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Is Social Media Marketing Right for Your Business?

Whenever a new marketing channel comes along, there are always marketers and business owners who immediately jump on the bandwagon. Sometimes this works out in their favor, but other times, they just wind up wasting their time and energy on a tactic that is short-lived. On the other hand, some marketers and business owners are hesitant to invest in any channel outside their tried-and-true methods.
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