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SEO for Plumbers: Services & Tips for Success

As a full-service agency, WebFX provides turn-key solutions for digital advertising — including SEO. Drive more revenue for your business with SEO for plumbing companies. Learn more about our plans and pricing!

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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Our parents and grandparents turned to the phone book whenever they needed professional home repair help, but these days we turn to Google. When an emergency arises, we type in our location and our need to find the best option.

This is called online search, and it has become the most common way to find what we’re looking for.

Search engine optimization, or SEO, is a way to make those searches beneficial for your plumbing company. By employing proven plumber SEO strategies, an agency like WebFX can help your company rise to the top of those searches, providing you with the highest ROI and most customers possible.

If you’re looking to earn more business, SEO services from WebFX can help.

With our custom strategies, experienced team, and advanced marketing tech, we can help your plumbing company earn more leads and revenue online. Keep reading to learn more about the value of plumbing SEO. Or, contact us online or call us at 888-601-5359 to find out more about our SEO services!

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Tips for a better plumbing SEO strategy

Target the right keywords

Target the right keywords

“Keywords” are the words or phrases that people use in their searches. If they are looking for a plumber, and they live in Denver, they might type in “plumber in Denver” or “Denver plumber.” It’s important that you use these keyword combinations on your website, so you can appear in the search results when someone does a search for these terms.

Think about what words someone might use to search for your business based on the services you offer and your location. You can even use tools like Keyword ToolKeywordsFX, and SEMrush to discover they keywords people search when looking for your business online and incorporate those words into your website copy.

An SEO company can also research the best keywords to target and naturally insert those words into already existing content on your site.

It’s always important to focus on natural, quality writing when you’re inserting keywords. No one will trust a website that sounds like it was written by robots with awkward keywords. Instead of using phrases like “find a good plumber Denver,” insert words such as “in” that will help your copy flow naturally.

Optimize for local plumber SEO

Optimize for local plumber SEO

There are many ways people can find information about your plumbing company on the Internet, and those places are not just on your website.

The best place to start is with a free business listing on Google, which allows you to fill in your business’s name, address, phone number, hours, and even upload a photo. This will be one of the first results to show up in a Google search, so put time and effort into making your profile look professional.

Also fill out your listing on This is a popular site for looking up services such as plumbing.

Online review sites such as Yelp are also popular, where people can review your business.

Positive reviews can be a great way to bring in new business. Encourage satisfied customers to log on to Yelp and leave comments about your plumbing business. You might also add your listing to Foursquare and Swarm, so customers can “check in,” or say they have visited your business.

Another great way to optimize your site for local search is to include locations throughout your copy. When you mention your plumbing services, include the local towns you service. Google will pick up on your location and start to list you phrases such as “Denver plumber.”

Include social media in your plumber SEO strategy

Include social media in your plumber SEO strategy

Social media is a key part of any SEO efforts for plumber companies. Active social media accounts signal to Google that your business is responsive and thriving. That boosts your rankings in search results.

You should have, at the very least, Facebook, Twitter, and Instagram accounts. Share things with your fans and followers that can help them with their plumbing and pipe problems. You could include a link to your company’s blog post on winter weather care for pipes or a notice about an upcoming open house.

In addition to using these sites to improve your plumbing SEO, you can also increase incoming business from social media. You’ll find you get requests and questions from followers that help build a personal connection that is valuable to any small business.

Create great content

Create great content

Part of optimizing your plumbing company’s website is creating content that other sites will want to link to—a key part of building your online profile. This SEO tactic requires creating new content regularly. Google favors sites with regularly updated content and links from other websites. Content creation strategies typically include:

  1. Starting a blog on your website
  2. Adding regular podcasts
  3. Posting photos tagged optimally for search
  4. Making new pages that discuss your services in-depth

If a potential customer finds a helpful piece of content you published online, they will be more likely to want to find out more about your plumbing business.

Inside our 93% satisfaction rate

Read our case studies for more a more in-depth look at our results.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Earn a 20% greater ROI with plumbing marketing experts

Get more than a marketing expert, get a marketing expert in plumbing. With WebFX, you’ll receive a dedicated team that specializes in plumbing marketing, helping your business increase its marketing ROI by 20% or more.

  1. Residential Plumbing Services
  2. Commercial Plumbing Services
  3. Emergency Plumbing Services
  4. Drain Cleaning and Repair
  5. Water Heater Installation and Repair

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal

Solving key challenges for plumbing companies

Our website isn’t ranking in the search results for plumbing services

When people or businesses need plumbing services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

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We’re struggling to grow our team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly employees, our recruitment marketing services have you covered.

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We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your plumbing services.

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We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

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Hear from our clients

Drive more conversions

WebFX has helped make our website the most important and profitable lead source for Maryland Sunrooms.

670%increase in paid ad conversions

Drive more web traffic

They take the time to understand each company’s unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

Increased qualified web traffic


Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create an SEO plan that works towards your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.


  • AI-powered strategy recommendations
  • Competitor site, strategy, & lead gen monitoring
  • Data-backed optimization ideas
  • Engaging copy written by industry experts
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking
  • Marketing and sales data unification
  • MarketingCloudFX access
  • On-page, off-page, and technical SEO
  • Phone, lead, and revenue tracking

We develop customized strategies for every business we partner with, but the deliverables in our pricing table give you a glimpse at the depth of service our SEO for plumbing companies provides. Optimizing for organic search encompasses a range of SEO techniques, and our SEO marketing agency leverages each one to help your business to grow and thrive among your competitors. Find the perfect plan for your business today!

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