Why Investing in PPC for Private Equity Firms is a Money-Making Move

PPC ads help your portfolio companies drive qualified leads that are ready to convert. Driving conversion-ready leads means more

With a team of 150+ Google Ads certified experts, we know what it takes to run advertising campaigns that help your portfolio companies drive qualified leads ready to convert.

Keep reading to learn why you’ll want to invest in PPC for private equity firms and learn how WebFX can help you use data-backed advertising methods to drive more revenue that leads to returns for your PE firm!

If you want to boost your returns from your portfolio companies, contact us online or call us today at 888-601-5359 to schedule your free consultation!

5 reasons to invest in PPC for private equity firms

If you’re still on the fence about investing in PPC for PE firms, check out these benefits you’ll reap from doing PPC for your portfolio companies.

On average, businesses earn $8 for every $1.60 spent on Google Ads.

• You’ll boost brand awareness: Since PPC ads appear at the top of search results, they help expose people to your portfolio companies’ brands, even if searchers don’t click on the ads. That means more people will discover your portfolio companies and keep them top-of-mind as they decide which company to choose.
• You’ll have control over your budget: While the amount you spend on private equity PPC impacts your ad performance, there is no set budget you have to spend to run ads. You can choose the budget that works best for each of your PE-backed companies.
• You only pay for qualified leads: It doesn’t cost anything for your ads to appear in search results — you only pay when people click on them. That means you’re paying for qualified leads who saw the ad for your portfolio company, took an interest, and clicked to learn more.
• You can track your performance: From the moment you launch ad campaigns for your PE-backed companies, you can track how they perform. You can see how many impressions, clicks, and conversions you get from these ads.
• You stay competitive: Each of your portfolio companies has stiff competition, so it’s important to give them every edge to stand out. Since PPC ads appear at the top of search results, your PE-backed companies can appear higher than some of their toughest organic competitors.

How WebFX can help with PPC for private equity firms

Think that private equity PPC is the right move for your portfolio companies? Consider partnering with a skilled PPC agency, like WebFX, to handle your PPC campaigns across your portfolio. 

Here’s what you get with our PPC services:

First-party data activation

First-party data is some of the most valuable data a company can own, which is why we leverage first-party data in your portfolio companies’ advertising campaigns. With access to RevenueCloudFX, our proprietary marketing software, you can collect and store your portfolio companies’ first-party data to use for advertising campaigns.

We help you leverage your collected data and use it to create campaigns that drive more revenue for your private equity firm. In fact, our clients have seen their PPC campaign ROI improve 25% on average when activating first-party data through RevenueCloudFX!

Ad creation and development

For your PE-backed companies to generate results with private equity PPC, you need compelling ads that drive clicks and conversions. At WebFX, we handle creating the ads for you.

From setting up your campaigns to writing ad copy, our team of PPC experts will craft click-worthy ads for your portfolio companies. Since we have an in-house team that can handle everything, you skip the hassle of slow turnaround times from freelancers and can start launching ads faster for quicker returns.

Landing page optimization

The first step to doing private equity PPC successfully is getting leads to click — the second step is keeping them engaged after they click. That’s why, as your PPC agency, we optimize your landing pages to drive conversions.

With the help of RevenueCloudFX’s landing page library, our clients have increased lead captures by 11%! 

In addition to template upgrades, we also have an in-house team of conversion rate optimization (CRO) specialists who will help you improve your landing pages to maximize conversions for your PE-backed companies.

Bid management

Say goodbye to wasted ad spend, and say hello to maximizing your budget. As a private equity firm, you know all about stretching your dollars to get the most value from your investments. That’s why we offer bid management for all our clients to ensure you’re spending every dollar wisely.

With bid management, we’ll help you optimize your bids to get more from your budget and boost your ROI. We also monitor for fraudulent activity, like click fraud, to help keep your budget intact.

Our bid management will ensure you spend every dollar wisely when advertising your PE-backed companies, so you can maximize returns.

Why choose WebFX to handle your private equity PPC

There are dozens of Internet marketing companies that offer PPC services, so what makes WebFX different from them? Here’s why you’ll want to entrust us to advertise your portfolio companies:

All your campaigns are created and run in-house

When you entrust us with your advertising, you’ll have an in-house team working on your campaigns. We don’t outsource marketing to other companies — we have a diverse team of skilled experts who can handle everything from ad copy creation to CRO.

You get a team that has experience with PE firms

If you’re investing in private equity PPC, you want to get your services from someone familiar with PE firms and portfolio companies. At WebFX, we have experience working with PE firms and know how to help their portfolio companies leverage advertising to drive more revenue.

You get access to client-exclusive marketing software

RevenueCloudFX is marketing software built to help companies maximize their ROI. With RevenueCloudFX, you can track every marketing dollar, centralize customer data, and monitor competitor marketing strategies to find opportunities to help your portfolio companies outperform their biggest competitors.

You get data-backed suggestions for improvement

We don’t make decisions based on hunches — we use data. Your dedicated account manager will provide you with monthly reporting that details the performance of your campaign. We’ll use the data from your results to make improvements and help you increase your ROI.

Meet WebFX: Your private equity PPC company

If you’re looking to drive more revenue from your portfolio companies, PPC for PE firms is the answer. With a custom advertising strategy in place, you’ll help your portfolio companies drive more qualified leads that turn into sales and revenue. 

As a marketing agency experienced with marketing portfolio companies, we can help you market your portcos more effectively and help you lower your investment risk.

Our team of experts has handled $120M in ad spend for our clients. With over 355,000 unique ads created, we know how to help private equity firms leverage advertising to drive better returns from their portfolios.

With our client-exclusive software, RevenueCloudFX, we can help you leverage your data to empower your advertising campaigns. We also provide monthly reporting on your results that we use to make data-backed decisions on how to improve your ad campaigns to get an even better ROI.

Ready to accelerate returns from your investments? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!

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