President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William’s background in scientific computing and education from Shippensburg and MIT provided the foundation for MarketingCloudFX and other key research and development projects at WebFX.
Using color gradients as a type treatment is a very popular technique for creating captivating text in a web design. They’re used in many situations: for site logos, introductory text, visual elements, and more. But be cautious: the only thing that separates stylish and tacky is a few mistakes in your Photoshop settings.
If you’re looking for inspiration and great examples of gradient text treatments in web designs, here are a few to check out.