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You built a website for your oil and gas business so your company can get customers online. That should be enough — but with so much competition in your industry, it’s not. There are thousands of businesses just like yours that all want to attract customers to succeed. So how do you make yours stand out against the competition?

You have to use search engine optimization (SEO). Your potential customers are too busy to comb the Internet for the information they want, so they use keywords in search engines. When your site shows at the top of these searches, it gets their attention, and you have the chance to turn a site visitor into a paying customer.

That’s why so many sites, even B2B companies, use SEO to gain more brand awareness and compete against other firms in the industry.

Keep reading to learn more about SEO for oil and gas companies. Or, if you’re looking to learn more about SEO services, contact us at 888-601-5359 or contact us online.

What is SEO?

SEO stands for search engine optimization, which is the process of improving your website’s position in search engine rankings for keywords that are relevant to your business. Any given search could yield hundreds, thousands, or even millions of results. There’s no way users can go through all of them, so they spend most of their time at the top of the list. Sites that rank lower than fourth don’t get nearly as many clicks as the top three — and sites that show up after the first page hardly get any clicks at all.

Until a few years ago, SEO focused on reading and contextualizing a website. Now, as search engine algorithms have changed, it’s become much more complex, nuanced, and in-depth.

Today, the factors that impact a site’s rankings aren’t entirely in the website owner’s control. Your pages still matter, but so do links from other sites, brand mentions, user experience, and more. In other words, practically everything your oil and gas company does online can impact your rankings in search engines.

These are real SEO results driven for a WebFX client.

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“We had been looking for a new SEO firm responsible for industrial companies and we found the right one with WebFX. We have had nothing but great experiences so far and don’t expect anything to change moving forward.”

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How does SEO make a difference for oil and gas companies?

If you want your website to outrank your competitors in search engines, you need to make sure search engines can see you run a quality site. SEO is the best way to do that. The better you’re ranked in Google and other search engines, the more visitors you’ll get to your site, which means you’ll have more opportunities to convert new customers.

In addition to those opportunities, SEO can also help with a handful of other important marketing principles.


More Name Recognition: When your website shows up above your competition, search engine users will see your name first. That means there’s a good chance they’ll remember you later, and that name recognition can quickly lead to new sales leads and conversions.

Higher Authority: Your website gives you a great chance to answer frequently asked questions in your industry, show information on your pricing, and otherwise help your potential customers. While it may seem counter-intuitive to give this information away for free, it establishes you as an authority in your industry, and it shows customers that you know your stuff. On top of that, it gives you the chance to create more quality pages for your site that can rank for more keywords, which shows potential customers that you know the industry inside and out.

Lower Marketing Costs: SEO doesn’t happen overnight, but compared to other marketing avenues, it’s much more affordable. In fact, the costs of SEO are far lower than they are for other marketing methods, particularly television advertising. Many of the costs associated with SEO are geared toward monitoring and refining your strategies as well, which means higher ROIs for your work.

What SEO strategies work the best?

Search engines look at a lot of ranking factors on every website. You need to consider these elements when you’re creating pages for your site and developing content. By following these steps, you can help your website compete on search engines, so you can grow your business.

1. Optimize URLs

A page URL is one of the first factors that search engines evaluate when they rank pages. The best URLs have clear, concise descriptions of a page’s content, with the words separated by dashes (-). This makes it easier for search engines and users to read what your page is about and compare it to others in your industry. When yours makes the most sense in relation to a search engine user’s question, you’ll rank the best!

2. Create helpful content

Both search engines and website visitors love fresh, quality content. And creating and publishing content related to your business, products, and services, can help your company appear higher in search engine results.

This makes it easier for people to find your business online. In addition, people will be more likely to want to click on your website and find out more about your business if they come across a helpful piece of content you published.

You can even consider creating a blog and keeping it updated with relevant information about the oil and gas industry and your company.

3. Use keywords appropriately

Keywords are the words and phrases that search engine users type to research your industry. You can use tools like Keyword ToolKeywordsFX, and SEMrush to discover the keywords people search when looking for your business online. Then, you can create site pages and content related to those terms.


It’s best to use keywords naturally in the body text of your pages so search engines and users can tell you’re running a quality website. Years ago, disreputable sites would cram lots of keywords into small amounts of space, which made their pages unreadable. If you do that today, you’ll lose ranking.

4. Build quality links

Search engines don’t just judge your website on its own — they also judge it by the company it keeps. If a popular or relevant site in your field has a link to your site on it, Google and other search engines see that as a vote of confidence that you produce quality content. There are lots of ways to build these links, including creating great content like infographics to hosting special events in your community. But whatever you decide to do, your site will improve with links from other quality sites.

Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client.

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WebFX knows SEO in the oil and gas industry

SEO for oil and gas companies might seem like a daunting task, especially if you’re new to the concept. Over time, however, you’ll become familiar with it and see great results from your hard work and discipline. If you prefer to do it with the help of an experienced professional, WebFX is here to help.

We have a full team of SEO experts who are constantly on the cutting-edge of the industry to get the best results for you. Contact us today to hear more about what we’ll do when you choose our team for SEO services.

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Explore our industrial case studies

Read our case studies for a more in-depth look at our results.

Sharretts Plating


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York Saw & Knife


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Polymer Solutions International


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Solving key challenges for oil & gas companies

Our website isn’t driving enough traffic

When prospects look for industrial products online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.

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We’re not selling enough products

Reach your sales goals with custom digital marketing plans designed to optimize your website and campaigns to maximize your conversions and product sales.

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We’re struggling to retain customers

Our team specializes in helping your industrial company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.

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Our marketing efforts aren’t providing a high return

Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your company instead of relying on gut feelings with our data-driven marketing plans.

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