How to Market Your Private Practice Online
Earn More Clients for Your Doctor's Office
WebFX — August 12, 2016
Your private medical practice needs new clients to keep its doors open, just like any other business.
But getting those clients is difficult for a doctor's office. Whether you're marketing for a general practitioner, optometrist, or physical therapist, your biggest challenge is keeping new clients coming through the doors.
Traditional advertising like television and newspapers can only do so much, too. They allow you to appeal to lots of people, but how many of them actually need your services? What're the odds that you'll target someone exactly when they need to find you?
Unfortunately, the odds are pretty slim.
But there's hope for your private practice. You could market through Internet instead of traditional media!
Internet marketing is a multi-disciplinarian approach to growing your private practice. It includes lots of different strategies and ideas to make sure you get new clients like clockwork.
And best of all, when you use Internet marketing, your customers come to you when they're ready. That means you don't waste time or money creating 30-second commercials that are only shown once or twice.
Instead, you continually work toward a robust, trusted website that brings customers to your private practice from lots of different marketing channels.
In this guide, we'll take a look at all of those marketing channels and how you can use them most effectively. By the end of this guide, you should be able to create an effective internet marketing strategy that helps your private practice grow in terms of client quantity and revenue.
Table of Contents
Strategy #1. Content Marketing
Strategy #2. Search Engine Optimization
Strategy #3. Social Media Marketing
Strategy #4. Pay-Per-Click Advertising
Strategy #5. Web Design & Development
Strategy #6. Link Building