Are you looking to reach more local customers for your carpet cleaning business?
If so, Google Local Service ads are an excellent way for carpet cleaners to attract more clients.
On this page, we’ll discuss what Google Local Services ads are and five benefits of investing in these service ads for your carpet cleaning business.
What are Google Local Services Ads?
Similar to pay-per-click (PPC) ads, Google Local Services ads appear at the top of search results — and they help businesses connect with local customers.
When people search for local businesses in select industries and cities, Google displays Local Services ads. They look like this:
With Google Local Services ads, people find your carpet cleaning business immediately. These ads provide your audience with the following information:
- Your business name
- Google Guarantee badge
- Hours of operation
- Phone number
All of this information matters to leads trying to find the right carpet cleaning company.
When a user clicks on your listing, they’ll see an abundance of information about your carpet cleaning business, such as:
- Services you offer
- Years in business
- Special offers (discounts)
- License and insurance information
This section provides them with a snapshot of your business and services, so your audience can determine if your carpet cleaning business meets their needs. If they like what they see, they can contact your business and book services straight from your ad.
These ads help you drive more customers to your business and keeps your schedule full of new clients.
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FAQ: Google Local Services for carpet cleaners
Next, let’s look at some FAQs to help you get started with Google Local Services ads for carpet cleaners.
Who can run Local Services ads?
As mentioned, Local Services ads are only available to specific industries. Some of these industries include:
- Carpet cleaner
- House cleaners
- Garage repair companies
These ads are also limited by location. Initially, Local Services ads catered only to major cities, like Philadelphia and Los Angeles. In 2019, Google expanded its services nationwide so other businesses in smaller cities could take advantage of these ads.
The only catch is that there must be a minimum of three competitors in the area to run the ads. When the ads appear in the search results, there are always three options present. If you want your ads to appear in the results, you must be in a market with enough competitors.
Should I use Local Services ads instead of PPC ads?
No! Google Local Services ads aren’t meant to replace PPC ads. These ads are meant to work in conjunction with one another to maximize your exposure on the web.
There will be searches for local carpet cleaners that don’t generate the Local Services ads.
In this example, a search for “how to clean carpet” doesn’t generate local search listings, but it does generate PPC ads. Someone who conducts this search has the potential to hire a company instead of trying to clean the carpet themselves. If you weren’t running PPC ads, this would be a missed opportunity for leads.
You don’t want to miss out on leads because you’re putting your entire focus on Local Services ads.
Having both PPC ads and service ads will increase your exposure in more search results and help you gain more leads.
What is the Google Guarantee badge?
As you learn more about Google Local Services ads for carpet cleaners, you’ll see mentions of the Google Guarantee badge. So, what is this illustrious badge?
The Google Guarantee badge is a trust signal that helps your business build a positive reputation with your audience.
To get this badge, you must first pass a background check. Google will verify your licensing information and insurance details. This process ensures that you’re a legally operating business and have protection if something doesn’t go right.
If you’re up to date on your paperwork and pass all the checks, you’ll get your Google Guarantee badge.
So, let’s say your business is in the Google Guarantee program, and someone uses your Local Services badge to hire your carpet cleaning business. You go and do the job for the client, but they aren’t satisfied with the job.
Since you have the Google Guarantee badge, this client can file a claim with Google to get a refund for the job you did. The amount caps at $2000. Google will take the invoice from the service and reimburse the client who felt your job wasn’t good.
Google won’t cover any of the following scenarios:
- Future projects
- Damage to property
- Unhappiness with prices
- Unhappiness with the responsiveness of your business
If your carpet cleaning company does quality work, you won’t need to worry about people filing claims about your services. Instead, this green badge will serve as a trust signal that your company does quality work.
How do I set up Google Local Services ads?
Signing up for Google Local Services ads is a simple, three-step process.
- Sign up as a provider: Tell Google what service you provide and your location.
- Set your budget: Determine how much you want to spend on your advertising campaign.
- Start running your ad: Once you get all your information set up, you can start running your ad.
It’s simple and easy to get started with Google Local Services ads. You’ll start driving more local customers for your business.
At WebFX, our team of experts will help you set up your ad. We’ll help you compose all the information for your listing and manage your monthly budget. Our team will also help you review your leads to ensure you’re driving valuable ones for your business.
Want to learn more? Call us today at 888-601-5359 to speak with a local marketing strategist.
Why should my carpet cleaning business use Google Local Services ads?
Now that you know more about Google Local Services ads, you may wonder why you should invest in these ads for your carpet cleaning business.
Let’s take a look at five benefits Local Service ads offer to your business.
1. You connect with more customers searching for your services
People are searching for carpet cleaners in your area. If people search directly for carpet cleaners, your ad will draw them in and get them to check out your business.
You’re connecting with people who search with specific terms that indicate they’re looking to hire a company like yours. Running Google Local ads helps them see your business first and choose you over the competition.
2. You gain more visibility in search results
If you want to maximize your online presence, you must invest in strategies that will help more people find your business. Google Local Services ads help you increase your exposure and gain more visibility in the search results.
Ideally, you’re already using search engine optimization (SEO) and PPC ads to reach customers. Google Local Services ads are another layer to help you gain exposure in the search results. Investing in these ads will help you create three potential points of visibility in the search results.
Local Service ads help you put your business in front of more local leads and get them to hire your carpet cleaning business.
3. You build trust with your audience
Google Local Services ads help you build trust with your audience. More people will trust your business because Google backs you.
These ads are the only place you can get the Google Guarantee. By participating in the Google Guarantee program, you’re building your business’s trust and authority. People will feel comfortable investing in your services because you’re trusted by Google (and people trust Google).
4. You only pay for leads that want your services
Whenever you invest money into a marketing campaign, you want to know that the investment is worth it and that you’ll get valuable leads for your business. When you run a Google Local Services ad, you’ll only pay for customers that have an interest in your business.
Google only charges when a customer does the following after viewing your ad:
- Texts your business
- Emails you
- Calls and leaves a voicemail
- Calls and speaks with someone on your team
It’s an essential factor to consider when you’re looking at the Google local services cost. While the cost for each phone call or text message varies, you’re paying for leads that are likely to hire you.
This setup means that you’re only paying for leads that saw your listing, liked it, and wanted to contact your business. Since customers reach out to you, you know they’re looking for your carpet cleaning services.
5. You gain more sales
When you invest in Google local ads, you’ll earn more sales for your business. People who search for carpet cleaners in your area are looking to hire a company. With your local service ad in place, you’ll drive those leads to contact your business.
Google Local Services ads drive more leads that convert. You’ll earn more sales for your business and keep your calendar booked with upcoming jobs.
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Invest in Google Local Services ads today
Google Local Services ads help you drive more local traffic for your carpet cleaning business. If you’re ready to start earning valuable leads that turn into conversions, it’s time to consider Google Local Services ads.
If you aren’t sure how to get started, our team of local marketing experts can help.