Pay-Per-Click

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Click Fraud Prevention: What is It and How Can You Manage It?

Pay-Per-Click

Pay-per-click (PPC) advertising is one of the best marketing strategies online because it’s a cost-effective way to reach qualified leads. Since you only pay for your ads when people click on them, you have more control over your budget. However, […]

PPC Bid Management: How to Set Your Google Bid Strategy

Pay-Per-Click

Did you know that about 80 percent of companies focus on creating a Google Ads strategy? If you haven’t started creating an optimized PPC campaign, you’re missing out on an opportunity to attract valuable leads and conversions for your business. […]

Read Blog Post ~ 10 minute read

PPC Analysis: 4 Tips for Conducting an Impactful PPC Analysis

Pay-Per-Click

https://youtu.be/h7B47-FhVnA?t=373 Did you know that 65 percent of all high-intent searches result in someone clicking on a pay-per-click (PPC) ad? PPC ads are a great way for you to drive more traffic and leads for your business. By conducting a […]

Read Blog Post ~ 8 minute read

Put Google to Work for Your Nonprofit with Google Ad Grants

Pay-Per-Click

Are the rumors really true? Google gives $10k a month in free advertising to eligible nonprofits just for asking? Yes, it’s true. But are there limitations? Yes. How can you get your hands on this money and make the most […]

Read Blog Post ~ 8 minute read
Review extensions tips and ideas
Pay-Per-Click

6 Adwords Review Extension Tips and Ideas

Ad extensions are a tool that almost any business can utilize in some way to make paid search ads look more attractive. Not too long ago, Google rolled out a new feature in the AdWords extensions toolbox. It was called […]

Read Blog Post ~ 8 minute read

Maximize Your AdWords Revenue by Using Labels

Pay-Per-Click

About this time last year, Google released an extremely valuable organizational feature in AdWords called labels. These helpful little tags can be attached at the campaign, ad group, keyword and ad copy levels. They add another layer of organization to […]

Read Blog Post ~ 4 minute read

Google Adwords: a Case Study on “Quality” Score

Pay-Per-Click

To make the most of your Adwords budget, Google and almost all industry resources suggest creating tightly focused ad groups so all keywords will strongly correspond to your ads and landing page. Makes sense. If keywords are used in ads […]

Read Blog Post ~ 4 minute read

Does Your Pay-Per-Click Manager Play ‘The Settlers of Catan’?

Pay-Per-Click

Have you ever played ‘The Settlers of Catan’? If you haven’t, you should. Though, it’s extremely addictive … don’t say you haven’t been warned. Anyway, my friends and I play it a lot more than I’m proud to admit; in […]

Read Blog Post ~ 14 minute read
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