There’s more to Pinterest than pinning your products to boards, though. With Pinterest Ads for Etsy, you can take your store to the next level and elevate your brand awareness and sales.
Keep reading to learn more about why you need Pinterest ads for Etsy and how to promote your Etsy shop on Pinterest. Plus, we’ll share four quick tips for getting started!
Why should I use Pinterest ads for Etsy?
Pinterest is one of the best platforms for promoting your Etsy products.
Let’s look at a few reasons advertising Etsy products on Pinterest is a great idea:
You reach more interested leads
Pinterest ads allow you to reach people most likely to have an interest in your products.
Most Etsy shoppers fall between 25-54 years old. The breakdown is as follows:
- 21% of Etsy shoppers are between 25-34 years old
- 19% of Etsy shoppers are between 45-54 years old
- 18% of Etsy shoppers are between 35-44 years old
To add to that, 67% of these shoppers are women.
So, how does this stack up with Pinterest?
Well, Pinterest reaches 83% of all women who are 25-54 years old. So, as you can see, Etsy and Pinterest cater to the same audience, making these two platforms the perfect match.
By using Pinterest ads for your Etsy shop, you’ll reach people interested in your products.
You increase brand exposure
If people haven’t heard of your Etsy shop, Pinterest serves as an excellent opportunity to introduce them to it. When you run Pinterest ads, you put your brand in front of shoppers within your target market.
Even if they don’t click on your pin, they’ll still get exposed to your brand and products.
This brand exposure will lead people to remember your brand if they see it again later and increase their chances of engaging with your pins.
You earn more conversions
Did you know that 61% of Pinterest users have purchased a product after seeing it in a Promoted Pin? Pinterest is a hub for garnering ideas and gaining exposure to new products. When you use Promoted Pins, you get your products in front of more shoppers, which helps you earn more conversions.
If you want to earn more sales, Pinterest is the perfect environment for you to do that.
Wait! Follow these steps before starting with Pinterest ads
After seeing all the reasons to invest in Pinterest ads, you’re probably eager to start promoting your products through this platform! A successful Pinterest Ad campaign needs a strong Pinterest presence, though.
So, before you dive into how to use Pinterest for Etsy, make sure you have:
- Your Pinterest profile set up
- Your Etsy account claimed on your Pinterest profile
- Your boards set up with pinned content
Get a walkthrough for each of these steps, below:
1. Set up your Pinterest Business profile
If you don’t have a Pinterest Business profile, you need to set one up to advertise on the platform.
You can visit Pinterest’s Business site to sign up for an account.
Once you set up a profile, you must fill it out completely. You’ll want to build a Pinterest profile that’s like your Etsy shop. The branding should be identical to your shop so that you can create brand consistency.
Make sure you fill out your profile completely. Add your brand name, a link to your Etsy shop, and a short description of your shop. You’ll also want to add an icon and background photo to your page that reflects your brand.
The important part is that you remain consistent with your business profile. That way, if someone clicks on your brand name in the ad and visits your Pinterest profile, they’ll get a consistent feel for your brand.
2. Claim your Etsy shop
After you set up your Pinterest profile, you’ll want to claim your Etsy profile. Claiming or linking your Etsy profile allows you to get access to website analytics and help people find where they can discover more of your content.
So, how do you claim your Etsy shop?
First, start by clicking on the three dots in the upper right corner of your feed.
After clicking on these dots, you’ll see a drop-down menu. Select “Edit settings.”
In your settings, you’ll see a menu on the left-hand side. Select “Claim.”
On this page, you’ll see the option to claim your Etsy profile. By claiming your profile, you add your name and profile to Pins from your Etsy shop.
By following these steps to claim your Etsy website, you’ll ensure that you get credit on any pins you post.
3. Create Pinterest boards and pin content
The easiest way to promote your Etsy products on Pinterest is by taking content you already posted and advertising it. To do that, you need to have content pinned to your profile.
Before you start running Pinterest ads for Etsy, you need to create boards for different types of products you offer. You’ll want to create multiple types of boards and fill each one with content from your Etsy shop.
For example, let’s say you have a jewelry shop on Etsy.
If you’re creating Pinterest boards, you can create boards for your:
- And more
You can break down these boards even further.
You could compile your necklaces into different boards like:
- Vintage necklaces
- Pearl necklaces
- Gold necklaces
- Silver necklaces
- Rose gold necklaces
- Long necklaces
- And more
Creating these more refined boards allows you to attract people looking for specific types of products. It’s always better to have multiple, specific boards with a few products pinned to them, rather than having a broad category (like necklaces) and pinning every possible piece to it.
By creating Pinterest boards, you’ll create a pool of content you can use for your Pinterest ads.
How to set up Pinterest ads for Etsy
Now that you have your Pinterest presence established, it’s time to start running Pinterest ads!
Follow these steps on how to sell Etsy products on Pinterest:
1. Pick your pin
If you want to know how to get Etsy sales from Pinterest, start by choosing the right pins. Typically, you’ll want to select pins that are already performing well. If you just started pinning and haven’t seen which pins perform best, you can start by promoting pins with products that sell well in your shop.
Pinterest allows for numerous types of promoted ads. You can choose from formats like:
- Promoted Pins: These pins are the basic ad format and feature a single image.
- Promoted Video Pins: Like Promoted Pins, these pins use a single video to promote your products.
- Promoted Carousels: With Promoted Carousels, you create a post with multiple images to allow people to look at your products in-depth.
These are your three main options when it comes to promoting your products. For Promoted Pins and Promoted Video Pins, you can pull the content straight from pins you already have. If you want to know how to promote your Etsy shop, start by picking your pins to begin advertising your product.
2. Choose your ad objective
When advertising Etsy products on Pinterest, you need to choose a goal for your ad.
Pinterest offers three primary objectives for your business:
- Drive traffic to your website: If you want to drive people to your Etsy shop, you can set this as the objective for your Pinterest ad.
- Build awareness: This objective is excellent if you want to expose more people to your brand and help them discover your Etsy shop.
- Build brand awareness through video views: If you’re running a video, you can set this objective if the purpose of your video is to increase brand exposure of your products or Etsy shop.
To promote your Etsy shop on Pinterest, choose the ad objective that fits best with what you want to achieve with your ad.
3. Set up your target audience to reach the right people
If you want to know how to get Etsy sales from Pinterest, you must start by targeting the right people. You won’t see success with your campaign if your ads aren’t in front of interested shoppers.
You can target people by:
- And more
By targeting the right people, you can reach Pinterest users that are most likely to take an interest in your products.
4. Set your budget
When you advertise your Etsy products on Pinterest, you need to set a budget for your campaign.
Pinterest offers two types of budgets:
- Daily spend limit: When you set your daily lifetime spend, you set a limit for how much you spend each day. When you hit your daily limit, your ad will stop running for the day.
- Lifetime spend limit: For a lifetime spend limit, you set an overall threshold for your campaign. When this budget gets used up, your ad stops running.
So, how much should you set for your budget?
To set your budget, you need to know how much it costs to get leads from your ads. The average cost per click (CPC) or cost per impression (CPM) depends upon the goal. Let’s look at the average cost for advertising on Pinterest:
- To boost engagement: $0.10 to $1.50 per engagement
- To drive traffic: $0.10 to $1.50 per engagement
- To build brand awareness: $2.00 to $5.00 per 1000 impressions
If you want to know how to promote your Etsy shop effectively, you need to set a budget. Once you set your budget, you can move on to choosing your ad placement.
5. Select ad placement
Your ad placement determines where people will see your ad. You have three options:
- Browse: If your ads appear where people browse, they will see them in their newsfeed as they scroll through or in specific, broad categories they choose to browse (i.e., “Cooking”)
- Search: For search placement, your ads will appear when users conduct searches using specific keywords. Your ads will appear in the search results, along with posts that fit the results.
- Both placements: If you want to appear in both categories, you have the option to do so. It’s important to note, however, that this will eat up your budget faster because you’re appearing in front of more people.
6. Add keywords
After you choose your placement, you’ll select your keywords. Keywords allow your pin to appear in targeted, relevant searches. Pinterest allows you to pick both interests and keywords to help your ad appear in front of the right people.
Interests are broad categories, like art, food, or sports. You can target these categories so when people browse or search in these categories, they have the potential to see your ad.
You can also target keywords. Targeting keywords allows your ad to appear in search results that matter to your business. You’ll reach more people with an interest in your Etsy products.
7. Launch your ad
Once you complete all the information for advertising Etsy products on Pinterest, you’ll launch your ads and start driving people to your shop!
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Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.
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4 quick tips for running Pinterest ads on Etsy
If you want to know how to get Etsy sales from Pinterest ads, check out these four quick tips!
1. Take a unique approach with photos and videos
Want your ads to stand out from other pins?
Try using unique images or videos to draw people into your ad.
Find distinctive ways to present your product to your audience. Whether you test different angles or put your product in a unique setting, you have numerous options for displaying your photos or videos to your audience.
People will take notice when your pin doesn’t look like the others. It’s a great way to draw people into your Etsy products on Pinterest.
2. Try different types of visuals
Since Pinterest is a visual platform, you’ll want to spend some time picking the right visual for your ad campaign. If you want to know how to get Etsy sales from Pinterest, start by trying different visuals for your ads.
First, you’ll want to test different formats. See if photos perform better for a product than video pins.
You’ll also want to experiment with different types of photos and videos to see what generates interest. For pictures, you can try using images of just the product or people using the product. As for videos, you can try creating a video of the product at different angles or of someone using the product.
Testing different ad visuals will allow you to make the most of Pinterest ads for Etsy.
3. Make your pins fun and engaging
If you want to know how to get Etsy sales from Pinterest, try creating fun and engaging pins.
Let’s look at Zola as an example.
In this Pinterest ad, Zola creates a chart where you make choices that help you decide if you need a “dramatic” or “low key” website for your wedding. It’s interactive and fun, which gets people to engage with the pin.
When users click on the pin, it directs them to Zola’s site to compose their perfect wedding website.
It’s interactive, fun, and gets people to engage with their content.
You can use this example for your pins. By making creative and interesting pins, you’ll get more people to interact with your content.
4. Add your brand name to visuals for more brand exposure
When you’re running Pinterest ads for Etsy, you can build brand exposure. If you want to take brand exposure to the next level, add your brand name to your pin photo.
That way, if someone sees your photo, they will see your brand name in your photo and at the bottom of the pin. It’s a great way to gain double exposure for your business and ensure people don’t miss your brand name.
Need help getting started with Pinterest ads for Etsy?
As an Etsy store owner, you’re busy running your storefront, handling orders, and creating your products. With so much on your plate, it’s challenging to find time to run a Pinterest advertising campaign.
At WebFX, we have a team of over 200 experts that can help you run and manage your Pinterest advertising campaign. We’ll create Pinterest ads for Etsy that drive brand awareness and boost conversions.
You can trust our award-winning team to drive results for your business as in the past five years, we’ve helped our clients manage over 10 million transactions, as well as earn more than $2 billion in revenue.