For home services companies, getting your brand name in front of potential customers is important. However, not everyone is going to be ready to commit when they first hear about your company.
Email marketing is a great way to nurture leads online and reach potential customers right in their inboxes. Then, when they’re ready to choose a home services provider, your company will be at the top of their list.
And ensuring you’re at the top of the list is important. Why? Email marketing generates 50% more leads for 33% less investment, so for every $1 you spend doing email marketing, you make about $44.25 in return! Email marketing has consistently proven to have one of the highest ROI’s, so don’t wait to get started! You can call 888-601-5359 or contact us online today to speak with one of our 500+ experts!
Still looking for more information about email marketing for your home service company? On this page, we’ll explain the benefits of email marketing for home services companies and provide some helpful tips for implementing an email marketing strategy.
Benefits of email marketing for home services companies
Your home services company may rely heavily on referrals from satisfied clients. But sometimes referrals aren’t enough to sustain your business growth goals.
When you use email marketing, you can communicate with your most qualified business prospects on a regular basis with minimal work.
You can encourage people to sign up for your emails when they visit your website, blog, or social media profiles. You can also collect emails at offline locations, like your physical storefront or any trade shows and events you attend.
Then, you can follow up with helpful content that aids potential customers in their search for information online.
Let’s take a look at some major benefits of email marketing for home services companies. With email marketing, your home services company can:
Attract potential customers
Email marketing reaches potential customers right in their inbox and encourages them to find out more about your business. Unlike cold calls, which often come across as pushy and intrusive, email marketing allows people to learn about your own company on their own terms.
Email marketing is a great way to encourage customers to take action. For example, you can encourage them to check out your website to receive a free quote, offer special promotions, and allow people to schedule consultations.
Increase website traffic
The information on your website can show potential clients that you’re the right home services company for their needs. You can encourage prospects to visit it and learn what sets you apart from your competitors by linking to specific pages in your newsletters.
Email is a great tool for driving traffic to your website and encouraging people to connect with your business. You can even direct people to targeted landing pages that correspond to the content of your emails.
Keep prospects in the loop
Another benefit of email marketing is that it keeps potential customers informed about your latest offerings and events.
Most of your customers won’t make a habit of regularly checking your site for special deals, promotions, and company happenings, but with email, you can let them know when there’s something new.
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Email marketing tips for home services companies
Here are some tips your home services company can use to improve your email marketing strategy.
1. Make it easy to subscribe
You can include opt-in forms on your website’s home page, as well as your blog and social media profiles. If you want people to sign up to receive your email updates, you have to make the process as easy as possible.
Though you may want to collect information like birthdays for special offers, don’t complicate the sign-up process with unnecessary form fields. Forms that are too long can scare people away and detract from your email marketing goals.
2. Let people know what to expect
Give people a clear picture of what they can expect from your emails. Will you send monthly or weekly tips? What kind of content can subscribers expect?
When you let people know what they can expect from your email updates, it will help them decide whether they want to sign-up to receive your emails. Post all the information they need right on the sign-up form, and let them choose whether your email updates are right for them.
3. Send a welcome email
When people subscribe to receive your updates, send them a friendly welcome email. This can establish rapport right off the bat and remind people that they signed up to receive your emails. You can also offer special promotions to new customers.
4. Provide helpful content
Nobody likes spam email. Make sure your email updates provide content that subscribers actually want to receive.
This will help to increase interest in your home services company and prevent people from unsubscribing when they find that your email updates don’t actually deliver the value you promised.
Think about your target audience and create content that resonates with them. You can anticipate their questions and create email content that aids in their search for information.
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WebFX has driven the following results for clients:
In client revenue
Leads for our clients
Client phone calls
Email marketing plans from WebFX
At WebFX, we’ll work with your home services company to develop email marketing campaigns that deliver value to your customers and keep you in the forefront of their minds.
When you choose WebFX for your email marketing partner, you can rest assured that we’ll deliver a consistent schedule, manage your subscribers, and interpret lead generation data to help you nurture and convert the most qualified leads.
We also offer an industry-leading customer relationship management (CRM) platform that helps you expertly build your subscriber count, segment your email list, and send automatic, personalized emails. Our CRM for home services, Nutshell, gives you and your team all the tools you need to drive more revenue with email.
Want to learn more about home service email marketing?
Ready to learn more about how email marketing can drive results for your home services company?
Contact WebFX today to connect with our globally-recognized email strategists. We can’t wait to hear from you!