevant to your PPC ad and covers everything your audience would want to know.

Creating a custom landing page works best here because it allows you to deliver a tailored experience that keeps your audience focused.  

Choose WebFX for your next PPC campaign

Ready to incorporate a PPC ad campaign that will generate leads and increase your alternative medicine practice’s revenue? 

Our experts at WebFX have been helping companies enhance their reach through online marketing for over 28 years. You’ll get a custom plan tailored to your alternative medicine practice, so you can drive more leads and revenue that sparks business growth.

To learn more about our PPC services, contact us online or call us today at 888-601-5359 to speak with a strategist!

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Solving key challenges for alternative medicine

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice, hospital, or business.

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We’re opening a new location

Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients or B2B buyers.

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We’re not attracting enough patients

Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.

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We have high patient turnover

Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.

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