8 Tips to Launch Your Short-Form Video Advertising Strategy

Short-form video advertising has become a trendy way for businesses to reach their target audience. With the rise of TikTok, Instagram Reels, and YouTube Shorts, short-videos are the way to go with your content.

And your advertising, too.

So what exactly is short-form video advertising, and what benefits can businesses expect from using it? 

Keep reading to get all the insider information you need about short-form video advertising!

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What is short-form video advertising?

Short-form video advertising is a form of marketing that uses short videos — lasting 60 seconds or less — as a method of targeting audiences. These videos are a fast-paced, bite-sized way to get your brand in front of customers and tell them important information about your brand, products, or services.

What are the benefits of short-form video advertising?

Short-form video ads let you get your point across with a short, punchy message without fear that someone will miss information. They’re also easy to share on social media and mobile devices, letting you reach your audience more effectively than ever before.

Though short-form video advertising offers many benefits, here are some of its most valuable characteristics:

1. Easy to consume: This form of advertising informs audiences about your products or services without needing a major time investment. People can watch your short video, get the gist of what you offer, and go from there.
2. Simple to produce: You don’t need a massive crew or fancy equipment to make a short video — just a camera and some creativity!
3. Highly shareable: Short-form videos tend to be more memorable and shareable on social media platforms, giving you more opportunities for organic outreach. You can easily share short-form videos with your audience, who can then share them with friends and family.
4. Higher engagement: Short videos are a top contender for the best source of leads and user interaction. Since these videos provide bite size pieces of information, people are more likely to engage with them because they’re short and to the point.

8 ways to begin mastering short-form video content

Short-form videos are the future of advertising. They’re easier to create, boast a lower production cost, and allow you to connect with your audience more intimately than ever before. 

But how do you use them to get those amazing results?

Video content is powerful for brands and advertisers, so if you want to create a short-form video advertising campaign, use these tips to ensure your videos reach their potential:

1. Use strong visuals and clear messaging

Video ads are a great way to show off your brand and connect with your customers, but they’re only as strong as the message they convey. If you want your audience to stay engaged and feel moved, use strong imagery and short, clear statements.

2. Choose a video ad format that will accomplish your goals

Whether you want people to sign up for your newsletter or download an ebook, make sure the call-to-action (CTA) is defined and easy to complete. Are you trying to get people to click through and visit your website, or working toward increasing brand awareness? 

The format you choose will impact how well your video ads accomplish their goal, so be sure to start with a clearly defined purpose.

3. Make videos compatible with multiple devices

Viewers can watch video ads on any device — whether a desktop computer, laptop, or smartphone —  making them highly versatile and accessible to anyone with an Internet connection. You’ll multiply your reach by formatting your videos to work across different devices.

That means opting for vertical videos, for example, to appeal to mobile users who scroll on smartphones.

4. Create videos that fit your platform

The average person’s attention span is now shorter than ever before, and they use various video advertising platforms differently. To keep people engaged with your video ads, you have to understand how your market consumes content on individual platforms. 

Do people prefer to watch funnier videos on TikTok or more informative videos through YouTube Shorts? Figuring this out will help you create short-video ads that appeal to users on each platform.

5. Write an attention-grabbing headline

When you create a video advertisement, it’s essential to give it an attention-grabbing headline that will catch the eye of potential viewers and entice them to watch. 

Headlines should speak to the wants and interests of your target audience, so keep their pain points, needs, and desires in mind to create a standout hook. Bonus points if you can squeeze some keywords in there, too! 

6. Tell a story about what makes you unique

For a brand to stand out from the crowd, the company must tell a story about what makes it and its products special. The key to getting results from short-form video ads is telling a compelling story relevant to the viewer, so be sure to convey how you provide a benefit or relatable solution.

7. Keep it simple and uncluttered

The point of a short-form video advertisement is to convey its message quickly, so the people who see it can immediately understand its content and take action if they so choose. An overcomplicated video ad with a clouded message is more likely to be skipped. 

8. Test and improve

Short-form video ads are a great way to connect with your audience, but some work better than others. With user testing, you can see which video marketing strategy works best for you, while improving along the way. 

Consider creating multiple versions of your short-form video ads, or try different creative angles and CTAs to see which ones resonate most with specific demographics. 

Take your short-form video advertising to the next level with WebFX

Launching short-form video ads can often seem daunting. You know how important it is to have a presence on social media, but producing and testing new content on top of other responsibilities is a lot to have on your plate.

We’ve got your back.

WebFX video marketing services are a fantastic way to get started with video advertising without sinking all your time and energy into the process. We offer customizable plans for every budget, so whether you’re just getting started or looking for an upgrade, we’ve got the perfect solution for you.

Our expert team is ready and eager to help you grow your business. Contact us online today or call us at 888-601-5359 to speak with a strategist!