25 Sales Pitch Deck Examples That Convince Prospects to Buy

A prospect has shortlisted you and requested a presentation about your business and products. Congratulations! The work doesn’t end here, though.

In fact, consider the next steps as the most crucial ones, as your sales presentation can make or break the deal. Make sure you prepare a compelling sales pitch deck that will convince your prospects that your business can help them address their pain points and that they don’t have to look further.

If you’re thinking about giving your sales deck a refresh in 2024 or looking for sales deck templates, this blog post can help you with your makeover by going through these topics:

• What is a sales pitch deck?
• What is the objective of a sales pitch deck?
• 25 sales pitch deck examples for inspo
• How to create a sales pitch deck
• Sales deck vs. pitch deck

Feel free to jump to any topic you need help with. You can also subscribe to our free newsletter, Revenue Weekly, to get the latest sales and marketing tips that help grow your business.

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What is a sales pitch deck?

A sales pitch deck is, in essence, a storytelling tool. Sales reps use it in their sales pitches to introduce their business and solutions to their prospects and to help them close the deal.

Sales decks are typically a series of slides created in Microsoft PowerPoint, Keynote, or Google Slides. Using infographics, videos, images, and text, sales pitch decks help sales reps deliver compelling and memorable storytelling that prospects can relate to.

What is the objective of a sales pitch deck?

The ultimate goal of a sales pitch deck is to enhance the experience of your prospects, so they’ll move a step closer to purchase. A sales pitch deck is also meant to help your prospects easily remember the following:

• Important statistics
• Key product features
• The value proposition of your product or service
• Success stories from other customers
• Pricing details

25 sales pitch deck examples for inspo

Looking for inspiration for a sales deck? Here are 25 sales pitch deck examples to draw inspiration from:

1. Uber

This sales pitch deck from Uber stands out because it does an excellent job of visualizing the information it’s trying to convey. In the slide shown below, for example, it provides a helpful (and visually appealing) map, as well as car graphics beneath that to demonstrate the numbers being shown.

2. Snapchat

Snapchat offers another example of simplicity in a sales pitch deck. The majority of the slides in this deck offer a few simple words of text, along with a graphic or two, atop a plain yellow background. This makes it very easy to digest without getting overwhelmed.

3. SpaceX

This SpaceX sales pitch deck presents plans for a new type of rocket. In the slide below, not only does it provide a concept image of the rocket in question, but it also links to a YouTube video that shows the 3D model from different angles and indicates how it works.

4. Doordash

With Doordash, it’s all about the taglines. This presentation begins and ends with a compelling and thought-provoking statement that indicates the value of the company. The opening tagline is “We enable every restaurant to deliver,” while the closing one is “FedEx of Local.”

5. Blue Apron

Blue Apron’s pitch deck is good for several reasons, but one of the biggest ones is that it takes the time to lay out its agenda at the beginning of the deck. This is particularly good to do if you plan on presenting your slide deck in person. Covering the agenda early on helps your audience know what to expect from the presentation.

6. Buffer

This sales deck from Buffer makes a point of showing exactly what it looks like in the tool. It offers screenshots of what users will see when they use Buffer. If you offer any kind of software, this is a great thing to emulate in your own slide decks.

7. The Honest Company

The Honest Company uses its slide deck to lay out some of the core values of the company. Based on the company’s name, it’s not surprising that their values are one of the main things they choose to promote. They also take advantage of their built-in celebrity endorsement by providing a quote from Jessica Alba, their founder.

8. Spectrum Magazine

Spectrum Magazine formats its sales pitch deck in the perfect way: Like a magazine. Several of the slides, including the one shown below, resemble a magazine spread. And nearly all of them include photographs, which makes sense given that photos are one of the magazine’s main offerings.

9. Eden Springs

The Eden Springs sales deck by Bright Carbon features on-brand images. It also presents important statistics in one slide, making these figures easy to remember.

10. Talking Talent

The Talking Talent sales deck by BrightCarbon features graphs and images that use the company’s branding colors. Its closing slide uses a flow chart that clearly outlines a prospect’s next steps when they sign up.

11. Siemens

BrightCarbon’s deck for Siemens uses animation throughout the deck. It starts with describing the pain point that their potential customers face. Using the same visuals, which are aligned with their branding, the sales deck also shows how their solutions can solve the problem.

12. TeleTracking

Want to deliver a solid one-liner for your prospects? Take inspiration from TeleTracking’s deck by SlideGenius, which introduces their solution with a one-line message.

13. Intel

Help your prospects trust you by showing social proof. Take a page from Intel’s deck, which dedicates a slide to show their awards to establish credibility and trustworthiness.

14. Gobie

Include in your sales pitch deck your customer’s pain point that you can address. Here’s an example from SlideGenius’s deck for Gobie. With a compelling statistic that presents the problem, the slide is an excellent introduction to Gobie’s solution.

15. Pocus

This sales pitch deck from Pocus lays out everything in easy-to-understand terms. It gives a glimpse at what the software interface looks like, and alongside that, it lists several of the main benefits that users get from using the tool.

16. 150birds

150birds uses a pitch deck that looks incredibly visually appealing, with bold graphics and a distinct color scheme. Additionally, this sales deck lays out the steps involved in getting started with the company, even providing screenshots of each step.

17. Zuora

Zuora’s sales pitch deck takes a unique approach. Rather than simply presenting statistics and case studies, it opts to tell a story. If you flip through all the slides, you’ll see Zuora lay out a narrative of how the industry has shifted and how they’ve responded to that shift.

18. Sastrify

Sastrify offers yet another visually pleasing sales deck, and it also includes some incredibly helpful information. Along with listing benefits of partnering with the company and showing pricing plans, Sastrify even includes an FAQ slide to address common concerns.

19. Accern

Accern aims for simplicity in its slide deck. As you can see, it looks very clean and minimalistic, using the company’s basic blue and white color scheme for all of the text and graphics. All of the information is presented in a straightforward and easily understandable way.

20. Oliva

Oliva provides workshops aimed at helping business teams address struggles they’re experiencing. Since those workshops involve working one-on-one with Oliva team members, it makes sense that Oliva’s sales pitch deck introduces some of its team members to come across as more personable.

21. Tealet

Tealet uses a heavily branded sales deck, using shades of brown and green throughout and harnessing plenty of custom graphics. If your business has the means to create custom graphics like Tealet’s, you might want to consider using them in your own deck as well.

22. Spendesk

Top-tier graphics are something we’ve already seen in several slide decks, but Spendesk gives yet another example of how to use them effectively. Spendesk’s graphics are clear, engaging, and great at communicating the information it’s trying to convey.

23. LeadCrunch

This sales pitch deck from LeadCrunch has a lot of the same elements as others on this page. However, one standout feature is that on one of the slides, it includes the company’s mission statement (or, as the slide calls it, the “guiding philosophy”). This helps lend a sense of purpose to the company’s presentation.

24. Producter

Producter’s sales deck concludes with the slide shown below, which offers users several call to action (CTA) options. They can visit the company’s user portal, hop on a call, or read more resources from the company. All of those things guide users to potential next steps, keeping them engaged.

25. Softr

Though it’s not the only slide deck on this list to do so, Softr’s deck is particularly noteworthy for the way it lays out its pricing plans. These plans are presented just as they would be on the company’s website, making it easy for users to see what each one offers.

How to create a sales pitch deck

Creating your sales pitch deck is not a one-and-done activity. Refine it and personalize it according to the prospect you’ll speak to.

Are they a small business? Customize it according to their pain points and budget. Showcase a suitable solution that’s appropriate for their company size.

You can create a deck structure with essential elements that you can edit according to your audience. This section will go through these topics to help you create a sales pitch deck that you can refine and customize:

• 6 essential elements of a sales pitch deck
• Best practices for creating a sales deck

Let’s go through each one!

6 essential elements of a sales pitch deck

A sales pitch is an interactive storytelling with a “hero’s journey” narrative. The hero is no less than your prospect who does business, faces a roadblock, finds a solution, tackles the roadblock, and emerges victorious.

Using this narrative, you need these six essential elements in your sales pitch deck:

1. Introduction

Start with describing your hero’s environment that leads to their pain points. Let’s say you’re in the business of software-as-a-service (SaaS) for automotive dealerships and service centers. You can begin by describing their work process using traditional methods.

Quickly mention how these methods have worked and helped your “hero” reach success.

2. Problem

Identify your customer’s pain points. This is the hero’s roadblock or the conflict in a storyline.

Using our example earlier, you can segue into how their business has grown and how traditional methods can no longer keep up with their growth and industry changes.

3. Solution

Introduce your offering — your product or service — to your prospect. Give a quick background about the following:

• Your offerings and how they can address your prospects’ pain points
• Your business and how it has helped your other customers

Refrain from discussing your offering’s every feature and value proposition. The hero of the story is your prospect, so weave your product into the storyline as if it’s your hero’s newfound weapon. Mention the product features that are most valuable to your prospect and how these features can help them overcome their pain points.

4. Promise

In this part of your sales pitch deck, paint a picture of your prospect reaping the benefits of using your product or service. Show them their happily ever after.

Using our example of a SaaS company, you can show a visual of your prospect enjoying a streamlined process, making customers happier, or generating more revenue.

5. Social proof

Show your prospects that your business has helped other companies achieve their goals. You can add logos of companies you’ve worked with.

Want to show a more compelling proof that you can help their business? Show a persuasive one-liner quote from a customer’s testimonial. You can also include a short video clip of a glowing testimonial by one of your satisfied customers.

6. Next steps

Wrap up your deck with a quick guide on the next steps that your prospects can take. If they’re interested in purchasing from you or signing up for your services, they’ll know exactly what to do and expect.

Best practices for creating a sales pitch deck

Now that you know how to structure your sales deck, here are the best practices you can emulate when crafting a sales deck that inspires prospects to purchase from you:

• Customize your sales deck according to the prospect you’re pitching to: Personalize your sales pitch deck based on the details you’ve gathered during the discovery process. Find out the top pain points that they want to address. What industry are they in? What solutions have they tried in the past?
• Research your prospect before creating your sales deck: In addition to the information from your discovery process, learn more about your prospects through search. You can also consult your colleagues, as these prospects might have reached out to your business in the past.
• Use branded visuals: The adage “a picture paints a thousand words” rings true for sales pitch decks, so ensure you include branded images or videos in your presentation.
• Highlight three benefits to focus on: It’s tempting to list all the benefits of your product or service on your deck, but it’s best to stick to only three that your prospect can easily remember. These benefits should be aligned with your prospect’s priorities.
• Use a sales deck template: Not sure where to start? Use free sales deck templates from Pitch or Canva. Do note that some features are for paid subscriptions only.

Sales deck vs. pitch deck

To avoid confusion, let’s discuss the differences between a sales and pitch deck.

Use a sales deck — also called a sales pitch deck — to convince prospects to purchase from your business. For business-to-business companies, a sales deck is meant to communicate with potential customers or customers who may be qualified for a cross-sell or upsell.

Do you want to speak with potential investors or other brands who might be interested in partnering with you for your product launch? Use a pitch deck to communicate why it makes sense for investors and companies to do business with you. Think of your pitch deck as a rehashed business plan for an external audience.

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A sales pitch deck can help you close more deals and grow your revenue. If you need help creating a compelling story in your sales pitch accompanied by a stunning sales deck, you can turn to WebFX.

With over 25+ years of experience in over 200+ industries, WebFX can help you craft a memorable sales pitch deck that turns prospects into customers.

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