The advanced guides that I have produced are one of the most creative things I’ve done in social media. They generate thousands of visitors a day and are effective because
they are detailed and well laid out.
Plus, I will go above and beyond when it comes to designing, which just helps make the guides more viral on the social web.
26. Greg Hickman
Mobile Marketing Manager at Cabela’s and Founder at Mobile Mixed
One of the most memorable things I’ve seen when it came to social media was how Oreo created their “dunk in the dark” ad that went viral during the Super Bowl black out.
Not only was the advertisement creative, witty and used at the right moment but it was retweeted over 16,000 times in a short period of time.
After doing some research, I came to find out that Oreo had been working on a campaign that set them up for this advertisement for over a year and a half.
Success with social takes time, dedication, and commitment to a vision and the Oreo campaign exemplified that.
Bio: Greg Hickman is the Mobile Marketing Manager at Cabela’s and Founder at Mobile Mixed.
27. Aaron Lee
Co-Founder of Leneys & Owner at AskAaronLee
Throughout my years of wandering around I confess that I’ve seen my fair share of amazingly creative things done on social media. Effective campaigns from the likes of KLM, Pretzel Crisps, and Old Spice, had convinced me that social media is the undoubted king of creative content today.
What’s more impressive is that I still get amazed on a daily basis by the things that I find online – and recently one caught my attention.
On the 13th of November 2013, Philips launched their redesigned logo after 75 remarkable years.
To celebrate this milestone, Philips did not just launch the logo alone. With the help of social media, the company allowed the public to unveil the logo for them before the launch on the 13th of November.
invited everyone to claim one of the 50,000 pixels that made the new logo by signing on to Facebook or Twitter, and in just 2.5 days over 20,000 people from all over the world had come together to share this milestone with Philips and were able to unveil the logo hours ahead of the offline launch!
This definitely sits on the top of my most creative campaigns because it got the public involved in what is one of the biggest changes in the company’s history. It
got strangers from all around the world to talk about it, and that is what social media is all about to me.
Bio: Aaron Lee is the Co-founder of Leneys and the Owner at AskAaronLee.
28. Ted Rubin
Social Marketing Strategist, Keynote Speaker, Brand Evangelist & Acting CMO of Brand Innovators
I think creativity in social media is at the heart of the problem of realizing and executing the true value of social. Save the creativity for advertising “campaigns,” and get down to the basics of
relationship building when it comes to discussions about social and connecting with consumers.
The payoff is a
long-term and personal relationship that creates brand advocates and an emotional connection that drives influence. To achieve such an enriching relationship, communication must be relevant and have a distinct and authentic personality. So steer your efforts, and resources, to “creatively” connecting, value added content, and empowering your employees to be a part of solution.
Brands/companies that use social beyond the campaign will reap the rewards of customer satisfaction, deeper employee loyalty, more effective knowledge sharing, improved brand reputation, lowered costs, and most importantly, increased revenues.
Bio: Ted Rubin is a Social Marketing Strategist, Keynote Speaker, Brand Evangelist & Acting CMO of Brand Innovators.
29. Susan B. Zimmerman
Founder at Sue B Zimmerman Enterprise
(From left: Mari Smith, Guy Kawasaki, James Wedmore, Melanie & Devin Duncan, Tory Johnson, Michael Port & Dawn Doherty & Dana Lynch)
I am the InstagramGal and love taking Instagram pics of everyone I meet who is a thought leader or someone who inspires me.
When people see
social proof of my inspirational connections they see me as being more successful.
I believe that relationships are the fuel that drives my business and I always invest in connecting and bonding with people first.
The success and money always follow but it is the personal connection that is most meaningful to me.
Bio: Susan B. Zimmerman is the Founder at Sue B. Zimmerman Enterprise.
30. Rick Mulready
Host of Inside Social Media
When I think of the most creative uses of social media “recently,” Oreo and Red Bull come to mind. Oreo’s Super Bowl “dunk in the dark” tweet was brilliant, but I’ll give another example: Red Bull’s Stratos.
For me, the thing that made Stratos brilliant was Red Bull’s execution. They had a solid strategy for marketing the event and it worked. Did they know it would go viral? No, you can’t predict that, it just happens. But they probably had a good idea it might, considering they were having a dude free fall from space.
In my mind, here’s why their strategy worked:
They knew their objective – Red Bull wanted to generate buzz around the brand.
They knew their audience – their audience is the extreme sports crowd so they knew that a guy jumping from space and free-falling to Earth would raise a few eyebrows within their target demographic.
They understood the social channels and
chose the ones that aligned with their objective and audience. They then created content that was relevant – the jump was caught on video so they used YouTube. They used non-branded hashtags and tweets on Twitter to let people know about it, made it easy for people to share the video, and used Facebook Connect to get people’s email address so they could email them about the event.
The cool thing for me is that aside from the obvious hurdle of having a budget to put a guy into space, any of us can model the concept of what Red Bull did. We all have access to YouTube, Twitter, and Facebook. It’s about developing a sound strategy and executing.
Bio: Rick Mulready is the Host of Inside Social Media, and a keynote speaker, blogger, and consultant.
31. Neal Schaffer
Founder at Maximize Social Business
It’s funny because a lot of things that I thought were creative at the time are no longer considered creative. This is because we all seem to be replicating each other’s successes and
creativity is not easy to cultivate!
I suppose if I was to propose one thing, it would be the launching of a new community – Maximize Social Business – and the elimination of my own personal brand from my own blog (Windmill Networking) to allow content and its contributors to thrive with their own unique brand recognition and acquire credibility that is difficult for a single person to achieve.
There are many companies and bloggers that accept guest blogging, but once the guests are doing most of the blogging, you have to ask yourself: whose blog is this, anyway? I think the idea of bringing people – or businesses together – through social media as a type of “mash-up” to achieve greater business objectives is something that is
still greatly under-utilized, yet has immense potential.
Bio: Neal Schaffer is the Founder at Maximize Social Business, an author, trainer, and keynote speaker.
32. B.L. Ochman
Founder & SVP Digital Strategy at WhatsNextOnline
Degage Ministries used a timelapse video produced by filmmaker Ron Bliss to tell the story of a homeless veteran, Jim Wolff, who regains his confidence via a makeover by a volunteer team of stylists. Here’s my blog
post about it.
Since the makeover, he’s found his own apartment and attends Alcoholics Anonymous meetings regularly. The video has had nearly 12 million views in 5 days… sometimes the advertiser/brand
needs to take a back seat to the story to gain this kind of traction.
Bio: B.L. Ochman is the Founder & SVP Digital Strategy at WhatsNextOnline and the Co-founder at Pawfun.
33. Ileane Smith
Founder at Basic Blog Tips and Ms. Ileane Speaks Podcast
A few weeks ago I started experimenting with Pinterest. I got an idea to take “action” screenshots from popular videos to see if I would get more repins. Here’s one I did from Katy Perry’s Roar at around the 03:51 mark when she is painting an
It’s one of the top 10 pins on my Fashion and Style Board right now. I’m starting to pin more screenshots from my own YouTube videos with the hope that I’ll get better at
making custom thumbnails for my vids.
Bio: Ileane Smith is the Founder at Basic Blog Tips and Ms. Ileane Speaks Podcast.
34. Kathryn Aragon
CEO at Kathryn Aragon Copywriting
A lot of people bill themselves as a social media expert. But it’s rare that they’re validated in that claim in a very “social” way.
One of the most creative things I’ve seen in social media (it was hard to pick one, but this one really does take the cake) was a marriage proposal during a Twitter discussion attended by thousands.
Marsha Collier was hosting the online discussion when her boyfriend sent her a Vine video through Twitter, asking her to marry him.
Clearly, this is a woman who uses and understands social media. Even her daughter tweeted in response, “My mother would get engaged over Twitter!”
Kudos to Curt Buthman for dreaming up the perfect proposal and to Marsha for being exactly who she says she is, a social media expert.