Skip to main content ↓
Close-up of a metal chain link connected to an orange-latched carabiner with a blurred background.

9 Link Building Tools to Earn More High-Quality Links

You’ve finally done it. You’ve crafted the perfect piece of web content, optimized it for search engines, and published it on your company’s site. Now you can kick back and wait for it to drive traffic!

After a few weeks, you see it’s driving traffic, but not as much as you desire. Your content is already optimized for search engines, so what more can you do? Enter backlinks.

Backlinks are where third-party websites in your industry link to your site in their content. When reputable sites do this, it signals to Google that you’re reputable as well. Not only can people discover your content when they come across the backlinks themselves, but they also become more likely to find it in Google since the backlinks will boost your position in rankings.

So, how can you put backlinks into action? The best way is to get help from some top-notch link building tools. There are several of these available online, and we’ll look at nine of the best link building tools below.

Read on to learn more, and then partner with WebFX’s team of over 500 experts to get more help optimizing your backlinks. Call 888-601-5359 or contact us online to get started!

We foster and form long-term partnerships so that your business has long-term results.

Over 90%

of WebFX clients continue partnering with us into year 2 of their campaign.
Hear from Our Raving Fans

9 of the best link building tools

You can find a variety of SEO link building tools online and it can be hard to narrow it down.

Here we’ll look at nine of the best SEO link building tools for you to consider using.

1. Ahrefs

Starting cost: $99 per month One of the best link building tools available is Ahrefs. With the largest backlink index of any tool on this list, Ahrefs is a highly valuable resource throughout the entire link building process. One of the main features Ahrefs offers is the ability to quickly create reports on various aspects of link building.

You can generate reports on your competitors, your backlink opportunities, and the current optimization of your website. These reports show you exactly what to optimize.

2. SEMrush

Starting cost: $99.95 per month SEMrush is an excellent alternative to Ahrefs. It has many of the same features, serving as an all-in-one link building software that you can use at every step of the process. You can start by using SEMrush to check your backlinks and find link building opportunities.

Once you’ve found some, SEMrush can also help you reach out to websites to request backlinks. It’s worth noting that SEMrush isn’t only valuable for backlinks. It can also help you with other elements of search engine optimization (SEO) like keyword optimization, so you’re getting quite a bit for your money.

3. Moz Link Explorer

Starting cost: $99 per month Moz Link Explorer is another great link building tool. This software hones its focus to the earlier stages of the link building process. It’s one of several components included in Moz Pro.

When you plug a specific domain or URL into Link Explorer, it will provide you with a breakdown of all the backlinks it finds there. Included in that breakdown are things like domain authority and spam score that can clue you in on the quality of those backlinks. In addition to showing you where your high- and low-quality backlinks are, Moz can point out opportunities for further link building.

4. Citation Labs’ Link Prospector

Starting cost: $47 per month One of the best link building tools for finding backlink opportunities is Link Prospector from Citation Labs. Link Prospector can generate lists of relevant, reputable websites to which you can reach out. One of the primary benefits of Link Prospector is the fact that it refines its results.

When you put in a handful of keywords to describe the content on your website, it will hone its search to display only the most relevant link building opportunities, rather than displaying anything it finds.

5. BuzzStream

Starting cost: $24 per month BuzzStream is another fantastic SEO link building tool. Its main function involves finding contact information for sites you want to reach out to, though it can also help you find linking opportunities in the first place. You can start either by searching for websites to link to or by inputting a pre-compiled list of sites.

Once BuzzStream has a list of sites, it can help find and display the contact information needed to reach out to each of them. You can also contact them right in BuzzStream.

6. GroupHigh

Starting cost: $179 per month GroupHigh is a tool that allows you to find bloggers for your backlink outreach. It’s a niche link building tool because it focuses specifically on bloggers when looking for link opportunities. GroupHigh gives you access to an immense catalog of blogs, meaning you can find high-quality blogs for nearly any topic of your choosing.

When you find blogs you want to reach out to, you can also use GroupHigh’s built-in outreach platform to contact them.

7. Help A Reporter Out (HARO)

Starting cost: Free Help A Reporter Out (HARO) is similar in function to GroupHigh, but what GroupHigh does for blogs, HARO does for journalists. HARO is one of the best free link building tools where journalists can post requests for information on specialized topics, and experts can provide that information. You can use HARO to answer journalists’ queries for information related to your industry.

If they use you as a source, they’ll link to your website in their content, providing you with reputable backlinks. You can get HARO for free or pay to upgrade to a version with more extensive features for reaching journalists.

8. Google Alerts

Starting cost: Free Since Google is typically the search engine you’re optimizing your website for to start with, it makes sense that one of the best free link building tools on this list would come from Google. Google Alerts is a platform where you can receive updates on specific topics in Google search results. google alerts search box For example, you could create an alert for the name of your business, which would notify you when new search results about you appear in Google.

By paying attention to these results, you can find places where sites mention you without linking to you and request a backlink.

9. Link Detox

Starting cost: $271 per month Believe it or not, there is such a thing as a bad backlink. Certain sites allow people to purchase backlinks for SEO in an unethical attempt to boost rankings, and when Google detects that these sites are linking to you, it will penalize you in search results. The only way to address this issue is to disavow those backlinks, which is where you essentially tell Google to ignore them.

Disavowing, however, isn’t always the most straightforward process. Link Detox makes the process much easier, allowing you to quickly find those shady links and work through the disavowal process with minimal difficulty.

We foster and form long-term partnerships so that your business has long-term results.

Over 90%

of WebFX clients continue partnering with us into year 2 of their campaign.
Hear from Our Raving Fans

Get more link building help for SEO from WebFX

If you still need help optimizing your backlinks for SEO, WebFX is the agency for you.

We’ve been specializing in SEO for over 28 years, and we’re familiar with all the best link building tools for your business. When you partner with us, you’ll find that we know how to drive results. Not only will you have access to a team of over 500 SEO experts, but you’ll also receive a dedicated account representative to work closely with you throughout the optimization process.

To get started with us, just call us at 888-601-5359 or contact us online today to learn more about our SEO services!

Try our free Marketing Calculator

Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.

Plan Your Marketing Budget
Marketing Budget Calculator