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Orthopedics has a wide demographic of patients, from athletes to older adults with bone and muscle issues. While those with issues actively seek out your practice, others may need a push. That’s where lead generation comes in.

Generating leads is a vital part of growing your business. You must have as many leads as possible to increase your patient population. But what is lead generation, and how can you optimize it?

Continue reading to find the answers to these questions and learn more about lead generation. If you want even more digital marketing tips, you can subscribe to Revenue Weekly, our newsletter from marketing experts with over 28 years of experience. 

What is lead generation for orthopedics?

A lead is any individual interested in your orthopedic services but has yet to become a patient. Leads are the start of growing your practice because they have the most potential to convert. They’ve already done the research and engaged with your website, so the last step is for them to complete their decision to be a client. 

Lead generation involves using digital marketing strategies to gather leads and convert them into customers. Like any company, lead generation is vital for helping orthopedics obtain new patients and increase your brand awareness. The goal is to turn people into leads to become patients at your practice. 

5 strategies for orthopedic lead generation

To implement lead generation for your orthopedics practice, you should know what marketing strategies you can use to make your efforts the most effective. Whether your approach focuses on one technique or combines many, you can make the most of lead generation.

Below are several ways you can execute digital marketing techniques to acquire leads.

1. Search engine optimization

One of the first steps an individual takes to research a new company or topic is visiting a search engine. You can begin your lead generation process with search engine optimization (SEO). SEO focuses on improving your website’s ranking on search engine results pages (SERPs) to obtain more traffic.

When your website is high on the SERPs, you have more opportunities for generating leads. People focus on the websites and articles on the first page, so if you can get your website and content in the top results, you are more likely to see more traffic.

To start boosting your business in search results, you can:

  • Research and optimize keywords in your content.
  • Create unique content to attract new leads.
  • Craft title tags between 40 and 60 characters.
  • Include keywords in meta descriptions.

2. Pay-per-click (PPC) advertising

You can also use pay-per-click (PPC) advertising as part of your lead generation plan for orthopedics. PPC allows you to launch advertising campaigns on various search engines, putting your links at the top of search results. The ads are the first section shown on SERPs, helping put your business ahead of competitors on the page.

Showcasing your orthopedic practice on a SERP helps generate leads because people are more prone to click on the first few results.

3. Content marketing

Content marketing involves creating and publishing informative content about your industry and business. Publishing educational content helps establish you as a leader in your field and gain readers’ trust.

You can use SEO strategies while creating content to further influence lead generation and boost traffic to your website. A company blog is an excellent way to publish articles and show your industry knowledge. You can write about various topics, such as:

  • Your services.
  • Industry trends.
  • Tips for orthopedic patients.

People who read your articles and become familiar with your practice are more likely to turn into leads who convert into patients. If you use keywords and add backlinks to other resources on your site, you can also keep people on your website for longer.

4. Social media marketing

Optimizing your social media is a significant way to increase leads. With Internet users averaging 147 minutes a day using social media, businesses need to market on the platforms. Many people now learn about new companies while surfing social media apps.

About 45% of people look more into a product or service after seeing a post about it. You will have more opportunities to generate leads by advertising your services and engaging with users on social media. You can target and reach new leads while making posts relevant to your orthopedics business. 

The content you make can vary depending on the platforms you use. From Instagram and TikTok to Twitter and Facebook, you can create engaging videos, photos, and posts that will help you gain impressions, followers, and leads.

5. Email marketing

You can use emails to your advantage while generating leads. People interested in your orthopedic services may be more inclined to learn about your business’s credibility or industry topics. You could offer an email subscription to your company blog as a way to attract leads.

If you know which leads are interested in certain topics, you could segment the emails so the leads receive more personalized emails with articles they would like. You could also use the subscription method for sending email reminders to schedule orthopedic appointments.

The emails you send could aid in converting leads into patients.

Meet WebFX:

Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

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Grow your orthopedic business’s lead generation with WebFX

When you’re ready to kickstart your lead generation for orthopedics, WebFX is here to help. We have over 28 years of experience and over 500 marketing experts, so businesses trust our agency for their digital marketing services

We ensure you receive the best plans for your lead generation campaigns. When you work with us, we’ll implement the strategies above to help you generate leads that turn into conversions.

Get started today by filling out our online contact form or calling us at 888-601-5359!

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