Turn more visitors into leads with WebFX
1. Sign up
The first step to getting started with Google Local Services ads for HVAC companies is to sign up.
When you sign up, list the services you offer. You’ll also tell Google where you serve customers, so it knows where to put your local ads.
2. Set a budget
Just like regular PPC ads, you must set a monthly budget for your Local Services ads. Let Google know how much you’re willing to spend to obtain local leads.
Google doesn’t have a minimum ad budget, but the amount you choose will affect your campaign’s outcome.
For example, if you only spend $500 on Local Services ads for HVAC with a cost per contact of $20, you’ll only get 25 leads for that amount. With a budget of $2000, however, you can get 100 leads.
If you’re looking to fill up your calendar with customers and HVAC system installations, start small and see what your cost per contact average is. Once you know your cost per contact, you can scale your budget to get the number of leads you desire.
To have success with Local Services ads for HVAC, you must find a balance between your budget and capturing enough leads to grow your business. By setting the right budget for your business, you’ll create a more effective campaign for your company.
3. Start running your ad
Once you meet Google’s qualifications and set your budget, you’ll launch your ad.
After your ad goes live, you’ll have complete control over ad strategy. If your ad drives dozens of leads, you can start and stop your ad to ensure you don’t overbook your business, for example.
When your ad is live, it will keep showing until your budget runs out.
Solving key challenges for HVAC companies
Our website isn’t ranking in the search results for HVAC services
When people need HVAC services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your HVAC services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.