Inbound Marketing Pricing: How Much Should You Pay in 2023?
How much does inbound marketing cost? Inbound marketing prices vary, though small-to-midsized businesses (SMBs) that use inbound marketing services will invest around $2500 to $12,000 per month. In comparison, SMBs managing their inbound marketing in-house will spend about $20,000 per month.
How much should my company invest into inbound marketing?
Generally, businesses dedicate 7-10% of their overall revenue to marketing each year, which can include inbound and outbound marketing channels. If your company generates $2 million in annual revenue, for instance, you will likely set aside $140,000 to $200,000 for marketing that year.
A range of factors will influence how you use your marketing budget.
Many companies, for instance, recognize the effectiveness of inbound marketing channels, as well as digital marketing channels. Did you know, for example, that businesses using inbound marketing save almost $15 for every customer they acquire?
That’s why companies dedicate most of their marketing budget to inbound marketing.
Remember, most SMBs working with an inbound marketing agency invest $2500 to $12,000 per month — or $30,000 to $144,000 per year — while SMBs managing their inbound marketing strategy in-house spend $20,000 per month — or $240,000 per year — on inbound marketing.
For your business, facts like these can introduce even more questions about inbound marketing pricing, like should you partner with an agency or build an in-house team? That’s why this guide not only shares inbound marketing prices, but also explains and compares your inbound marketing options.
Keep reading to learn more about how much inbound marketing costs!
If you’re looking for custom inbound marketing pricing, WebFX can create a custom proposal for your business. With our impressive client recommendation score (it’s 488% higher than the industry average), you can trust our team to provide a thorough and transparent pricing proposal.
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