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Inbound Marketing Pricing: How Much Should You Pay in 2024?

How much does inbound marketing cost? Inbound marketing prices vary, though small-to-midsized businesses (SMBs) that use inbound marketing services will invest around $2500 to $12,000 per month. In comparison, SMBs managing their inbound marketing in-house will spend about $20,000 per month.

How much should my company invest into inbound marketing?

Great question!

Generally, businesses dedicate 7-10% of their overall revenue to marketing each year, which can include inbound and outbound marketing channels. If your company generates $2 million in annual revenue, for instance, you will likely set aside $140,000 to $200,000 for marketing that year.

A range of factors will influence how you use your marketing budget.

Many companies, for instance, recognize the effectiveness of inbound marketing channels, as well as digital marketing channels. Did you know, for example, that businesses using inbound marketing save almost $15 for every customer they acquire?

That’s why companies dedicate most of their marketing budget to inbound marketing.

Remember, most SMBs working with an inbound marketing agency invest $2500 to $12,000 per month — or $30,000 to $144,000 per year — while SMBs managing their inbound marketing strategy in-house spend $20,000 per month — or $240,000 per year — on inbound marketing.

For your business, facts like these can introduce even more questions about inbound marketing pricing, like should you partner with an agency or build an in-house team? That’s why this guide not only shares inbound marketing prices, but also explains and compares your inbound marketing options.

Keep reading to learn more about how much inbound marketing costs!

If you’re looking for custom inbound marketing pricing, WebFX can create a custom proposal for your business. With our impressive client recommendation score (it’s 488% higher than the industry average), you can trust our team to provide a thorough and transparent pricing proposal.

Contact us online or call us at 888-601-5359 to request your free, no-obligation proposal!

[Video] Our services

Searching for an inbound marketing agency that can deliver real results, like leads, sales, and revenue, and stellar customer service, plus transparent inbound marketing pricing? Talk to WebFX.

With custom strategies, hands-on account managers, and advanced artificial intelligence tech, we’ve helped our clients generate more than $6 billion in revenue and over 24 million leads in the past five years.

We’re ready to help your company do the same.



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One Size Does Not Fit All

Select a digital marketing service to view custom digital marketing prices for your campaign


Looking to earn more revenue from the web? Increase your ranking in search results, reach more customers, and increase your profits with SEO!


Searching for a cost-effective way to promote your business online? Use PPC to advertise your business to your target audience, and earn valuable leads and revenue.


Looking to use SEO and PPC, but working with an outdated website? Invest in a website redesign to maximize your conversions and build your trust with shoppers.

Get better results (and a better ROI) with inbound marketing services

Are you looking to improve the performance and return on investment (ROI) of inbound marketing?

With inbound marketing services from WebFX, your business can gain access to a complete marketing team that includes digital marketers, social media specialists, web developers, and more. Plus, you can get the results you want, as demonstrated by our impressive client retention rate of 91%.

Get your proposal by contacting us online or calling us at 888-601-5359 today!


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