A Blog Editorial Calendar Template That Will Save You Time

Do you find you’re struggling to stay consistent with your blogging?

If so, you’re not alone.

Many companies struggle with trying to keep up with the demands of blogging. From writing to editing to publishing, there are a lot of steps to keep track of in the blogging process.

We’ve got the perfect solution for you: A blog editorial calendar.

Having a blog editorial calendar can help you develop the consistency you need to grow an audience of loyal readers.

That’s why we’ve put together a free editorial blogging calendar you can use to help track all your blog posts, no matter where they’re at in the process, to keep things running smoothly.

Skip ahead to what you want to see:

• What is a blog editorial calendar?
• Our free blog editorial calendar
• Benefits of using an editorial calendar

Plus, we’ll address common questions about using an editorial calendar!

What is a blog editorial calendar?

A blog editorial calendar, also referred to as a content calendar, is a tool that helps you keep track of what you need to do to run your blog. Your calendar plans out what blog posts you’re creating, when they need to be published, and other important parts of your process. Essentially, your blog editorial calendar serves as a central hub to track the content you’re creating and the important information to know for that content.

While not every calendar will look exactly the same, starting with an editorial calendar template can help you organize your process and save time — and follow a blog best practice for SMBs, enterprises, and startups.

Free blog editorial calendar template

Need a simple, easy-to-use editorial calendar? Download our free template!

This template will help you:

• Record due dates and publishing dates
• Track who’s responsible for creating specific types of content
• Provide an overview of the topic you want covered
• Record the keywords your writers need to target
• Assign personas to target for each piece of content
• Note specific calls to action (CTAs) your writers should use

Benefits of using a blog editorial calendar

Using an editorial blogging calendar offers a lot of benefits to your business, including:

1. Improved communication

One of the biggest benefits of using an editorial content calendar is that it improves communication between you and your content creators. It’s easy for communications to get lost over IM or email, which creates a lot of frustration. An editorial calendar prevents that frustration.

Using a blogging calendar improves your communication because it allows you to have a central hub that everyone can access to know what’s going on with writing projects. You’ll have a record of who’s assigned what all in one document, so everyone is on the same page.

2. Documentation of content creation

As you create more content, having documentation is crucial. Not only does it help streamline communication about who’s working on what, but it serves as a record of what’s happening with your content creation.

Instead of fielding dozens of emails about content projects, you have documentation for each, like what keywords to target and who the target audience is. It saves you time from having to answer the same questions for different people because all the information is documented in one accessible place.

Not to mention, it makes it less stressful for your writers, too. They don’t have to continually ask you questions, like “when is this due?” or “what CTA should I use?” and anxiously await for you to respond in time. Instead, they have all the information for the project at their fingertips, allowing them to focus more on creating content than stressing about the details.

Additionally, you end up with a running record of the content you’ve created, so you have an idea of what already exists and what gaps you need to close.

3. Record of responsibility

An editorial calendar for blogging helps you keep a record of responsibility. Not only does it document who’s responsible for creating the content, but it also helps you know when the content should be turned in and when it should be published.

That way, if a due date comes around and the content isn’t ready to go, you can easily follow up with your writer to see what’s happening.

4. Improves consistency of content creation

When you create content for your business, it’s important to be consistent with it. Consistency helps set expectations for website visitors and creates a sense of comfort whenever they visit your content.

Using an editorial calendar template for blogging ensures that everyone gets the same information for their projects. Everyone knows what topic to cover, the details needed for the piece, and who to target with the content.

This consistent presentation of information allows your content team to spend more time and energy on creating top-tier content for your website.

Need help with your blog content?

If you’re finding that you and your team are still feeling overwhelmed with content creation even after creating a blog editorial calendar, consider outsourcing your content creation to the experts at WebFX.

We have a team of 100+ specialized content writers that have created content for dozens of industries. They can help take the load off your plate by creating blog content in your company’s voice that’s geared for ranking in search engines.

Contact us online or call us today at 888-601-5359 to speak with a strategist about our content marketing services!