As a church, you want to reach new members and encourage them to visit. But what’s the best way to attract new people to your church?
Social media is a great tool for engaging the community and inviting people to visit your church. In fact, 81% of people have a social media profile, so this is a great opportunity for your church to connect with new leads.
There are numerous social media platforms you can use to connect with new leads for your church. These platforms include Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
On this page, we’ll discuss the benefits of social media for churches and the top three platforms your church can use to reach more people. If you need help running your social media campaign, call us today at 888-601-5359 or contact us online to speak with a strategist.
What are the best social media platforms for churches?
There are numerous social media platforms your church can use to reach leads. With so many options, you may be unsure about which platforms will work best for your church. It is important that you understand your target market, so you can reach them on the right platforms.
While every platform has benefits for your business, there are three social media networks for churches that will bring the best results.
Facebook is a great platform for connecting with your target audience. You can use this platform to post a variety of content.
On this platform, you can share links to other content. These can be links to content, news articles, or pages within your site. If you are advertising your services, you can post a link directly to your service hours.
You can also post photos on this platform. This is a great way to advertise your business. You can post photos of events, services, and people who are involved in the church.
There is also the opportunity to post videos on this platform. You can film events or services and post them to your page to generate interest in your church.
Along with these types of content, you can post status updates and keep people informed about changes within your church. It is a great platform to keep your followers up to date with information about your church.
Facebook is a versatile platform that enables you to post many things to get your audience interested in your church.
Instagram is a great platform to give people a visual insight into your church. This platform only enables you to post photos and videos, but it is a great opportunity to connect with your audience.
Like Facebook, you can share photos and videos of events at your church on Instagram. It’s a great way to drum up interest in your church.
You can also post photos that correlate with trending hashtags. These trending hashtags include #MotivationMonday or #WisdomWednesday. You can post photos with inspiration passages that fit into those categories.
Instagram offers many opportunities for you to connect with your target market through photos and videos.
Twitter is a great platform to share updates about your church. There is a 280-character limit, so your messages need to be clear and concise.
You can share photos, videos, and links on this site too. It is a great opportunity to share updates of events or spiritual quotes. This platform is very diverse and enables you to post all kinds of information.
If you want to share content often, this is a great platform. You will be able to post multiple tweets about important information from your church.
All of these platforms are great for helping you connect to people in your target audience.
What are the benefits of social media for churches?
1. Social media for churches connects you with members and visitors
Social media marketing is one of the few methods that you can connect directly with members and visitors. When people follow your church on social media, they are directly connected to your page. If you post information to your page, it will appear in their news feed.
This connection enables you to directly market to your followers. They want to learn more about your church, so they choose to follow your profile. You can share content that will encourage them to visit or join your church.
2. Social media for churches is cost effective
It is free to create a profile on any social media platform. You don’t have to pay to build your page and obtain followers.
It is time consuming to run your own social media marketing campaign because it requires constant creation, posting, and monitoring. Many businesses will hire a consultant or a social media marketing company to maintain their social media campaigns.
When you hire a social media marketing company, it is a cost-effective way to create a successful profile because you save time while they grow your profile — and your time is valuable.
3. Social media for churches builds brand awareness
Brand awareness is an important part for any type of business. You want people to recognize your brand and think about your church. Social media is great for building brand awareness.
When people follow your page, you can help them get familiar with your church. You give them insight into your church and what it is like to go to your church. Your followers will see this and get a feel for your brand.
You may have followers that don’t come to your church right away. They may not convert immediately, but they will remember your brand. This brand recognition will help them remember your church better.
Social media is a great way to build up your brand and encourage more people to visit your church.
Reach more worshippers through the web
When you partner with WebFX, we'll help you use the web to attract more people to your place of worship.Speak with a strategist
Need help with social media for churches? Ask WebFX.
Social media has the power to help you reach more people. If you want to start attracting more people to your church, WebFX can help. We’re a full-service digital marketing company with experience creating social media plans for churches.
We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team has years of experience creating effective social media campaigns. We take the time to get to know your church, so we can create a customized plan that will maximize your chances of achieving your goals.
If you’re looking for a company that drives results, we know how. To date, we’ve driven over $2.3 billion in sales and over 6.3 million leads for our clients. We focus on bringing out clients’ success first.
Our clients love the work we do, too. We have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top social media company like WebFX!
Want to speak with an expert? Call us at 888-601-5359
Engage your worshippers with the top social media platforms for churches
If you want to learn more about how social media can help your church obtain more leads, contact us online or call us today at 888-601-5359 to speak with a strategist about our social media management offerings.
We look forward to working with you!