Pay-Per-Click

In this video, Ashley from the Internet Marketing team has a list of five PPC tools to help you improve your business’s digital advertising strategy. Transcript: I’m assuming you’re here because you’re either just getting started with PPC and want […]

Update: Federated Learning of Cohorts (FLoC) has now been replaced by Google Topics. We’ve all seen the pop-ups. You visit a website, start scrolling, but immediately get hit with a bar asking you to accept cookies. This is the case […]

Pay-per-click (PPC) advertising is one of the best marketing strategies online because it’s a cost-effective way to reach qualified leads. Since you only pay for your ads when people click on them, you have more control over your budget. However, […]

Did you know that about 80 percent of companies focus on creating a Google Ads strategy? If you haven’t started creating an optimized PPC campaign, you’re missing out on an opportunity to attract valuable leads and conversions for your business. […]

https://youtu.be/h7B47-FhVnA?t=373 Did you know that 65 percent of all high-intent searches result in someone clicking on a pay-per-click (PPC) ad? PPC ads are a great way for you to drive more traffic and leads for your business. By conducting a […]

Are the rumors really true? Google gives $10k a month in free advertising to eligible nonprofits just for asking? Yes, it’s true. But are there limitations? Yes. How can you get your hands on this money and make the most […]

Ad extensions are a tool that almost any business can utilize in some way to make paid search ads look more attractive. Not too long ago, Google rolled out a new feature in the AdWords extensions toolbox. It was called […]

About this time last year, Google released an extremely valuable organizational feature in AdWords called labels. These helpful little tags can be attached at the campaign, ad group, keyword and ad copy levels. They add another layer of organization to […]

To make the most of your Adwords budget, Google and almost all industry resources suggest creating tightly focused ad groups so all keywords will strongly correspond to your ads and landing page. Makes sense. If keywords are used in ads […]

My, oh my has the search engine results page evolved over the past few years. Raise your hand if you miss the days of typing in a key phrase to be greeted with a crisp page that presented ten organized […]