As a local business, you're always looking for new ways to help you obtain valuable leads in need of a roofing company. Google Local Services ads for roofers will help you reach more qualified leads ready to convert.
It's an excellent strategy for helping more high-value leads find your roofing company.
Keep reading to learn more about Google Local Services ads for roofers and three benefits of this strategy. If you want to start attracting leads with these ads, contact us online or call us today at 888-601-5359 to speak with a strategist about our services for Local Services ads.
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Overview of Google Local Services ads for roofers
When you conduct a local search, you may generate ads for businesses that fit your search criteria. Google Local Services ads appear at the top of the search results, above pay-per-click (PPC) ads and search engine optimization (SEO) listings.
Local Services ads contain three boxes with local businesses that fit the user’s search query.
Each listing contains information such as:
- Company name
- Whether they're open or closed
- Phone number
- Google star rating
This information gives users a preview of your business.
If they click on your local ad, they can see more details about your roofing company.
On this page, users see an overview of your roofing company, which contains information about your services and the areas you serve. This listing also includes a business bio, where you can share valuable information, like that you offer free estimates.
If people like what they see, they can call or send a message to your business through the ad. When someone contacts your business through this ad, you will pay your cost per contact amount.
As users look at the top three listings, they may want to see their other options.
By clicking on the “More roofers” button, they can see additional roofers in the area.
At the top of the page, users will have the option to filter businesses by their roofing services.
This process makes it easy for users to find roofing pros that offer the services they need. If you want to appear in these filters, you must add all your services to your listing so people can find your roofing business.
3 things to know before starting Google Local Services ads
Google Local Services ads help local companies attract more leads. If you’re interested in Google Local Services, here are three things you must know before starting:
1. The Google Guarantee badge is a must-have
When you look at other Local Services ads, you’ll see a Google Guarantee badge.
If you’re running Google Local ads for roofers, apply for this badge.
To obtain the Google Guarantee badge, you must pass a background check. Google will vet your company to determine if you’re a legitimate business. You must provide proof of insurance and any relevant licenses too.
As long as your paperwork is in order, the process is easy. It’s well worth the time, too.
The Google Guarantee badge instills trust in your business. When you have this badge, clients can get up to $2000 if your company doesn’t do quality work. It allows customers to feel a sense of security and confidence in hiring your business.
If you do quality work, you won't need to worry about people filing claims against your business. The badge, instead, will serve as a trust signal to clients because Google backs you — and people trust Google.
While obtaining the badge isn’t a requirement, it’s a must-have. The badge will give you a better chance of appearing at the top of the Google Local Services ads and you’ll appear at the top of the list when people click “more roofers.”
People will be more likely to click on your listing if you have the Google Guarantee badge.
2. Local Services ads aren’t meant to replace PPC ads
Many companies make the mistake of thinking that Local Services ads replace PPC ads. These two ad types are entirely separate. It's best to run both to maximize your exposure in Google search results!
Local Services ads only appear when users conduct a local search. PPC ads, however, can appear in any search. If you limit yourself to one or the other, you'll miss opportunities to reach interested leads.
PPC ads serve multiple purposes too. You can use PPC ads to build brand recognition, drive traffic to your page, or earn conversions. Local ads, on the other hand, focus mostly on lead generation.
By using both PPC and Local Services ads, you’ll increase real estate in search results, as well as your leads, which drives better results for your roofing business.
3. You only pay when people contact your roofing business
When you run a PPC ad, you pay every time someone clicks on your ad. With Google Local ads for roofers, you only pay when someone contacts your business.
People can look at your local ad and decide not to choose your roofing company without costing your business money. You build brand familiarity at no extra cost to your company.
Your business only pays for leads that contact your roofing company. These leads can connect with you for more information about your services or to book an appointment. This process means that your budget goes towards people that want to hire your roofing company.
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3 spectacular benefits of Google Local Services ads for roofers
Now that you know the basics of Local Services ads for roofers, let's dive into the benefits:
1. You earn more sales for your roofing business
Local Services ads drive more leads for your roofing business.
Remember, you only pay for leads that contact your business. Your money goes towards leads most likely to convert.
These local ads attract people who know they need roofing services but haven't figured out who they want to hire.
By having a Google Local Services ad (with your Google Guarantee badge), you'll bring more credible leads to your business. These ads offer an excellent opportunity for you to earn more sales for your roofing company.
2. You can track appointments
Google enables you to track your appointments.
As leads come in and call your company, you can keep track of them and see how many people book your roofing business. It helps you keep track of your appointments and know where you have openings in your calendar.
If your business gets too busy with appointments, you can pause your ad. This setting helps you manage appointments better. You’ll also spend your money more effectively because you won’t pay for leads that you can’t fit into your schedule.
3. You build trust with your audience
When people hire someone for the first time, they want to feel confident that the company will do quality work for them. By running a Google Local Services ad for roofers, you'll build confidence in your audience.
The Google Guarantee badge serves as a symbol of trust. Clients will know that Google vetted your company and backs you. It helps them feel more confident about hiring your business to do work for them.
Local Services ads are the only place you can get the Google Guarantee badge. By running Google Local Services ads, you'll have a symbol of trust attached to your business's name and motivate more people to hire you.
Want to speak with an expert? Call us at 888-601-5359
Start creating your roofing company’s Google Local Services ads today
If you're looking to drive more local customers for your roofing business, Google Local Services ads are the solution. These local ads will help you reach more interested leads and encourage them to hire your roofing business.
It's an excellent solution for any local company looking to grow.
Not sure how to get started with Google Local Services ads for roofers? Our team of over 200 local marketing experts will help you get your ad set up and running. Contact us online or call us today at 888-601-5359 to speak with a strategist about our Local Services ad packages.