40 Expert Social Media Strategies
Finding success in social media isn’t easy. Preparing a campaign that achieves lasting impact requires strategy, planning and timeliness. But the key ingredient to any social effort is creativity.
The perfect plan of attack for a social campaign doesn’t mean anything if your efforts don’t stand out from all of the noise on social networks. A poorly planned campaign can still go viral, but one lacking creativity or stickiness won’t. Creativity is the fuel that powers social media marketing.
We wanted to hear from the world’s leading experts on social media to better understand what a creative social media campaign looks like and why it is such a vital trait. We reached out to awesome people in digital and social realms, such as CMOs, CEOs, Communication Directors, and Social Media Managers for a variety of businesses, from Intel and Ogilvy Entertainment to reddit and Moz.
We asked one simple question:
“Describe one of the most creative things you’ve seen or done in social media.”
Here are their answers:
1. Jennifer Lashua
Global Social Media Communities Manager at Intel
Creativity is all about thinking about how to best engage your audience.
In a world where brands have less than a second to capture someone’s attention, it takes a lot of creativity and a tailored approach to cause someone to pause in their Twitter or Instagram feed and pay attention to your message.
At Intel, we have taken a point of view of edu-tainment. People want to be entertained, but (especially from a brand like Intel) they also want to become smarter – or they want to make themselves look smarter to the people who are following them.
For example…when describing a new product feature, we could have told our Facebook fans how much an Ultrabook weighs but instead we demonstrated their light weight by showing that a rhinobeetle could carry 8 of them on its back.
Holidays are done Intel-style: we celebrated the 4th of July by explaining the science that gives fireworks their color.
We took the opportunity of the Breaking Bad finale to shed a little light into what happens in the Intel fabs.
(You can see a write-up of the proposal here)
35. Kim Garst
CEO at Boom! Social Media Marketing
Chalene Johnson and her use of video and smart graphics on her Instagram account:
When you go to her Instagram account, you instantly know what she is about. She provides immense VALUE (a huge part of social media and building opportunities to create sales) with her instructional exercise videos. She motives and inspires, which is again a huge component of moving her audience to a sale.
Overall, I think she does a brilliant job of maximizing her brand, giving value and creating the opportunity to be top of mind when someone wants her product or service.
36. Ian Cleary
CEO at RazorSocial
We recently worked on an Infographic which was a day in the life of a Social Media Marketer.
As our area of specialty was tools, we focused in on this area. Over the course of the day we outlined a series of tasks that a Social Media Marketer would perform and outlined the types of tools they used. During the day we also had the Social Media Marketer listening to Social Media Podcasts and catching up on Social Media blogs.
The Infographic was really well designed and very visually appealing. A key part to getting the infographic spread around is to reference key people or websites within the article as they are then more likely to republish. As we had over 40 high profile sources referenced in the article (tool providers, blogs and podcast hosts) the majority were very keen to publish. We also made sure to have other relevant images that were Pinterest and Facebook friendly to encourage more sharing of the infographic.
Before launching of the infographic we also offered it to our email subscribers as part of a ‘VIP’ club. This VIP club concept was very well received and was very successful.
We operate a niche market and with a good deal of creativity and smart thinking we were able to get massive attention to the infographic. Our primary goal was ranking in Google for a highly competitive term by getting a large volume of links to the content from reputable and relevant sources. We are well on our way to achieving this.
37. Kristi Hines
Founder at Kikolani and Kristi Hines Media LLC
While it may not be creative, the most effective thing I have seen on social media lately is the use of remarketing / retargeting advertising.
There’s nothing like trying to resist buying a product just to have that product follow you everywhere you go, especially your Facebook newsfeed. Ones that have worked on me include NatureBox, Rosetta Stone, and Staples.
The Staples ad campaign was particularly impressive because the ad would show the product I looked at along with similar products.
38. Brian Honigman
Marketing Consultant and Freelance Writer
One of the most creative things I’ve seen to date across social media was Warby Parker’s world class customer service offered on both Twitter, Facebook and YouTube. The social media team at Warby Parker consistently answers customer service questions from a special @WarbyParkerHelp Twitter handle with video responses that are recorded and then posted on the Warby Parker Help YouTube channel.
This strikes me as creative because I’ve never seen a brand use these tools to so deeply connect with their audience of potential and existing customers to provide value. One of the best uses of social media is to provide value to your audience through one-on-one dialogue and Warby Parker consistently delivers.
Bio: Brian Honigman is a marketing consultant and a freelancer writer for both startups and brands. He’s also a contributing columnist for Forbes, the Huffington Post, Mashable, Business Insider, Entrepreneur and others. Follow him on Twitter and Google+.
39. Douglas Idugboe
Founder at Smedio
Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that a “one size fits all” approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across a variety of verticals to boost business.
Minimizing costs and maximizing profits are the two basic rules of business economics for any company. And social media plays a crucial role in both, provided it’s applied correctly.
40. Jesse Stay
Founder and Owner at Stay N’ Alive Productions, LLC
One of the most creative things I’ve seen in social media has been the use of technology by a company I advise, EveryoneSocial, which empowers organizations to track the sharing of content from the company on social channels by their employees. Their software gives a company a bird’s eye view of how many shares each employee is sharing, how many clicks that content is getting, and on what social channels the company is getting the most traction from their employees.
I always say the future of social media is in engaging what I call “social ambassadors” within the organization (something I teach companies), and EveryoneSocial is giving me and others a way to measure the effect of those “social ambassadors” for the organization!
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