• SEO & Lead Generation
    • SEO Services
    • Local SEO Services
    • Local SEO Pricing
    • SEO Audits
    • Conversion Rate Optimization
    • Custom SEO Reporting
    • PPC Management
    • Page Speed Optimization
    • Employment & Recruiting Marketing
    • Programmatic Advertising Services
    • Enterprise SEO Services
    • Digital Marketing Services
    • Competitor Geofencing Advertising
    • Amazon Optimization Management
  • Content & Analytics
    • Website SEO Copywriting
    • Content Marketing Services
    • Personalized Web Content
    • Infographics & Motion Graphics
    • Web Video Production Services
    • Social Media Management Services
    • Online Review Management Services
    • Social Media Design
    • Email Marketing Management Services
    • Email Marketing Design
    • Lead Nurture Pricing
    • Voice Search Optimization
  • Creative & UX
    • Web Design Services
    • Website Redesign Services
    • User Experience Testing
    • ADA Compliance Services
    • 30-Day Web Design
    • Ecommerce Development
    • Shopping Feed Management
    • Website Maintenance
    • Website Cost Calculator
  • Who We Are
    • Careers (We Are Hiring!)
    • About Us
    • Company Values
    • FXBuilds
    • Company News
    • Our Culture
    • Our History
    • Knowledge Base
    • WebFX Reviews
    • Blog
    • MarketingCloudFX
    • Marketing Tools
    • KeywordsFX
    • SEO Pricing
    • How Much Should A Website Cost?
    • How Much Does PPC Cost?
    • How Much Does Facebook Advertising Cost?
    • Email Marketing Pricing
    • Cost Of Advertising
    • Digital Marketing Guide
  • Get Proposal
  • Client Login
Return Home
Digital Marketing
That Drives Results®
$2,416,945,839
REVENUE DRIVEN
FOR OUR CLIENTS
Get a Free Quote

888-601-5359

  • SEO & Revenue Generation
  • SEARCH PRICING

    Drive More Leads


    SEO Services Ecommerce SEO Local SEO Services PPC Management Ecommerce PPC Services Google Local Services Ads Management SEO Audits

    BRAND PRICING

    Increase Your Reach


    Employment & Recruiting Marketing Programmatic Advertising Services Enterprise SEO Services Competitor Geofencing Advertising Addressable Geofencing Services Channel Partner Marketing Services

    MARKETPLACE PRICING

    Accelerate Your Revenue


    Amazon SEO & Product Optimization Amazon Advertising Management Amazon Stores & Marketplace Launch Facebook Marketplace for Business Shopify Optimization Services Target Plus™ Marketplace Management Walmart Marketplace Advertising

    FAQs

    Explore Expert Articles


    What is an SEO company? How to find the best SEO company for your business What's included in SEO packages? What is digital marketing? What is SEO management? How does PPC bidding work? How and Where to Sell Online in 2021
  • Content & Analytics
  • CONTENT PRICING

    Engage Your Readers


    Website SEO Copywriting Content Marketing Services Personalized Web Content Infographics & Motion Graphics Web Video Production Services Voice Search Content Optimization Podcast Advertising Services

    SOCIAL PRICING

    Connect With Your Customers


    Social Media Management Services Online Review Management Services Social Media Design Social Advertising Services Enterprise Social Advertising Services Ecommerce Social Advertising Services Direct to Consumer (D2C) Social Media Advertising Services YouTube Advertising Services

    ANALYTICS PRICING

    Improve Site Experience


    MarketingCloudFX CRMROI Conversion Rate Optimization Website Call Tracking Custom SEO Reporting Salesforce Consulting Page Speed Optimization Lead Management Solutions

    FAQs

    Explore Expert Articles


    Advantages & Disdavantages of Social Media Twitter Advertising Cost Instagram Advertising Cost Facebook Advertising Cost Content Marketing for Small Businesses Best Online Advertising Strategies Creative Social Media Campaign Ideas
  • Creative & UX
  • DESIGN PRICING

    Dazzle Your Visitors


    UX Website Design UX Website Redesign User Experience Testing Landing Page Design ADA Compliance Services Rapid Web Design

    EMAIL PRICING

    Build Your List


    Email Marketing Management Services Email Marketing Design Lead Nurture Pricing Account Based Marketing Services

    DEVELOPMENT PRICING

    Control Your Process


    Ecommerce Development Shopping Feed Management Website Maintenance Content Management Systems Customer Data Platform Data and API Integration CRM Retargeting Services Voice Assistant Skills Development

    FAQs

    Website Help Guides


    My Website Doesn't Drive Leads My Website Traffic Is Going Down My Website Doesn't Convert My Website Isn't Making Money My Website Isn't Showing Up on Google My Website Is Not Secure
  • Who We Are
  • WHO WE ARE


    Careers (We Are Hiring!) About Us Company Values FXBuilds Community Impact STEMFX Program Our Culture Equality at WebFX WebFX History Our Office Knowledge Base Awards

    LEARN MORE


    Portfolio & Case Studies WebFX Reviews From Clients Blog Locations Marketing Guides Marketing Calculator Marketing Tools SEO Checker Report KeywordsFX Keyword Research Tool

    PRICING GUIDES


    How much should a website cost? How much does PPC cost? Email Marketing Pricing Social Media Pricing SEO Pricing Local SEO Pricing The Cost of Advertising Nationally
    Careers ★ We Are Hiring

    View Openings

  • Contact
Menu

Home > Blog > Social Media

Create Your Best Social Ad Campaigns [+5 Examples From 2019]

By Sam Selders on December 6, 2019
Sam is a Google Analytics certified Internet Marketing Analyst at WebFX. She specializes in content marketing, SEO, and video marketing and creation, and also dabbles in social media marketing as well as graphic design. Sam has researched and written on over 150 topics for WebFX in the past 3 years. In her free time, she loves photography, being outdoors, fishing, and going on road trips. Somehow, she always ends up writing at the end of the day, though!

When it comes to social ad campaigns, imaginative and innovative companies have a higher conversion rate and more impressive yearly revenue than their competitors. If you aren’t getting creative with your social media ad campaigns, you’re missing an opportunity to produce similar results.

But how can you keep up with some of the best social ad campaigns?

On this page, we’ll talk about a few of the best social ad campaigns out there, some social media campaign ideas for your business, and how to create a social media campaign strategy that works.

If you’d rather speak to a specialist first about your existing social media campaign strategy, or you know you’re ready to start a campaign with WebFX, feel free to give us a call at 888-601-5359!

5 examples of our favorite social media campaigns of 2019

Check out some of the best social media campaigns 2019 had to offer!

Moon Pie

Remember when everyone was enamored with the 50th anniversary of Apollo 11? Moon Pie didn’t waste any time capitalizing on the event.

They quickly started their #MoonPieToTheMoon2024 campaign, which garnered all sorts of attention.

The social media campaign strategy was centered around sending a Moon Pie treat to the moon with the 2024 blast off.

Why it was one of the best social ad campaigns: An already-well-known brand latched on to a happening that the whole world was following, Apollo 11, and managed to stay relevant by creating their own social media campaign strategy that will stick around until the year 2024.

You can do it too! Try this social media campaign idea: Be on the lookout for special anniversaries of events within your industry. We advise that you not capitalize on every anniversary, but you can absolutely create one of your best social ad campaigns by utilizing a special event.

Adobe and Pantone

With climate change dominating the news cycle more than ever before, Adobe and Pantone came together to create a new color that would spur action. The series of glow colors, dubbed “Glowing Blue,” “Glowing Yellow,” and “Glowing Purple,” speak to the oceans’ corals glowing to protect themselves from dying off.

The dual-brand social media campaign idea was made to encourage designers to use these bright colors in their art to raise awareness for the dying reefs.

Why it was one of the best social ad campaigns: Adobe and Pantone took a popular cause that many people are passionate about and capitalized on it. As a result, more users were aware of Pantone’s colors and Adobe and Pantone’s brands as a whole.

You can do it too! Try this social media campaign idea: Take a cause you and your brand are passionate about and create a social media ad campaign around it. Great connections form when you create a relatable bond with your customers through a shared passion.

Adidas

Adidas took to Snapchat to advertise their new shoe, the Falcon W, and it was a massive hit. Adidas reported that their sales potential was 100% when they partnered with Snapchat and that their shoes sold out in six hours.

Fashion 5 Ways, the Snapchat show where the shoes were sold, produced such amazing results, which surprised no one. Nike and Air Jordan partnered with Snapchat previously and saw great success with their campaigns as well.

Why it was one of the best social ad campaigns: Adidas paid attention to channels and campaigns that worked well for their industry in the past and jumped on the opportunity to do it themselves.

You can do it too! Try this social media campaign idea: Take the time to consider every social media platform before deciding where to place ads, or furthermore, where to try to reach your most qualified audience.

Airbnb

Airbnb is really stepping up their game when it comes to target audience. With their latest campaign, they decided to target beyond those who want to travel by targeting those who want to travel and love food.

Their campaign centers around providing customers with travel destinations that match them with local cooks around the world so that they can experience the smells, tastes, and recipes of their selected location.

Why it was one of the best social ad campaigns: People love food and adding lessons from an experienced local chef to a vacation is a dream for food lovers and chefs alike. Not only that, but it gives Airbnb an entirely new market to target— food lovers.

You can do it too! Try this social media campaign idea: Broaden your audience! This idea might sound easier said than done, and it is. If your brand isn’t well-developed already, adding another audience probably isn’t your best move. However, if your brand is well-established and you’re ready for a challenge, try brainstorming other target audiences that you could draw in by adding a second dimension to your business.

Dunkin’

What will Dunkin’ come up with next? The coffee mogul’s latest social media campaign in 2019 adds candles to their inventory in hopes of bringing their brand to homes across the U.S.

Adding candles to their online store may have been a smart move, but an even smarter move was their decision to partner with Homesick, a well-known candle brand.

Not only will Dunkin’ reap the sales that they make from their own ads and website, but they yield double the advertising power since Homesick also advertises the branded candles on their site.

Why it was one of the best social ad campaigns: Dunkin’ made a smart move by partnering with an already well-known brand. It’s no secret that Dunkin’ isn’t a candle shop, and taking on candle production on their own would have not only caused confusion but would also take time to build trust among customers.

Partnering with Homesick saves them the hassle of producing their own candles and double dips when it comes to advertising. Shoppers will trust their coffee-scented candles because they’re made by a real candle brand and not a coffee company.

You can do it too! Try this social media campaign idea: Try partnering with a local brand that does really well. Coffee and candles have seemingly nothing to do with eachother, but the cross-brand marketing will allow Homesick to increase sales while Dunkin’ also reaps some benefits.

Don’t be scared to contact a brand that you believe in for a potential partnership! It will benefit you both in the long run!

How to create your best social ad campaign yet

If you’re discouraged at the success of your previous social ad campaigns, we’ve got you covered.

It’s helpful in any situation to have a road map, so we’ll provide you with a social media campaign template that will help you create the best social ad campaign for your business.

1. Decide on your audience

You won’t have any progress with a social ad campaign if you don’t know who you’re targeting. It’s not as simple as selecting an age group.

You’ll want to create a marketing persona that outlines your ideal customer. Where do they live? What are their previous buying habits? What’s their gender?

Social media ad targeting offers a laundry list of options when it comes to ways that you can target your audience — and you should take advantage of them all.

For example, you can target by:

  • Age
  • Gender
  • Relationship status
  • Occupation
  • Education level
  • Ethnicity
  • Geographic location
  • And more

The more you take advantage of the many targeting options that social media ad platforms have to offer, the more successful you’ll be.

Why?

When you target people who have an interest in your products and services, they’ll be more likely to convert and become a loyal, long-lasting customer.

2. Don’t create a boring ad

This might sound harsh, but one of the biggest reasons that users overlook social ads is because they simply don’t catch their attention.

If you want to stand out, create bold ads — and most importantly, make them different.

For example, if users scrolling through their Facebook feed see another ad for a “gourmet cold brew coffee,” something about your ad must reel users in and set you apart from all the other cold brew ads.

Whether it’s your ad graphics, your tagline, or your call to action (CTA), it must capture the attention of every user if you want your ads to be worth your budget spend.

3. Consider your call to action (CTA)

Your CTA can make or break a sale. If your CTA is boring, like “click here,” users likely won’t feel as inclined to click as they would if the CTA said something like “I want mine now,” or “I’m ready to own this!”.

Your CTA must stand out so that users have no question about your ad goal which is to sell your product.

4. Craft your landing page with a careful hand

Your landing page is essentially the last step between a shopper merely looking at your product and a shopper making a purchase.

When it comes to our social media campaign template, your landing page is one of the most important elements and is crucial to making a sale.

If your landing page doesn’t have all the elements listed below, it’ll be much harder for you to make a sale.

  • Picture of the product
  • Materials used
  • Color options
  • Size options
  • Price
  • Shipping options
  • Description of the product
  • Conversion-friendly CTA

Without these elements, users won’t have all the info they need to confidently make a purchase, so it’s important to think, in detail, about your product and service landing pages.

Characteristics of the best social ad campaigns

So what do the best social ad campaigns have that make them successful?

Check out the list to learn more!

A goal

The best social ad campaigns have a goal in mind. Without a goal, you’ll care less about specific metrics that make or break the success of your ad. When you set concrete goals, you determine, with numbers, whether or not your campaign performs successfully and what you need to change.

A strategy

It won’t benefit your company to start running social ads with no strategy behind it. A great social ad strategy has the following:

  • A target audience
  • A budget
  • An ad schedule
  • A platform schedule
  • Analytics consideration

When you have a complete social ad strategy, you’ll be much more likely to have success in the long run.

A cause

Not to say that every ad must back some worldly-known cause, but every ad does have to have a unique, specific reason. Your ads will not perform successfully if you don’t believe in your product or establish a trajectory for where you want it to end up in the future.

Time for analyzing

Finally, the best social ad campaigns will have time for analytics. Without analytics, you won’t know the important metrics that make or break your campaign. It’s absolutely crucial that you take time to run and analyze A/B tests, check click numbers, interactions, and more if you want your ads to be successful.

Get a jump start on the best social ad campaigns for 2020

If you’re ready to jump headfirst into your social media campaign for 2020, WebFX can help. We’ve got a full team of social media specialists who know how to create an effective, custom social media campaign on your channels of choice to help you create the best social ad campaigns.

If you’d like to learn more about our custom social media campaign strategies, we’re here for you! Contact us online or give us a call at 888-601-5359!

WebFX Careers

Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

We’re Hiring! View 30+ job openings!
  • Work With Us
  • Social Media Marketing Agency
  • Social Media Marketing Services
  • Social Media Design
  • Social Media Advertising
  • Continue Reading
  • Social Media Resources
  • Social Media Blog
  • Facebook Ad Cost
  • Instagram Ad Cost

Get posts by email

Be the first to know when we publish a new blog post!

  1. Previous
  2. Next

Share this article
Subscribe to our newsletter

Join 150,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

How is your website's SEO?

Use our free tool to get your score calculated in under 60 seconds.

We've driven over 6,271,747 for clients. Discover how we can help your business grow

888-601-5359
1.6M Hours of Expertise
180+ Digital Marketing Masters On Staff
1,128 Websites Launched

Our Locations

  • HarrisburgPA
  • New YorkNY
  • TampaFL
  • BaltimoreMD
  • WashingtonDC
  • DallasTX
  • WebFX did everything they said they would do and did it on time! The whole process was very easy!
    Brennen Bawden Stapley Action Garage Door
View 400+ Client Testimonials
bg fb
awards logos

Services

  • Digital Marketing Services
  • SEO Services
  • PPC Services
  • Web Design Services
  • Social Media Services
  • Digital Advertising Services
  • Content Marketing Services

Knowledge Base

  • Internet Marketing
  • Content Marketing
  • Social Media
  • Web Design
  • SEO
  • PPC
  • Amazon

Company

  • SEO Agency
  • PPC Agency
  • Content Marketing Agency
  • Digital Marketing Agency
  • Internet Marketing Agency
  • Locations
  • Industries We Serve

Resources

  • About Us
  • Contact Us
  • SEO Checker
  • Tools
  • Marketing Guides
  • Careers

WebFX® 1995-2021 | Celebrating 25+ Years of Digital Marketing Excellence | Call Toll Free: 888.449.3239 | Privacy & Terms of Use | Sitemap