Your Guide to Social Media for Metal Fabricators

When you want to market your metal fabrication company online, the best strategy is to simply go to the place where your audience is. And for quite a few years now, that place has been social media. Social media users are spread across a variety of platforms, but most people are on at least one such platform.

That’s why social media for metal fabricators is so important to master. What exactly does that mean, though? How (and why) should you use social media? That’s what we’ll cover on this page. Specifically, we’ll go over the following:

• What is social media for metal fabricators?
• Why should your business use social media?
• 5 tips for using social media for metal fabrication companies

Keep reading to find out more, and be sure to subscribe to Revenue Weekly — our email newsletter — to get more helpful marketing info sent right to your inbox!

What is social media for metal fabricators?

Social media for metal fabrication companies refers to a marketing strategy wherein your business runs an account on social media to promote your products and services. You can post a variety of content there, from industry news to overt advertisements for your services.

Why should your business use social media?

When you think about the best way to promote your metal fabrication business, social media might not be the first thing that comes to mind. A lot of business-to-business (B2B) companies think that since they’re marketing to businesses, social media isn’t the place to go.

But that’s just not the case. After all, the decision-makers at those businesses are on social media, so it’s still a great way to reach them. In fact, it stands out from other marketing strategies because it allows you to interact more directly with your audience (which we’ll touch more on later).

In particular, social media is great for spreading brand awareness. It’s a good way to get your business in front of prospects before they’re even looking for a metal fabricator. Then, when they eventually are looking for one, you’ll be the first one they’ll think of.

5 tips for using social media for metal fabrication companies

Now that we’ve defined metal fabricator social media and explained how it benefits you, let’s talk about what your business can do to make this strategy work for you. In particular, we’ll look at five tips you can follow to enhance your social campaigns, including:

1. Engage with your audience
2. Post photos and videos
3. Market yourself on multiple platforms
4. Run paid social media ads
5. Schedule your posts in advance

Read on to learn more!

1. Engage with your audience

One of the most important things for your business to do on social media is engage directly with your target audience. Unlike other forms of marketing, where you direct messaging to your audience without response, social media lets your audience talk back to you. You should take advantage of this two-way communication.

For example, people might leave comments on your posts where they ask follow-up questions about some of the information you gave. When that happens, be sure to answer their questions. You can also keep an eye out for mentions of your brand in other people’s posts, some of which you may want to comment on.

Interacting with your audience this way helps them feel heard and strengthens their connection to your business. When they need metal fabrication services, your company will be the natural choice since they feel that they already have a relationship with you.

2. Post photos and videos

One thing you definitely don’t want to do is make every social media post text-only. If all of your posts are just blocks of text, you won’t attract many people. On social media, the type of content that really brings people in is multimedia — specifically, photos and videos.

One thing you can do is post photos of different types of products you create. You have a lot of specialized parts you can show off, so don’t hesitate to do so. Each one is a testament to the quality of your work. You can also show off photos of your team to help emphasize the human element of your brand.

As for videos, there are several avenues you could take, including:

• Introducing members of your team
• Showing your process for manufacturing products
• Featuring testimonials from satisfied customers
• And more!

All of these will help attract more users to your metal fabrication social media page and drive more engagement (and more conversions) in the long run.

3. Market yourself on multiple platforms

There are a lot of different social media platforms out there. Some of the biggest ones include:

• Facebook
• X (Twitter)
• Instagram
• Pinterest
• LinkedIn

With all of those options, why limit yourself to just one platform? You can reach a wider audience by using several sites — which doesn’t mean you should market yourself on all of them, but it can definitely be a good idea to use more than one.

Ultimately, though, it all depends on where your audience is. Do some research to find out the demographics of your target audience (that is, the decision-makers at your target companies), and then do additional research to find out which social platforms those demographics most commonly appear on.

For example, LinkedIn is often ideal for B2B marketing, since it’s already attuned to business leaders and more professionally oriented content. Figure out which platforms work best for you, and then build out your campaigns on those sites.

4. Run paid social media ads

Not all of your metal fabricator social media campaigns have to be organic posts on your homepage. You can also run paid social media ads. This is great for helping you reach business decision-makers that might not find your page on their own.

The way paid social media advertising works is that you pay to promote your ads — which look similar to organic posts — in users’ feeds. You can target the specific groups of people you want your ads to reach, allowing you to hone in on precise demographics and locations that are associated with your target audience.

The content of the ads themselves can be similar to what you post on your main page, but since these are paid ads, you can afford to be more salesy than you might be on your social profile. Rather than promoting a post that shows off your team members, you might promote one that displays some of your products or directly advertises your services.

You can also create different ads for various industries that you might target, making each one more personalized to the people who see it.

5. Schedule your posts in advance

When you run a social media account for your business, you want to try to post on a consistent schedule. That keeps people around longer, since they know when to expect you to post, and they feel like you have a regular presence there. But dropping everything you’re doing to write a new post whenever the time comes around isn’t always feasible.

That’s why you should try to schedule out your posts, which you can do using a social media tool like Buffer or Hootsuite. You can write the posts well in advance when you have time, and then you can schedule them to go live at a specified time later on. That way, you can have posts going up even while you’re currently working on other things.

Upgrade your metal fabricator social media marketing with WebFX

Now you know some of the best practices for metal fabrication social media. But managing social media campaigns (especially across multiple platforms) can be time-consuming and tricky to perfect. That’s why a lot of metal fabricators choose to partner with a professional social media agency like WebFX.

When you partner with us for our social media services, you’ll still have complete control over every facet of your strategy, but you can let us handle the workload while you spend time optimizing other facets of your business. 

With over 237,500+ hours of experience in the manufacturing and industrial industry, we’re a trusted partner for creating revenue-driving campaigns.

Interested in working with us? Just give us a call at 888-601-5359 or contact us online today!

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• 145+ experts in heavy equipment
• You get a team dedicated to your success

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