Skip to main content ↓

If you’re in the home service industry, it can be hard to set yourself apart from competitors.

Many consumers don’t understand the intricacies of services like roofing, carpentry, plumbing, and other home service business. It’s up to you as the professional to show potential customers why they should choose your services over someone else’s.

This is where web design comes in. Let’s take a look at what high quality web design can do for your home service company, and why it’s a necessity for any business hoping to thrive in the home service industry. You can also call 888-601-5359 or contact us online at any point to speak with one of our web design experts!

What is web design?

It’s always good to start with the basics.

Web design refers to the look and functionality of your company’s website. When approaching web design, you want to ask yourself certain questions like:

  1. Does the structure of my website make sense?
  2. Is my website easy to navigate?
  3. Does the aesthetic of my website align with the vision of my company?
  4. Does my website look outdated or “stale”?

First impressions matter in the online world, and the quality of your web design can be the difference between acquiring a new customer and seeing a potential customer go straight to one of your competitors.

Hear What It’s Like to Work With WebFX!

Five gold stars

“We were looking for a forward-thinking but down to earth SEO company to partner with. Not only were we looking to build a long term business relationship but we needed them to understand our needs as a small company. And WebFX met all of that criteria. Our experience has been unparalleled; from the sales team who made the drive to our office to meet us in person to our Internet Marketer who has been an absolute joy to work with. They are completely transparent about their services and they take the time to explain everything which not only sets them apart from every other SEO company we have worked with but we also feel like we’re taking something away from our interactions with the staff at WebFX. We are exited to see where this year will take us knowing that we have such a great support system with their company.”

Home Contractor

Redesign vs clean slate

Many businesses looking into professional web design services have to decide between funding a website redesign or building a brand-new website from scratch.

There are pros and cons to each, and it’s important to pick the best fit for your company moving forward.

Website redesign

Redesigning your website is a very valid option for many businesses. If you have a website that was put together within the past few years, a simple website, or a website that’s already performing relatively well, then a redesign might be the right choice for you.

Website redesigns tend to be cheaper than brand-new websites are, and they’re more of a “safe bet.” Professional web designers are able to identify which elements are performing well and which are not, and they’re able to improve or replace features as needed.

Brand-new website

On the other hand, you can opt for a brand-new website. There’s no standard price tag here, and your price point will depend largely on how complex you want the site to be.

This is a good option for businesses that don’t yet have an active website, and for businesses that have websites which are extremely outdated.

Designing your website

Whether you’re opting for a redesign or a brand-new site, it’s important to know what you want.

Professional web designers will have most of the basics covered, and they’ll work with you to determine what specific features and functionality your site should have.

You should also have a general idea of how you want your site to look and feel. It should match your established branding and cater to your target demographic.

If you’re not sure where to start, it’s always a good idea to check out your closest competitors. At the very least, your site should offer the same level of quality – although as far as we’re concerned, it’s best to aim even higher.

Finding a web designer

You have a few different options when it comes to finding a web designer to partner with, but you want to make sure you’ve found a good fit for your vision and for your company.

The most common options you have are:

The freelance web designer

This is usually a one-man operation. Pricing will typically be lower, with more room for bargaining.

The quality of freelance work can be variable, as there’s no barrier to entry for setting up shop as a “professional freelancer.” You’ll want to do your homework, and thoroughly check the freelancer’s portfolio and references.

The web design agency

This is an agency that specializes in web design. Your point of contact will likely be a project manager, and you’ll have a small team working on your website.

An agency like this will cost you more than a freelancer, but usually yields faster and higher quality results. You might even be able to find a web design agency specializing in websites made for your industry.

The full-service agency

This is a slightly larger agency that offers web design along with a number of other digital marketing services.

These agencies usually have dedicated web design teams, and will produce websites just as quickly and of the same quality as a web design agency.

The great part about a full-service agency is that you have the option of easily and immediately fleshing out a marketing strategy for your website. While a good-looking website is definitely a key part of establishing yourself online, it’s only one piece of the overall puzzle.

For example, no one will be able to find your website unless you have proper SEOPPC, and social media strategies also in place.

Speak with a strategist

Improve your website today

WebFX is a full-service digital marketing agency that has years of experience crafting custom websites and redesigns for clients within the home services industry.

Our expert team of web designers works with businesses across the country, and would love to help you and your company build the perfect website. You can check out our portfolio here for a look at some of our work.

Contact us today for more information or a free quote!

Get my free evaluation

We Drive Results for Home Service Companies

  • 24 million leads generated for clients
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Solving key challenges for home services companies

Our website isn’t ranking in the search results

When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

Website icon.

We’re struggling to grow our technician team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.

Marketing icon with flame.

We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.

Branch icon of a storefront.

We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

Target icon with archery arrow hitting target.