Grow Your Brand With Social Media Packages

A social media marketing strategy can benefit your company multiple ways, like by improving:

Customer satisfaction

Today, more than 65% of users rely on social media for customer service. If your business doesn’t prioritize social media, you risk the happiness of your clients, which can result in negative reviews. A social media marketing strategy, however, can help your company ensure customer satisfaction.

Brand awareness

In most strategies, social media doesn’t drive immediate revenue. It’s a useful tool for building brand awareness though, which can result in later purchases. What that means is your business can target and move top-of-the-funnel consumers to conversion.

Customer loyalty

More than 50% of American users that follow brands on social media are loyal to that brand. With social media marketing, your business can build the loyalty of past customers, which can result in additional purchases, word-of-mouth recommendations, and more.

As social media takes a leading role in shopper loyalty, satisfaction, and brand awareness, it’s becoming a critical component of business strategies. If you want to grow your company, whether by expanding your team or opening a new location, you need to look at social media marketing.

Investing in social media advertising can help your company in several ways, including the following:

Reach your target audience

The average person spends around 28% of their Internet time on social media, providing your business a prime opportunity for reaching your target audience. With ads, you can connect with users in the top, middle, and bottom of the buying funnel to generate immediate and future revenue.

Generate brand awareness

A social media ad campaign can also help your business build brand awareness. With a smart strategy, you can draw top-of-the-funnel users to your social media pages, motivating them to follow and interact with your company on social media, which can lead to a later conversion.

Promote a product or service

Depending on your business and industry, you can also benefit from promoting a product or service on social media. For example, an ecommerce store can use social media to highlight a seasonal sale to drive immediate revenue while a heating and cooling company can share a service discount.

When it comes to social media advertising, it offers several advantages. With an experienced strategist, as well as a competitive campaign, you can use social media ads to build brand awareness, reach your target audience, and generate buzz for your company’s products or services.

Companies invest in social media marketing packages for a few reasons, including:

• Accessing the professional expertise of social media specialists
• Managing the time and workload of in-house marketing staff
• Improving the performance of current social media marketing campaigns

While you can manage your social media marketing strategy in-house, businesses tend to drive better results when partnered with a dedicated social media agency, like WebFX. You get to access the expertise of our team, plus our advanced marketing resources and technology.

Keep in mind that investing in a social media package doesn’t stop your business from using your social media platforms. If you have content that you want to post, like a photo from an event, we encourage you to share this content with your followers.

When browsing social media marketing packages, look for plans that include the following:

• Customization options
• Personalized strategies
• Transparent reporting
• Routine consultations
• Account setup and optimization
• Upfront prices

Remember, you should also research the agency providing the social media package. You want to choose a reputable agency with experience in social media marketing. It’s also important to look at that agency’s pricing from multiple angles.

For example, Agency A charges $500 per month while Agency B costs $900 per month.

If you look at the history of each agency, though, you discover that Agency B comes with more than 10 years of experience. In comparison, Agency A only started a few years ago. They also have only a few reviews, which contrasts to the hundreds submitted for Agency B.

In this scenario, Agency B offers a safer, more reliable choice.

When it comes to your social media, that matters. You want a team and agency that you can trust to manage your social media accounts, as well as online presence. If they make a mistake, it’s a direct reflection of your company and your brand, so pick a trusted agency.

If you’re looking for the best social media marketing package for your company, it’s helpful to speak with an agency directly. They can discuss your goals and monthly budget with you to recommend a social media package that offers the most value.

As every business is unique, so is your social media marketing strategy. In most cases, however, larger companies tend to invest in a larger social media marketing package which may cover multiple networks. In comparison, a smaller business may focus on one to two platforms.

Get an idea of which social media package is best for your business by looking at what your company wants and needs from social media marketing. This proactive step can help your business find your social media management package, as well as agency, faster.

A social media marketing package can range from $180 to $2000 per month, depending on the agency.

This amount does not include any ad spend, which is what you pay to the social media network delivering your ads. For example, if you advertise on Facebook, you may have a monthly ad spend of $200 and a monthly package fee of $800. That’s a total cost of $1000 per month.

Keep in mind that not all social media marketing packages include advertising. Many, like those from WebFX, do. Incorporating ads into our social media packages allows our team to drive better results for our clients, as well as compete with evolving social media algorithms.

A social media advertising package offers a bundled service plan for advertising on social media. Generally, these packages come with a specific number or set of social media platforms. They also have a defined list of deliverables, like the number of ad campaigns and ads included with your package.

While a social media advertising package offers convenience, it’s worth choosing a plan that includes customization. With a customizable service, you can build a strategy and campaign that provides your business with the most value.

In most cases, companies invest in a social media advertising package for the following reasons:

• They don’t have the time, resources, or team members to manage a campaign in-house
• They don’t have the expertise or experience to develop and launch a campaign
• They don’t have a high-performing campaign and want to change that

For many businesses, a social media package offers convenience, as well as results. It provides your company with access to an experienced team, plus saves your organization valuable time. Even better, the right agency and package help your business achieve its social media advertising goals.

If you’re looking for the best social media packages, you want an agency that includes the following:

• Custom plans
• Advanced audience targeting
• Multiple campaigns and ads
• Transparent reports
• Regular check-ins
• Upfront plan pricing

It’s also helpful to look at more than your social media advertising package, but also the social media advertising agency. Your business will work with your agency on a regular basis, so you want a company that your team likes and considers a partner.

When researching agencies, look at the following factors:

• Experience
• Portfolio
• Talent
• Awards
• Reviews
• Technology

WebFX, for example, features more than 20 years of experience, plus a team of more than 500+ award-winning digital marketing specialists. We also have more than 1,100 client testimonials and one of the top marketing technologies for our clients.

All these benefits offer your business a direct advantage in the social media marketplace.

With the number of social media advertising packages available, it’s difficult for businesses to find one that seems like the best fit. That’s why it’s helpful to chat one-on-one with a strategist about your company’s unique needs.

Before you contact an agency, however, answer the following questions:

• Where is our audience active on social media?
• Which social media platforms do we want to use for advertising?
• What do we want to accomplish with social media advertising?
• How much do we want to spend on ads each month?
• How much do we want to spend on a social media advertising package?
• What do we want from an agency?

Meeting with your team to answer these questions can provide your business and your strategist with a better idea of what your company wants from social media advertising. It can also help your business answer some essential questions, like your monthly budget.

A social media advertising package can cost $180 to $2000 per month, depending on the plan and the agency. This amount does not include your monthly ad spend, which your company pays directly to the social media network.

It’s not uncommon for companies to fixate on the monthly price of social media advertising services. While cost is a crucial part of your ad strategy, it’s often made the deciding factor when choosing a social media advertising agency.

For the best results, consider more than the pricing of social media packages.

Look at the agency’s background, reviews, and service quality before making your decision, for example. While one agency may offer “low” rates, they may also provide cheap services, which wastes your company’s time and money. It also risks your reputation.

Choose the best social media package for your business by looking at more than pricing.