50+ Construction Marketing Statistics for 2025
Looking for the latest insights into the construction industry? We’ve got a list of construction marketing statistics, general industry statistics, and more, to give you an overview of this industry!
-
insights from 185,000+ hours of construction marketing experience
With more than 3.9 million construction companies in the U.S., it’s more important than ever to invest in marketing strategies that help you stand out from competitors. From promoting your services to recruiting new talent, implementing a custom digital marketing strategy is the perfect way to grow your construction firm and earn more contracts.
Not quite sure that digital marketing can grow your business? We’ve got the ultimate list of construction marketing statistics in 2025 just for you!
We’ll cover a range of construction marketing stats and general construction industry statistics to help you gain a better insight into all things construction. Keep reading to learn more!
Pro tip: To stay ahead of your competitors, you must stay up to date with all things digital marketing. Get expert digital marketing advice from our award-winning marketing pros for free by signing up for our newsletter, Revenue Weekly!
Marketing statistics for construction
Explore our list of construction marketing statistics below:
1. There are 1.7 million online searches for independent contractors each month. (Source)
2. There are 9500 construction company profiles on LinkedIn. (Source)
3. $2.56 is the average search ad cost-per-click (CPC) for the construction industry. (Source)
4. $2 for every $1 spent is how much businesses can earn from PPC. (Source)
5. $0.54 is the average display ad CPC for the construction industry. (Source)
6. 96% of people learn about local businesses, like construction companies, online. (Source)
7. 79% of marketers use content marketing to generate high-quality leads. (Source)
8. 63% of construction companies use strategies like social media and digital advertising to connect with young applicants. (Source)
9. 62% of customers will ignore a business without a web presence. (Source)
10. 56% of marketers say blogging is an effective tactic. (Source)
11. 55% of construction CEOs say the main barrier to creating business value with artificial intelligence (AI) is identifying the right use cases. (Source)
12. Content marketing generates 54% more leads than traditional marketing. (Source)
18. On average, companies allocate 10% of their marketing budget to content creation. (Source)
19. 9% is the average display ad conversion rate for the construction industry. (Source)
20. 5% is the average display ad CTR for the construction industry. (Source)
21. 3% is the average search ad click-through rate (CTR) for the construction industry. (Source)
22. Four out of five projects at high-trust construction companies are for repeat clients, increasing revenue by 2% to 7%. (Source)
General construction industry stats
Check out this list of general construction industry statistics that provide insight into this sector:
Construction stats on industry spending and revenue
Check out these list of construction statistics around spending and revenue within the industry:
23. Global construction work will grow over $4.2 trillion in the next 15 years. (Source)
24. The U.S. construction sector is valued at $2 trillion. (Source)
25. Total construction spending in the U.S. was nearly $2 million by August 2023. (Source)
26. The construction industry needs to build 13,000 buildings each day until 2050 to accommodate an expected population of 7 billion people living in cities. (Source)
27. 66% of people feel optimistic about the direction of the construction market. (Source)
28. 54% of construction leaders are embracing the benefits of environmental, social, and governance (ESG) principles and are pursuing adopting these principles. (Source)
Construction stats on employment and workforce
Want to better understand who’s working in the construction industry? Check out these construction industry stats about employment:
29. There are over 9.4 million production workers in the construction industry in the U.S. (Source)
30. There are over 8.2 million construction employees in the U.S. (Source)
31. There are over 850,000 construction laborers in the U.S. (Source)
32. There are over 266,000 construction managers in the U.S. (Source)
33. Construction managers earn an average of $54 per hour. (Source)
34. Electricians working at a construction site earn an average of $32 per hour. (Source)
35. Construction equipment operators earn an average of $31 per hour. (Source)
36. Construction carpenters earn an average of $29 per hour. (Source)
37. Construction laborers earn an average of $24 per hour. (Source)
38. 89% of construction workers are men. (Source)
39. 53% of construction workers are white. (Source)
40. 43% of companies are embracing robotics process automation in the construction industry. (Source)
41. 40% of companies are embracing artificial intelligence (AI) in the construction industry. (Source)
42. 41% of the construction workforce will retire by 2031. (Source)
43. 28% of construction workers are Latino. (Source)
44. 19% of construction workers have a Bachelor’s. (Source)
45. 11% of construction workers are Black. (Source)
46. 11% of construction workers are women. (Source)
Construction stats on the challenges and future of the industry
The construction sector isn’t immune to challenges that will affect the future of the industry. Here’s our list of construction stats that provide insight into the future:
47. The global construction industry is projected to grow to $1.53 trillion by 2028. (Source)
48. 87% of construction owners say projects are under greater scrutiny now than before. (Source)
49. 85% of construction firms report having open positions they’re trying to fill –– 88% are having trouble filling some of those positions. (Source)
50. 84% of homeowners say living in a green home is important to them, and 64% would pay more to live in a green community –– this leads to a trend in more green housing construction. (Source)
51. 69% of owners say poor contractor performance is the single biggest reason for project underperformance. (Source)
52. 68% of construction companies report that applicants lack the skills to work in construction, hence the difficulty in filling positions. (Source)
53. 66% of people feel optimistic about the future of the construction market. (Source)
54. 65% of construction companies report their projects were delayed because of supply chain issues. (Source)
55. 61% of construction firms have had projects delayed because of labor shortages. (Source)
56. 50% of construction firms report that people have cancelled, postponed, or scaled back projects because of the increased costs. (Source)
57. 43% of construction firms are using robotics process automation to help with construction projects. (Source)
58. 41% of construction firms believe AI and robotics will improve the quality of construction jobs, make workers safer, and increase productivity. (Source)
59. 23% of firms are taking steps to improve job site performance through offsite prefabrication, BIM, and lean construction techniques. (Source)
Our digital marketing campaigns impact the metrics that improve your bottom line.
See Our Approach
$10 billion
24 million
7.14 million
Inspired by these construction marketing statistics of 2025?
Ready to launch your revenue-driving digital marketing campaign after reading those impressive construction marketing stats? WebFX can help!
WebFX is a full-service digital marketing agency ready to help you implement a variety of strategies to help you drive revenue, from SEO to social media to content marketing and much more.
Our award-winning team has already helped clients drive over $10 billion in revenue with our top-tier digital marketing services. Is your construction company next?
Contact us online or chat with us by calling 888-601-5359 to launch your personalized digital marketing strategy today!
We Drive Results for Construction Companies
- 24 million leads generated for clients
- Renowned for our communication and transparency
Solving key challenges for construction companies
Our website isn’t ranking in the search results for construction services
When businesses need construction services, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your construction services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right businesses in your service area.
