7 Best Website Personalization Tools & Software in 2024

What are website personalization tools? Website personalization tools allow you to craft unique experiences for visitors by customizing content according to their preferences and behaviors.

Personalizing your website ensures users encounter tailored messages that resonate with their needs, elevating engagement, sales, and customer loyalty.

In this guide, we list the top seven website personalization tools and software that can help drive revenue for your business in 2024!

7 best website personalization tools for 2024

Here are the top seven website personalization tools recommended by the WebFX team. Find out why by exploring each tool’s key features below.

1. Mutiny
2. Duda
3. Insider
4. MoEngage
5. WebEngage
6. Clevertap
7. Personyze

1. Mutiny

4.7

Pricing

$500 per seat per month

Learn More

On Mutiny’s website

Why we picked it

First on our list of the best website personalization tools in 2024 is Mutiny. This tool allows you to customize web journeys, landing pages, and vertical-specific content. Growing business-to-business (B2B) companies use Mutiny to increase signups, inbound leads, and conversion rates.

Features

Mutiny enables you to personalize your website without the need for coding skills! Personalize your:

• Page content
• Banners
• Side popups
• 1:1 Landing pages
• Exit intent popups
• Surveys

This tool is also known for its easy point-and-click user interface that is powered by artificial intelligence (AI).

Customers choose Mutiny for its powerful personalization insights, easy-to-use page editor, A/B testing functionality, and reporting.

2. Duda

4.6

Pricing

$19-$149 per month

Learn More

On Duda’s website

Why we picked it

Activate personalizations like welcome popups, click-to-calls, special effects, and notification bars by setting up different triggers with Duda. Duda is an award-winning low-code no-code platform used by professionals and small business owners to unlock growth.

Features

Duda’s website personalization is based on a system of triggers and actions. Examples of triggers are:

• Time of day
• Location
• Visits

You can choose from ready-made rules or create your own to entice visitors to get in touch, click, make a purchase, and more. Duda is highly rated by users for its ease of use, customization options, and ability to integrate with other assets.

3. Insider

4.8

Pricing

Not provided

Learn More

On Insider’s website

Why we picked it

Insider is one of the easiest website personalization software to use. Industries like retail, apparel, and fashion use Insider to create individualized customer experiences.

Features

Features of Insider include customer profiles, A/B testing, and behavioral targeting. This tool also allows you to send out coupons and promotions to reward your customers. Use Insider to personalize:

• Landing pages
• Product recommendations
• Search experiences
• Coupons
• And more

Users commend Insider for its robust cross-channel engagement features, effectiveness in fostering customer loyalty, and supporting easy campaign creation.

4. MoEngage

4.5

Pricing

Free starter plan

Learn More

On MoEngage’s website

Why we picked it

MoEngage is an insights-led customer engagement platform that offers multiple layers of personalization, from banners to static content. Global brands trust MoEngage to engage customers and grow revenue.

Features

This website personalization tool features proprietary AI and ML algorithms that can predict your customers’ next steps. Use cases include:

• Personalized messaging, content, and website banners
• Region-based sales discounts and offers
• Recommended products and offers
• Content recommendations
• Customized layouts and call-to-actions

Users love MoEngage for its ability to make complex processes easy, its exceptional analytics section, and its proactive customer support team.

5. WebEngage

4.5

Pricing

Not provided

Learn More

On WebEngage’s website

Why we picked it

WebEngage is one of the best-in-class website personalization tools. It allows you to personalize on-page experiences and show contextual notifications that fit your customer’s profile. Global brands in industries like e-commerce, travel, and media use WebEngage to boost customer retention, click rates, and revenue.

Features

WebEngage features include granular segmentation, behavioral targeting, A/B testing, real-time personalization, and engagement analytics. With WebEngage, you can personalize user experience based on their:

• Location
• User behavior
• Demographics

Users recommend WebEngage for its ease of integration, hyper-personalization features, and built-in analytics for monitoring campaign progress.

6. Clevertap

4.6

Pricing

Starts at $75

Learn more

On CleverTap’s website

Why we picked it

CleverTap is an all-in-one engagement platform that allows you to deliver a 1:1 experience for your customers. This website personalization tool includes customized product recommendations to fuel purchases and unlock more value.

Features

Website personalization features include:

• Product recommendations
• Content recommendations
• Web pop-ups
• Layout, images, and text
• Offers
• And more

Clevertap comes with several capabilities like AI, customer data and analytics, experimentation, optimization, and campaign orchestration.

Users recommend CleverTap for its effectiveness in tailoring customer experiences while being easy to use, even for the basic user.

7. Personyze

4.8

Pricing

$250-$1450 per month

Learn more

On Personyze’s website

Why we picked it

Personyze is one of the most comprehensive AI-powered website personalization tools. It uses machine learning and behavioral targeting to deliver personalized experiences across different channels.

Features

Use Personyze’s WYSIWYG editor to personalize your:

• Text, images, buttons
• Banners
• Popups
• Product and content recommendations
• Contact forms
• And more

Personyze is compatible with websites of any platform and has the ability to seamlessly integrate with a variety of customer relationship management (CRM) platforms, third-party email solutions, and analytics tools.

Customers love Personyze for its unparalleled affordability among personalization software, robust options, and targeting choices.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See Our Approach

WebFX has driven the following results for clients:

$10 billion

in client revenue

24 million

leads for our clients

7.14 million

client phone calls

Methodology

These seven website personalization tools and software topped our list based on their personalization features, AI-powered capabilities, user-friendly interfaces, diverse industry usage, and customer ratings and reviews.

All seven tools, Mutiny, Intellimize, Insider, MoEngage, WebEngage, CleverTap, and Personyze provide robust features that enable users to customize various elements on their websites, such as content, banners, CTAs, and more, tailored to enhance user experiences.

Positive customer ratings on sites like G2 add to the overall evaluation of these tools.

How to choose website personalization tools for your business

There are plenty of website personalization tools and software in the market. Choosing the right one can be a challenging task. Start by following these steps:

1. Define your personalization goals

What are your business objectives for website personalization? List specific areas of your website that you want to personalize, such as banners, content, or product recommendations.

2. Review each tool’s personalization capabilities

Think about features you might need in the future as you scale your campaigns and if they are compatible with your platforms. These can include capabilities like dynamic content creation, segmentation, A/B testing, and behavioral targeting.

3. Consider ease of use

Opt for a tool that is user-friendly and matches the technical capacity of your team. For example, website personalization software like Intellimize features a WYSIWYG editor, making it easy to execute personalized content without coding knowledge.

4. Check integration possibilities

Will the personalization tool work with your current website platform, CRM, analytics tools, and other essential systems? Choose a tool that can integrate and maximize your current tech resources.

5. Investigate customer reviews and use cases

Ratings on platforms like G2, Capterra, or Trustpilot can help you learn from the experiences of other businesses that have used these tools. Reading customer use cases and website personalization examples can also be valuable in making an informed decision.

Bonus Tip! Take advantage of free trials offered by some of these website personalization tools or request a free demo to gain a deeper understanding of how they can work for your business.

Website personalization tools FAQs

Here are frequently asked questions about website personalization tools and why they are important.

What is website personalization?

Website personalization involves crafting a customized experience for individual visitors to your site. This tailored experience encompasses curated product suggestions and exclusive offers designed to enhance user engagement.

What is the best website personalization tool?

The best website personalization tools are those that fit your business objectives, technical knowledge, and budget.

Mutiny topped our list because it lets you launch personalized website experiences without coding skills. It starts at $500 per month with a variety of customization options, from banners to landing pages and surveys.

Why is website personalization important?

A website personalization strategy is advantageous for both customers and businesses alike. Customized journeys make it easier for customers to locate what they need, leading to increased engagement and improved conversion rates.

For businesses, the ripple effects include acquiring higher-quality leads, increased revenue, and a fortified sense of customer loyalty. To recap, the benefits of implementing website personalization are:

1. Increased engagement
2. Increased sales
3. Increased customer loyalty

Personalize your website with WebFX

Website personalization results in happier visitors and more revenue. Personalization tools and software can make it easy for businesses to reap these benefits.

Need more help with personalized web content? Get started with WebFX! Our team has hours of expertise and has generated more than $10 billion in revenue for our clients!

Contact us online or call us today at 888-601-5359 to speak with a strategist about our personalized web content services!