6 Best Ecommerce Platforms for Small Businesses in 2023

If you want to reach the most valuable leads for your small business in 2023, you must invest in your online presence. Thousands of people are searching for your ecommerce business and your products. By investing in your website, you will help your business obtain more valuable leads and earn conversions.

On this page, we’ll provide you with the top six ecommerce platforms for small businesses in 2023.

Want to learn how to drive revenue with B2B ecommerce? Check out the video below after you’ve read through this list.

If you need help designing your website, call us today at 888-601-5359 to speak with a strategist.

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1. Shopify

Shopify is one of the biggest and most popular ecommerce platforms amongst businesses of all sizes. It is one of the best ecommerce website builders for small businesses.

This website builder has a user interface that is very easy to use. You don’t need to have IT or coding skills to create your store. Many businesses like Shopify because they can build an awesome, customizable store without having to learn to code or design.

Shopify caters to small businesses and large ecommerce businesses. If your small business grows and expands beyond a small business, you won’t have to worry about changing platforms. You can upgrade to plans that are more suited for larger businesses.

When it comes to the design, you have hundreds of themes for options. Shopify provides a variety of different types of themes to fit all kinds of business. You can pick the theme that fits best for your business’s aesthetic.

See Shopify vs. Wix

The best part is that all of these options include responsive design. Responsive design ensures that your website adapts to whatever device a user is using. Regardless of the design you implement into your website, you won’t need to worry about adjusting it for mobile users.

If you have any issues with creating your site, Shopify has 24/7 customer support to help you with your problems. You can reach out to them with questions, concerns, or for directions on how to manage features on your website.

As for the financial aspect of your website, there are no transaction fees if people purchase products from your site. Shopify also offers fraud analysis to keep consumers safe.

Overall, Shopify is a great option if you are looking for a small business website builder that is user-friendly and easy to develop. Optimizing your site for search engine optimization (SEO) is also easy when you have the help of a Shopify SEO expert.

Shopify example

2. BigCommerce

Another great ecommerce platform is BigCommerce. This platform is great for small and large businesses to create ecommerce websites.

BigCommerce offers an extensive set of ecommerce tools to help you build your website. You also have the opportunity to integrate social media into your site and sell your products through those channels.

BigCommerce makes it easy for you to branch out and sell your products through other mediums. You can use your BigCommerce site to build storefronts on other sites like Amazon and eBay. It’s a great way to help you expand your business’s reach while creating a consistent brand identity across platforms.

Like Shopify, BigCommerce offers 24/7 customer support for all your needs. You can turn to them to get expert help while you compose your site.

BigCommerce will also help you manage payments and shipping your items. It’s generally a flexible platform that makes it easy to create and monitor your site.

3. Selz

Selz is considered one of the cheapest ecommerce platforms that is still effective for driving valuable results. This website builder offers standard and pro plans. As a small business, the standard plan will offer you everything you require.

You have many themes to choose from when you design your site. With 24/7 customer support, you have access to set up sessions to help you get started with your site. Selz makes it easy for you to choose the theme that works best for your business and implement it into your site.

This platform is very easy to use. If you don’t have coding or design experience, Selz is a great option. They emphasize the use of user-friendly tools to make it easy for your business to build your website. In addition, there are numerous customization options to help you create a website that works for you.

The drag and drop website builder feature makes it easy for you to create product pages fast and easy. If you’re looking for a website builder that is affordable and easy to use, Selz is the answer.

Selz example

4. Wix Ecommerce

If you have a small product selection, Wix Ecommerce is a great option for you. This platform enables small businesses with less than 50 unique products to create beautifully designed websites. It’s simple and easy to create an effective website.

Wix Ecommerce is set up with a drag and drop theme. You can add and remove features as you see fit for your business. This makes it easy for you to create your customized storefront.

Like other website builders, Wix Ecommerce offers many eye-catching website themes. You don’t need to have major design skills to create your website on Wix Ecommerce.

Wix doesn’t require that you know code, either. With their program Wix Code, it’s easy for you to build your own website without knowing coding.

If you are a small business with small product selection, Wix Ecommerce is a great option to help you build your website.

5. Squarespace

Squarespace is an awesome option for small businesses that are looking for a sophisticated yet simple website builder. This website builder offers many store themes that businesses can use to build their website.

When you build your site on Squarespace, you’ll get access to their inventory management system. You can integrate this into your site to keep track of your inventory and know when you’re running low on certain products.

Squarespace allows you to control various aspects of your website. You can set coupon offers, shipping configurations, and manage your email lists. This makes it easy for you to have complete control over your website.

6. WooCommerce

If you have a blog for your business, you may use WordPress to host your blog. WordPress can also double-up as an ecommerce website for your small business. With the plugin WooCommerce, you make it easy to create a website that is functional for an ecommerce business.

WooCommerce allows you to create a fully customizable website for your business. It’s an open source ecommerce plugin that allows you to add ecommerce functionality to your website — which is great if you want to use WordPress for ecommerce. This plugin is very popular amongst small businesses that are already using WordPress in some capacity.

Using WooCommerce allows you to add ecommerce functionalities. You make it easy for people to see your products and purchase them. It’s a very user-friendly plugin you can use to quickly develop a website.

When you invest in WooCommerce for WordPress, you have a huge community of developers that will help you create the best website for your business.

Bonus Platform: Big Cartel

Big Cartel example

As an added bonus, we wanted to discuss a website builder that caters to specific ecommerce businesses. Big Cartel is a creative-based website builder. This site builder hosts businesses with unique and creative products.

It’s great for businesses that have products like hand-made jewelry, prints of art, or a unique fashion line. Big Cartel is most suitable for businesses that are creative and offer unique products.

This platform is made with artists and creatives in mind. It’s aimed to help small creative businesses create a website that is unique to them. It’s a simple and straightforward platform that allows you to create a website that’s just as unique as your products.

The free version of Big Cartel allows you to post up to five products. From that point, the cost is determined by the number of products you post. This makes it a budget-friendly option because you’re only paying for products you’re posting.

If your small business offers unique products, Big Cartel may be the right choice for you.

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WebFX will help you build a beautifully designed ecommerce site for your small business

beautifully designed website can go a long way for your ecommerce business. If you want to build your online presence and drive valuable leads to your page, you must invest in your website’s design. At WebFX, we have over 25 years of experience designing beautiful websites for our clients.

We’re a full-service digital marketing company that specializes in web design. Our team of over 500+ experts will bring their knowledge and expertise to your campaign. We’ll help you create a customized website that drives valuable results for your small business.

If you’re looking for a company that knows how to drive results, look no further than WebFX. In the last five years, we’ve driven more than $3 billion in sales and over 7.8 million leads for our clients in the past five years alone. We create campaigns that help our clients grow their business.

Don’t believe us? Just ask our clients! Check out our 1020+ client testimonials that attest to the awesome work we do for them.

Start building your ecommerce website today!

If you’re ready to start building your ecommerce website, contact us online, or call us today at 888-601-5359!

We look forward to speaking with you!