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When companies think of driving new leads and building their business opportunities, they think about marketing. However, a key part of generating leads is to have an effective website.

When someone is looking for a well drilling company, they come to your website, see what you have to offer, and assess your past results. Your job is making sure they get the information they need and stick around.

WebFX knows how to keep people on your website longer. We’re here to share our tips on improving web design for your well drilling company. Read to learn more, and contact us online to see what web design will look like for your company!

Why do you need web design?

A well-maintained site turns your visitors into converting customers. Your company website is often one of the first impressions a potential customer has of you, and 38% of users will stop engaging if a website is unattractive. Their opinion of you could solidify in seconds, so you need to do everything you can to ensure it’s a good one.

Effective website design can mean something different to everyone, but in general, it will mean your site:

Is easy to read or navigate through

Has an appealing color scheme

Contains updated information

Is consistent among various pages

Ensuring your website has these qualities is crucial to appearing professional to customers and inspiring them to partner with you for your well drilling services.

Staples of web design

Web design is where you can infuse your unique brand identity into the page.

Your homepage, for example, must give visitors enough excitement and information about your services to keep them scrolling and navigating through your site. Your well drilling company might accomplish this goal by showing off your most impressive before and after photos and introducing a unique call to action (CTA) that encourages visitors to learn more.

Some examples of the most important elements of quality web design include the following:

1. Page speed

Even if you create an impressive website full of substantial, well-presented information, its effect will be diminished if your page doesn’t load fast enough to keep a user’s attention.

Page speed is the first factor you need to optimize for your website. In fact, 83% of visitors will expect your site to load in less than three seconds. If it doesn’t, they’re likely to press that back button and try another search result.

You can check out Google’s PageSpeed Insights for an idea of how fast your pages load. From there, you can devise a plan to improve it, such as investing in page speed services.

2. Responsive design

The need for responsive design shows us that caring about mobile is a must. Today, mobile users make up most searchers, and if the websites they visit aren’t designed to work on their phones, they’ll leave and find one that is.

Responsive design optimized for mobile and tablet users shows your audience you care about their experience on your site. It’s a small thing that builds respect for your business and ensures every user can have a positive experience.

3. Visual elements

Pictures, infographics, and videos are the preferred communication methods online. They help break up big chunks of text to make them more digestible and give readers a break before they dive into more content:


Adding a few visual elements can be fun and helpful, but beware of falling into the trap of including too many. Putting more than one image or video on users’ screens at a time can cause information overload, overwhelming your viewers.

So, be purposeful in the visual choices you make. Choose options that expand on or enhance your text content, such as explaining how your well drilling process works and pairing it with a video showing your team in action. This layout will keep your readers engaged and add a sense of cohesion to your page.

4. SEO copywriting

When people visit your website, they’re looking for information. They may want to learn about the services you offer, your history in their community, or related topics like well water quality.

Search engine optimization, or SEO, is how you ensure people are coming to you when they search for topics related to your industry. It involves adding useful content to your website that matches what online users search for.

SEO lets people find you more efficiently, and once you have them, they’re more likely to stay. Throw a solid call to action at the end of your copy, and they can navigate through your entire site before deciding that your company is the best fit for their needs.

5. Readability and simplicity

Every part of your web design should be catered to one crucial aspect — readability. If site visitors can’t read the information you’re giving them, they can’t inquire about your services! As you build out new pages on your website, consider these features for maximum readability:

Contrast: The color of your text should stand out from your site’s background color. Dark colors are more readable on light backgrounds and vice versa. Once you’ve decided on a color scheme, try to read through your content yourself — if you notice your eyes straining to read, you may need to come up with some different options.

Font: While fancy, swirling fonts look fun and draw attention, using them on entire blocks of text is an easy way to fatigue your reader. Limit your fun fonts to titles and use a simple one for most of your text.

Text size: A page full of small text is a surefire way to have visitors navigate away. Make sure your text is large enough for most people to read comfortably.

Conciseness: When you’re online, everything moves at warp speed. So, you should make sure your text is as concise as possible so that people can take in your information quickly and decide on how they want to move forward.

6. Site navigation

Finally, site navigation can make or break your website. Your leads are more likely to convert if they can find the pages they need to understand your services, so your pages should be well-organized and accessible from one central location.

Put your navigation bar at the top of your website, and divide your pages up into sections and dropdown menus that make sense:

navigation example 2

You can even add a link to your sitemap so that users can see every page on your website immediately.

We’ll help you create a website that stands out.

“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”

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Create your perfect web design with WebFX

Web design and well drilling require different skill sets, but they both should be done well to give you the best chances for growing your business. While you’re focused on honing your craft and delivering results to your customers, WebFX wants to help you bring in new ones.

Our web design and redesign services are made for companies like yours. We have an award-winning team of experienced designers who have helped our clients gain $10,085,355,239+ in revenue. Our specialty lies in creating stunning, simplistic styles that show off the best parts of your company and make it easy for new leads to learn more about your offerings.

Let our strategists take this task off your plate. Learn more by contacting us today or calling us at 888-601-5359!

We Drive Results for Well and Drilling Companies

  • 145+ experts in heavy equipment
  • You get a team dedicated to your success

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