Top 5 Lead Generation Strategies for Flooring Companies
Boost your flooring company’s leads with effective online strategies like Pay-per-click (PPC) advertising, Search engine optimization (SEO), and Email marketing, along with others. Get expert help from WebFX.
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insights from 185,000+ hours of professional services marketing experience
When you own a flooring company, you’re constantly looking for high-value leads. You want new customers for your business, but strategic lead generation for flooring companies is no small feat.
By building your online presence, you can reach new leads and grow your business. There are many opportunities available to advertise, so it can be difficult to know which strategies are best for your business.
On this page, we’ll take a look at three online strategies to increase flooring leads for your flooring company:
- Pay-per-click (PPC) advertising
- Search engine optimization (SEO)
- Email marketing
- Social media marketing
- Online reviews and testimonials
If you need help figuring out the best lead generation strategies for your business, call us today at 888-601-5359 to speak with a specialist, or keep reading this beginner-friendly guide!
1. Pay-per-click (PPC) advertising
If you’ve ever conducted a Google search, you’ve probably seen pay-per-click (PPC) advertisements at the top of the results. These are paid advertisements that appear above the organic listings.
Keywords trigger PPC advertisements. When a user types in a search with particular keywords, the advertisements appear at the top of the search results.
PPC has a lot to offer your business. If you’re looking for a great way to bring in new flooring leads, PPC is for you. Check out these noteworthy benefits of PPC:
You’ll get more qualified leads
PPC visitors are 50% more likely to make a purchase than organic visitors. People who click on your advertisements are more interested in converting and using your services.
It’s budget-friendly.
If you’re investing your time and money into PPC, you want to see if it’s working to increase your flooring leads. PPC enables you to monitor your campaigns as soon as you launch your ads. And if you don’t like the results, you can alter your advertisements and keyword selection anytime.
PPC allows you to change your campaigns as needed, which is a great way to determine what works best for your advertising plan.
If you’re looking to reach more qualified leads, PPC is a great way to do it. With PPC, you can attract more qualified leads who are more likely to convert.
2. Search engine optimization (SEO)
Search engine optimization (SEO) is a great lead-generation strategy to use in conjunction with PPC. SEO focuses on boosting your website’s ranking to the top of the search results. Since 75% of people don’t look past the first page of results, it’s important that your website ranks on the first page.
When you want to rank for a keyword, it is good practice to use that keyword on your pages. You should use them in title tags, meta descriptions, headings, and your content. The keywords on your page will tell Google what your page is about when it crawls through it.
3. Email marketing
Email marketing is a great way to attract and nurture new leads — it’s budget-friendly and has the ability to bring you a return on investment (ROI) of 4400%!
The best way to obtain emails is through your website. If people are already on your site, there’s a good chance they’re interested in your business. They may not be ready to convert but want to hear from your company.
By including an email signup bar on your website, you can entice people to sign up to receive emails from your business. It should be a simple process that enables users to put in their email and click a button to sign up. You don’t want to make it difficult to sign up because it will deter people from doing so.
People who subscribe to your emails are already interested in your business. By utilizing email marketing, you can help turn these subscribers into flooring leads.
4. Social media marketing
Use social media platforms like Instagram, Pinterest, and Facebook to showcase your work and increase your flooring leads. Post high-quality content, images, and videos of completed projects and flooring solutions.
Engage with your audience by responding to comments and running polls. You can also host a Q&A session about your flooring options. With continuous engagement, you can build up trust with your audience and potential clients.
5. Online reviews and testimonials
Encourage satisfied customers to leave positive reviews on platforms such as Google, Yelp, and other review sites. Research which ones your customers respond best to. Display customer testimonials on your website in prominent positions.
Testimonials provide social proof and can influence potential clients’ decision-making process. The reviews will also enhance your online reputation and attract new customers.
Let WebFX help you install a new lead generation plan
Just like a new floor can change the face of a room, a new lead generation plan can change the face of your business. By investing in lead generation for flooring companies, you can bring in more valuable leads.
At WebFX, we are committed to helping you create the best possible lead generation strategy for your business. We’re a full-service digital marketing agency that’s dedicated to your company’s success.
We take the time to get to know your business so we can create a strategy that drives the right flooring leads for your company. What works for one business doesn’t always work for another. Your business is unique, so we personalize your plan to fit your needs.
Our team of 500+ experts brings years of expertise to your campaigns. We have years of experience helping businesses succeed. To date, we’ve driven over $10 billion in sales and over 24 million leads for our clients.
Learn more about lead generation for your flooring business
If you want to start creating your personalized lead generation plan, contact us online or give us a call today at 888-601-5359 to speak with a strategist!
We look forward to working with you!
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