4 Fundamentals of Doing SEO for Private Equity Firms Successfully
Reducing the risk with your portfolio companies is at the forefront of your mind. With search engine optimization (SEO) for private equity firms, you can help increase traffic, conversions, and revenue for your PE-backed companies to get better returns from your investment.
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insights from 64,350+ hours of finance marketing experience
Search engines play a crucial role in any online user’s journey. They help people find relevant products, learn about important topics, and discover new companies. So, no matter what industry your portfolio companies are in, they can benefit from SEO.
With SEO for private equity firms, you can help your investment-backed companies earn more leads, improve your due diligence, and drive more revenue, which leads to increased returns for your PE firm.
On this page, we’ll tell you everything you need to know about private equity SEO, including:
- Why you should invest in private equity SEO
- Fundamentals of an effective private equity SEO strategy
- How WebFX can help with SEO for PE firms
Keep reading to learn more!
P.S. Did you know that WebFX has worked in 200+ industries? We know how to market businesses across different industries and help them earn more from their marketing. Contact us today to see how we can help you drive better returns from your portfolio companies!
Why you should invest in private equity SEO
Not sold on private equity SEO? Here are four reasons you’ll want to invest in this strategy for your portfolio companies:
- SEO generates valuable traffic to portfolio websites: Online growth starts with driving qualified traffic to your website. SEO helps put your portfolio websites before people searching for the products or services they offer.
- SEO delivers a better ROI than traditional marketing: SEO has a close rate of 15% compared to a 2% close rate for traditional marketing. Since SEO enables you to put your portfolio companies in front of people most interested in what they offer, your portfolio companies can drive more sales and revenue, which leads to better ROI.
- SEO continuously improves metrics: When an advertising campaign ends, that’s it — the ad doesn’t appear anymore. With SEO, though, your portcos’ pages can appear in search results for a long time. This longevity means continuous qualified traffic coming to your portfolio websites.
- SEO drives revenue: When you add companies to your portfolio, you want them to succeed financially. With SEO, you put your portfolio companies in front of more qualified leads looking for what your portfolio companies offer. That means more customers for them and more revenue for you.
4 fundamentals of an effective private equity SEO strategy
So, what does it take to see success with private equity SEO? There are four fundamentals of a successful private equity SEO strategy:
- Relevant keyword targeting
- Solid technical website optimization
- Informative content
- Positive user experience
Let’s dive into more detail about these fundamentals!
1. Relevant keyword targeting
A critical component of SEO for PE firms is keyword targeting. When someone searches for information, products, or services, they use keywords to find what they need. For your PE-backed companies to drive qualified traffic, you need to target the right keywords.
Conducting keyword research will help you find relevant terms for any industry your investment companies are in. Choosing the right keywords will help increase revenue-driving traffic to your portfolio companies’ websites.
So, for example, if one of your portfolio companies was a clean energy company, that website could target keywords like “alternative energy company” or “HVACR energy solutions.”
2. Solid technical website optimization
Good private equity SEO starts with a solid foundation. That means you must ensure the backend of every portfolio website is optimized for search engines, also known as technical SEO. Technical SEO helps ensure that search engines can crawl and index pages on websites so that they rank in search results.
Good technical SEO involves:
- Creating a robots.txt file to help tell web crawlers which pages to crawl
- Building an XML sitemap to direct crawlers to your portfolio companies’ most important pages
- Securing your website with a Secure Sockets Layer (SSL) certificate
- Creating SEO-friendly URLs that provide context for crawlers and humans
3. Informative content
At the heart of SEO for PE firms is informative content. Each of your investment companies has knowledge and expertise in specific industries — and people want to know that information. With content creation, you can help your PE-backed companies share that information with their audiences.
Content is valuable to SEO because it:
- Drives qualified traffic to your portfolio websites
- Builds trust with audiences
- Increases engagement and time spent on your portfolio websites
- Moves leads toward conversion
From blog posts to infographics, your portfolio websites should have content to help drive qualified traffic that turns into leads and revenue, which ultimately leads to better returns for your PE firm.
4. Positive user experience
SEO is a great strategy for reducing risk with investments because it drives qualified traffic that turns into revenue. But if your portfolio websites provide a poor user experience, you won’t see the returns you’re hoping for from your investments.
A positive user experience leads to increased dwell time and conversions, which ultimately leads to success for your PE-backed companies.
Some tasks that help build a positive experience include:
- Having fast-loading websites that provide information quickly to visitors
- Implementing an easy-to-use navigation that makes finding information painless
- Providing easy-to-read pages that use small paragraphs of text and supporting visuals to promote readability
- Calls to action (CTAs) that give direct instructions on what will happen next
How WebFX can help with SEO for PE firms
Navigating SEO for private equity firms can be an overwhelming task, especially when you have an extensive portfolio. At WebFX, we know how to help PE firms market their portfolio companies — we have experience helping PE firms see success with various digital marketing strategies, from due diligence to SEO.
So, what makes WebFX different from other companies when it comes to SEO for private equity firms?
- Customized SEO plans: Whether you have 5 or 15 PE-backed companies, each one will get a customized strategy fit for their market, sector, and business needs. That means each company will have the best opportunity to drive revenue within its market.
- Scaling services: With a team of over 500 digital marketing experts, we have the resources to scale your marketing. Added another company? We can take it on. Need more SEO help for another? We’ve got you covered.
- Access to revenue-driving tech: Our client-exclusive software, RevenueCloudFX, was built to help companies get more revenue from their marketing. RevenueCloudFX helps companies optimize their campaigns around what drives the most revenue, which means better returns for your business.
- Data-backed decision-making: We don’t operate on hunches — we provide you with concrete numbers. Our team uses data from your PE-backed companies’ campaigns to help make smarter marketing decisions that lead to more revenue for them and more returns for you.
Your newest investment: Private equity SEO services from WebFX
Reducing the risk of your investments starts with marketing those companies to interested prospects, so you can earn better returns. And what better strategy to start with than SEO?
With SEO for PE firms, you can help your PE-backed companies increase traffic, drive more relevant leads, and boost revenue. If you’re looking for a partner that can help you achieve those goals, WebFX is it.
We’ve already helped our 1,450+ clients drive $10 billion in revenue, and we can help your PE-backed companies do the same.
Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!
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