Standing out from the competition can be challenging for flooring companies, especially when starting out and needing to get in those flooring leads. Focusing on your unique selling propositions and then getting that out to your customers is a good starting point. Find out how to find flooring customers with this article on generating lead and market ideas for your flooring companies.
insights from 185,000+ hours of professional services marketing experience
When you own a flooring company, you’re constantly looking for high-value flooring leads. You want new customers for your business, but strategic lead generation for flooring companies is no small feat.
Let’s jump straight in and get you those flooring leads for your business!
If you need help figuring out the best lead generation strategies for your business, call us today at 888-601-5359 to speak with a specialist, or keep reading this beginner-friendly guide!
How to get flooring leads and boost sales
On this page, we’ll take a look at 8 online strategies on how to get flooring leads for your flooring company:
Your initial reaction might be to target homeowners directly. Another effective way to boost your business is to expand and unlock new streams of potential clients with businesses that work with your clients. You will be able to cultivate flooring leads by creating relationships with professionals and organizations that frequently work with homeowners, property owners, and tenants. A few ways how to get flooring leads include:
Partnering with interior designs
Connecting with real estate agents
Collaborating with Homeowner Associations (HOAs)
Engaging with property management firms
Consider creating a benefit for these businesses and associations by referring you. One idea is to create an incentive-based referral program or do a co-branding campaign with them.
2. Pay-per-click (PPC) advertising
If you’ve ever conducted a Google search, you’ve probably seen pay-per-click (PPC) advertisements at the top of the results. These are paid advertisements that appear above the organic listings.
Keywords trigger PPC advertisements. When a user types in a search with particular keywords, the advertisements appear at the top of the search results.
PPC has a lot to offer your business. If you’re looking for a great way to bring in new flooring leads, PPC is for you. Check out these noteworthy benefits of PPC:
You’ll get more qualified leads
PPC visitors are 50% more likely to make a purchase than organic visitors. People who click on your advertisements are more interested in converting and using your services.
It’s budget-friendly.
If you’re investing your time and money into PPC, you want to see if it’s working to increase your flooring leads. PPC enables you to monitor your campaigns as soon as you launch your ads. And if you don’t like the results, you can alter your advertisements and keyword selection anytime.
PPC allows you to change your campaigns as needed, which is a great way to determine what works best for your advertising plan.
If you’re looking to reach more qualified leads, PPC is a great way to do it. With PPC, you can attract more qualified leads who are more likely to convert.
3. Search engine optimization (SEO)
Another way how to find flooring customers is to use SEO. SEO is a great lead-generation strategy to use in conjunction with PPC. SEO focuses on boosting your website’s ranking to the top of the search results. Since 75% of people don’t look past the first page of results, it’s important that your website ranks on the first page.
Expert insights from
Jordan DurasSenior Internet Marketing Consultant
Local target SEO and PPC is crucial for success in this industry. For SEO, this involves developing geo-targeted service pages, while for PPC, it means structuring campaigns by location.
The key is to customize messaging and targeting strategies to resonate with the specific needs and preferences of each local audience. For example, the type of flooring that appeals to homeowners in a high-income area might differ from what’s popular in a more budget-conscious region. A hyper-local strategy that addresses these nuances will generally outperform a more generalized approach.
Use on-page, off-page, and backlinking tactics to improve your website optimization. You also want to ensure that your users are experiencing your website in the best way possible. Make sure the customer’s journey and experience are flawless. Another area to look is the mobile-friendliness of your website’s design.
A great way to increase your flooring lead generation is to contact interior decorators and other businesses that target the same audience as you and ask for backlinks from their websites to yours.
Figuring out how to get flooring leads doesn’t have to be complicated. Simply set up goal tracking in Google Analytics to measure leads from contact forms, phone calls, and email inquiries. You can use software to see what keywords you are using, resulting in the highest conversion, while keeping in mind the SEO cost associated with these efforts.
4. Local SEO
Want to know how to get flooring leads without spending your marketing budget? Start by optimizing your local SEO. Then, create a Google My Business Profile listing.
Google My Business listings appear prominently in local search results and Google Maps, making them ideal for visibility to your clients. You can also increase your marketing for flooring leads by optimizing your website for local keywords, such as your town and neighborhood names. Specifically, include areas and regions where your target audience lives. Use the keywords in your meta titles, descriptions, and headers, for example:
Hardwood flooring installations in [City]
Best Flooring contractor near me
What’s the best flooring for [city’s] climate?
You can also use local terms as local keywords in your paid advertising campaigns, as they are more affordable.
5. Content strategy
Using that keyword on your pages is good practice when you want to rank for a keyword. You should use them in title tags, meta descriptions, headings, and content. The keywords on your page will tell Google what your page is about when it crawls through it.
Create a blog with targeted topics to boost the keywords even further. You can look at queries on the internet about flooring companies or your customers’ questions. Google your keywords to find even more blog ideas by checking out the People Also Ask section.
Expand your content into other formats, such as downloadable guides, case studies, or white papers. These are often linked to by other sites on the Internet and can be a great floor lead generator. Request users’ email addresses before they can download the material.
The best way to obtain emails is through your website. If people are already on your site, there’s a good chance they’re interested in your business. They may not be ready to convert but want to hear from your company.
By including an email signup bar on your website, you can entice people to sign up to receive emails from your business. It should be a simple process that enables users to put in their email and click a button to sign up. You don’t want to make it difficult to sign up because it will deter people from doing so.
People who subscribe to your emails are already interested in your business. By utilizing email marketing, you can help turn these subscribers into flooring leads.
7. Social media marketing
Use social media platforms like Instagram, Pinterest, and Facebook to showcase your work and increase your flooring leads. Post high-quality content, images, and videos of completed projects and flooring solutions.
Engage with your audience by responding to comments and running polls. You can also host a Q&A session about your flooring options. With continuous engagement, you can build up trust with your audience and potential clients.
8. Online reviews and testimonials
Encourage satisfied customers to leave positive reviews on platforms such as Google, Yelp, and other review sites. Research which ones your customers respond best to. Display customer testimonials on your website in prominent positions.
Testimonials provide social proof and can influence potential clients’ decision-making process. The reviews will also enhance your online reputation and attract new customers.
Lead nurturing techniques for flooring contractors
Generating leads is just the first step in growing your business. The next challenge is turning those leads into paying customers. That’s where lead nurturing comes in. By simply building trust and providing value, you can guide potential customers through their decision-making process and increase your chances of closing the sale.
No one likes to feel like just another number in a flooring marketing campaign. Personalization makes your leads feel valued and understood. Address leads by their name in emails and messages and recommend flooring options based on their preferences, such as hardwood, vinyl, or carpet. You can segment your leads based on where they are in the buying journey and tailor your communication accordingly. Need extra help? Bring in an AI-enhanced generative marketing tool to help you with your personalization.
Lead Nurturing Technique
What it Does
How to Implement
Personalized communication
Builds trust by addressing specific customer needs and preferences
Use a CRM system to segment leads and tailor messages based on their interests.
Email marketing
Keeps leads engaged and informed throughout their buying journey.
Create an automated email series with tips, promotions, and follow-ups after inquiries.
Educational content
Positions your business as an expert while addressing common customer questions.
Publish blogs, guides, or videos about flooring types, maintenance tips, and installation processes.
Free consultations
Provides value and builds trust by offering personalized recommendations
Schedule in-home or virtual consultations to assess customers’ needs and provide estimates or suggestions.
Follow-ups
Ensures no lead is forgotten and keeps the conversation active
Send a follow-up email or call within 24–48 hours of an inquiry or consultation to address questions or concerns.
Exclusive offers
Creates urgency and motivates leads to take action.
Provides time-sensitive discounts, referral bonuses, or seasonal promotions to encourage quicker decisions.
Offer free consultation or assessments to your flooring customers. Ask them to schedule in-home visits to measure spaces and discuss flooring options, or you can offer virtual consultations for busy customers. Give them further value with a free cost estimate or product comparisons to make the decision easier. Further, improve your customers’ experience with chatbots on your websites so that there is round-the-clock assistance for your clients with inquiries.
Learn more about lead generation for your flooring business
We take the time to get to know your business so we can create a strategy that drives the right flooring leads for your company. What works for one business doesn’t always work for another. Your business is unique, so we personalize your plan to fit your needs.
If you want to start creating your personalized lead generation plan, contact us online or give us a call today at 888-601-5359 to speak with a strategist!
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Local target SEO and PPC is crucial for success in this industry. For SEO, this involves developing geo-targeted service pages, while for PPC, it means structuring campaigns by location.
The key is to customize messaging and targeting strategies to resonate with the specific needs and preferences of each local audience. For example, the type of flooring that appeals to homeowners in a high-income area might differ from what’s popular in a more budget-conscious region. A hyper-local strategy that addresses these nuances will generally outperform a more generalized approach.