Advertising on social media is one of the best ways to earn new leads and conversions for your company. If you don’t have the right social media landing pages for your ads, though, you won’t drive the results you want to see. Social media landing pages are pages built specifically for your social media campaigns.
These custom landing pages can help you drive better campaign results because they provide users with the information they want. On this page, we’ll provide you with three reasons you need social media landing pages and six tips for creating social media landing pages that convert. For more social media tips and marketing advice, subscribe to Revenue Weekly!
Why do I need social media landing pages?
If you haven’t started using social media landing pages, you’re missing out.
Here are three big perks of utilizing custom social media landing pages:
1. Social media landing pages keep pages concise
When you create your social media ad, you want to provide your leads with all the information they need about your product or service. If you choose to use an existing page from your site, you might not provide the best experience for your audience. Pages on your website tend to contain other information or distractions, which makes it more difficult for leads to convert.
Instead, by using custom landing pages for social media ads, you can keep leads focused by providing information that’s only relevant to your ad — and your audience. Social media landing pages enable you to keep pages concise. When your information is brief and focused, you keep more leads on your landing page.
2. Social media landing pages increase engagement
Since social media landing pages are concise, they help increase engagement on your landing pages and website. When leads have information relevant to your ad, they’re more likely to engage because all the information relates to what your ad advertised. So, for example, if you run a social media advertisement for engagement rings, your landing page should focus solely on engagement rings.
If you advertise a specific ring, the landing page should focus on that ring. If someone was interested in a specific ring you advertised, taking them to a landing page focused on that ring (and including a form on the landing page for customizing the ring) makes them more likely to check out your product. In comparison, taking that same user to a page listing all your rings will leave them confused and frustrated.
3. Social media landing pages boost conversion rates
The best social media landing pages drive conversions for your business. With custom social media landing pages, you will boost your conversions. When leads click on your social media ads, it’s because they’re interested in what you have to offer and want to learn more.
So, they click. When they arrive on your custom landing page, which you’ve tailored to your ad, they engage and learn more about your product. As a result, conversions increase.
If you provide helpful information that sells your audience on the product or service, they’re more likely to convert, which means more revenue for your business.
How to create the best social media landing pages
Now that you know why landing pages for social media are essential, you’re probably eager to dive in and create your social media landing pages. Before you do that, check out these six tips to help you create landing pages that drive the best results for your business:
1. Utilize white space
To create the best social media landing pages, you need to use white space. Many companies make the mistake of trying to pack a ton of information into their landing pages. They want to provide users with every detail, but that strategy can backfire.
Instead of overloading your pages with information, integrate white space into your landing pages. By utilizing white space, you can help keep your pages clean. White space ensures that there’s space on your landing page without text or images.
You’ll have a tidy landing page that’s easy to obtain information from and view.
2. Use visuals
If you want to have the best social media landing pages, you need to add visuals to your landing page. Your audience doesn’t want to engage with a landing page full of text. They want to see visuals that showcase your product or service.
Visuals will help you increase engagement on your landing pages by catching a visitor’s attention and getting them to learn about your product or service. The two main types of visuals you’ll use are photos and videos. When you use these visuals, you can:
- Model your product
- Demonstrate how your product works
- Show your services in action
- Share a client’s positive experience
- And more
Visuals will provide your audience with a visual experience of your product, which will help guide them in their decision-making process.
3. Optimize landing page titles
When leads visit your page for the first time, one of the first things they’ll notice is your page title. You must create a compelling selling point in this title to catch your audience’s interest. You only have 8 seconds to make an impression on your audience before they leave your landing page.
So, if you want leads to take an interest in your product or service and want them to engage, you need to create a title that sells your audience on your product. Don’t use a generic title like “Diamond Engagement Ring.” A title like that isn’t going to motivate your audience to engage with your landing page. It doesn’t entice them because it doesn’t provide them with a compelling reason.
Instead, create a title like “Get 40% Off Our Collection of Diamond Rings That Will Make Her Say Yes.” With this title, you come out the gate with your value proposition (40% off), and you appeal to emotion by saying your rings will “Make Her Say Yes.” Additionally, you could add a subheading that states other desirable features, like free ring adjustments or special warranties. This kind of information provides additional selling points and compels visitors to act.
4. Add trust signals
Your social media landing pages sell your audience on your product or services. You want to compile your best selling points, so you can convince these leads to convert. A great way to do that is to add trust signals to your landing page.
Trust signals are endorsements of your product, service, or company. Trust signals are necessary because 92% of users trust recommendations over a brand. So, if you have social proof that your product or service delivers positive experiences, you want to include them on your landing page.
So, what type of trust signals can you use?
- Product star rating
- Client testimonial video
- Client quote
- Recommendation or review score
- And more
These trust signals will help boost your audience’s confidence in your product or service and get them to convert.
5. Make mobile-friendly landing pages
Having a mobile-friendly website is critical to getting leads to engage with your social media landing page. Leads are 52% less likely to engage with a company due to bad mobile. Add that to the fact that there are 3.46 billion active mobile social media users worldwide, and you’ll find that having a mobile-friendly landing page is a must.
The best way to do that is to ensure that your landing page has a responsive design. Responsive design enables your landing page to adapt to whatever device your audience uses. Your landing page will adjust to the audience’s smartphone or tablet, so they get the best mobile experience.
6. A/B test social media landing pages
To create the best social media landing pages, you need to test them. Your first landing page won’t be your best landing page. By testing your landing pages, you can produce a landing page that drives more conversions.
When you conduct A/B testing, you can experiment with your:
- Call to action (CTA)
- Color choices
- And more
As you gear up for A/B testing, make sure you test one element at a time. Testing one element enables you to see if that element positively or negatively impacts the ad. If you test too many items, you won’t know which ones contribute to more engagement and sales.
Create compelling social media landing pages today
If you want to get the most out of your social media campaigns, you need to create social media landing pages that engage your audience.
Custom landing pages will help you earn more conversions for your business. If you don’t have time to build custom landing pages for social media, WebFX can help. We have a team of over 500 social media gurus that can expertly craft social media landing pages that help you earn more conversions for your business.
Just in the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. Give us a call today at 888-601-5359 or contact us online to speak with a strategist about our social media advertising plans and landing page design services.
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