Most consumers today rely on the Internet and social media to help them make buying decisions. They search for reviews, judge social media profiles for credibility, and purchase products and services on websites.
Businesses that are active online are the ones getting noticed and driving revenue. If your catering company wants to attract customers, you need to create a solid online presence.
Keep reading to see how social media can drive more traffic and sales for your business! Or, if you’d like to speak with a strategist about other digital marketing opportunities, call us at 888-601-5359.
Growing your social presence with WebFX is a walk in the park.
“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”Learn More About Our Social Media Services
Why use social media for your catering business?
For your business to grow, customers need to find you first. One of the best ways to get noticed is going where your target audience is hanging out — social media. Each platform will help you build brand awareness, providing many opportunities to showcase your talent and services to attract customers.
Social media is also one of the best places to generate leads. You can reach a wide audience, especially as your followers share your posts with others. As you create actionable content, you will encourage your followers to engage with you and become customers.
The different social media platforms offer opportunities to reach people with various interests, from those who like the look of your food to those actively searching for catering services. You can help everyone along the sales funnel, turning each lead into a valuable, loyal customer.
How to use social media for catering companies
Check out these social media management tips to make the most of your online presence!
Consumers want the best food and services available, so one of the first things they will search for is reviews. Use your social media to promote ratings from your customers, helping your followers see others like them who found value in your services.
Responding to reviews on your social media will also help you build a more trustworthy brand image. Taking the time to thank reviewers or address negative comments will show your followers you care about their opinions and are professional in your efforts to improve your business.
Partner with influencers
Working with creators with large followings will help you expand your reach and find more leads. You can enhance your brand’s image by associating with influencers your audience likes and trusts. Consider partnering with popular food bloggers, a cooking group, or other influencers in the industry to reach your target audience.
Use the right platforms
Each social media platform offers different benefits, so pick the one that best meets your goals and reaches your target audience.
A few of the most popular platforms are:
- Instagram: This visual-heavy platform is perfect for catering businesses, allowing you to display proof of your talents. It also encourages high engagement rates, helping you connect with your audience and understand their needs.
- Pinterest: As another visually focused platform, Pinterest offers opportunities to attract people with various interests. Be sure to link your photos to your website to take advantage of this platform’s traffic.
- Facebook: When you want to reach a large audience, Facebook can help. This platform allows you to share images and videos, attract customers, and post information about your services.
- Twitter: This platform is ideal for keeping your business at the forefront of your audience’s mind. It allows you to share news bites, keep up with trends, and post real-time updates.
- YouTube: Customers love videos, so use YouTube to your advantage by regularly posting content about your food and services. YouTube offers many ad opportunities to help you connect and make visual impressions.
- TikTok: If you want to build brand awareness with the younger generations, TikTok is one of the best platforms. Short, eye-catching videos will inspire interest in your services.
Many consumers want to see the human side of a brand before buying its products or services. Social media provides the perfect opportunity to create the personal connections customers seek. You can highlight your staff, show your workspace, engage with the local community, and describe your values and goals.
Form stronger relationships with others by following venues, local businesses, creative partners, and other clients on social media. Engaging with these groups will help you stay updated on their activities and find opportunities to promote your services.
Post content that is relevant and valuable to your audience. A few post ideas include:
- Behind-the-scenes videos
- FAQ answers
- Event showcases
- Photos from clients
- Cooking tips and recipes
- Featured menus and specials
- Staff promotions
- User-generated content
Be sure to post consistently to show your followers you are involved in the community. Use consistent content calendars to help schedule posts, even during busy times.
Practice social listening
Posting and engaging with your followers is essential to building your online presence, but you can use social media to enjoy other benefits, too. Use social listening to see how people feel about your brand. Take time to study catering trends, analyze competitors, and review events happening in your area to help you improve your business practices and better meet customer expectations.
Drive traffic to your website
Social media can help you drive more traffic to your website. Include a link to your site within your profiles, and incorporate a call to action on every post. Be sure to link to different pages on your website, such as pricing, testimonials, blog posts, and more to connect your followers to the helpful information they need to become loyal customers.
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
Market your business on social media with help from WebFX
Ready to use social media to grow your catering business? WebFX is here to help! Since 1996 we’ve been helping businesses of all industries increase brand awareness and drive revenue.