6 Email Marketing Tips for Ecommerce

Email marketing has been around for a long time. Today there are many forms of marketing to promote an ecommerce site, such as social media marketing and mobile marketing. Although these marketing methods have their benefits, there’s a reason why email marketing has been around for so long.

Email marketing works.

If you want to learn more about email marketing for your ecommerce business, keep reading, and give us a call at 888-601-5359.

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Email Marketing Tips for Ecommerce Websites


What is email marketing?

If you subscribe to a mailing list, you have experienced email marketing. Email marketing for ecommerce targets a group of people interested in your products by offering them deals, promotions, and other information based on their shopping behaviors. Through a series of emails, you can communicate with current and potential customers, securing an ad spot right in their inbox.

How can email marketing benefit ecommerce?

Email marketing has the potential to garner a lot of attention for your site. It has multiple benefits, all of which can help to grow your business and your brand. 

  • Low cost, high ROI. Email marketing has the potential to earn an ROI of 4300 percent. You could earn even more, too — this is just the tip of the iceberg.
  • Targeting. You’re only focusing your efforts on the people who are interested in your brand. Either you added them to the list because you know they’re interested, or they subscribed themselves. This means you’re not wasting time on people who aren’t at least interested. You can also divide your list into subsets, allowing you to promote certain products to people more likely to buy.
  • Easy tracking. If you use a reputable email marketing service provider, you can easily track your results. You can more effectively target customers if you find out who’s deleting your emails, opening your emails, and clicking through to your site.
  • Appealing to impulse buying. Appealing to impulse is especially useful for ecommerce. You want to entice your audience with an email at the perfect time. If a customer abandons a cart, send a follow-up email. If you need to move inventory, create a flash sale. Coupon codes, related items, and repeat buys all cater to impulse.
  • Seeing fast results. Ecommerce sites can start seeing results within minutes of beginning an email marketing campaign. Once your recipient gets their email, they click through to your site and immediately start shopping.
  • Connecting with a large audience. There’s no limit to how far you can reach with email marketing for ecommerce. As long as people reach your website and have the opportunity to opt into your email list, they can be within your reach.

If you’re ready to get started with email marketing for ecommerce, make sure you have a good grasp of the basics.

1. Use smart subject lines

A subject is one of the first things a user will see when your email appears in their inbox. In order for a user to even open your email, you have to make sure that the subject line is perfect.

Your subject line should be concise and clear, and you should keep in mind that mobile clients aren’t able to see a long subject line, so try to include only the most pertinent information.

For example, if you have important news or an update about your store, include that right away, in a subject line like, “We’ve got a surprise!”

If you are having a sale or offering a discount or coupon code, be sure to include that in the subject line as well.

Nothing entices people like the promise of saving money!

Some of our client Successes

case study Increased
Traffic by
Ocean City NJ paddle boat
case study Increased
Rate by
image of heavy equipment
case study Increased
Generated by
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
See how we can help you
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Want to speak with an expert? Call us at 888-601-5359

2. Cover a variety of topics

Every email you send shouldn’t just be to advertise a sale.

You should strive to find interesting topics to focus on that will also help to drive purchases.

Here are a few ideas:

  • Seasonal trends for your industry
  • How-to features
  • Company news or policy changes
  • New items in stock (or items back in stock)

When you vary the content in your emails, you’re much more likely to keep your subscribers interested and willing to open each message to see what you’re offering.

3. Utilize email receipts and shipping messages

Email receipts have a much higher open rate than bulk marketing emails. So much so that email receipts have an open rate of 70.9% while marketing emails have an open rate of 17%.

Many online businesses don’t recognize that email receipts are a gold mine for generating more sales.

Your online business should take advantage of the high open rate by offering special deals or incentives in an email receipt.

For example, you could offer free shipping on a purchase made from your site over the next 30 days, or you could add an offer to save 15% on the next purchase.

You can also include special content in “order shipped” emails.

You could include links to parts of your site that appear relevant to the customers purchase, or something that they might need in addition to their new purchase.

4. Make it personal

You should always make an effort to address your recipients by name. When you simply address an email with “customer,” you fail to make the user feel valued as an individual customer.

Instead, use their name to show that you are thankful for their individual business.

In order to properly personalize emails, you’ll need to make sure that you collect the first names of your subscribers at the time that they opt in for your emails.

This may not always be possible for abandoned cart emails, but in all other situations, you should aim to personalize your messages in this simple way.

5. Exercise restraint

While it’s great to follow up on missed opportunities and entice people to buy more of your products, there is a fine line between aggressive and annoying.

Use your personal judgment to send emails as often as you see fit, and if you feel that you’re getting close to crossing the line, pull in the reigns.

As a general best practice, avoid sending more than one sales-oriented email per week. Limit your most sales-related emails to special occasions, such as a big blowout sale or inventory reduction.

6. Keep track of your own ecommerce email best practices

The best practices for your email campaign will depend heavily on your own personal business.

Pay attention to what your customers do and do not respond to, and change your email strategy accordingly.

You can view the analytics in your email platform to see information like open rate, click through rate, unsubscribe rate, and so on.

Keep an eye on the statistics and review them often to make sure that you are up to date with any changes that need to be made.

Additionally, don’t be afraid to ask for feedback. People love giving input – especially when it has to do with something they can benefit from.

Consider creating an email survey once a year that offers a coupon code or special deal in exchange for answering a few questions about your email marketing.

Looking for Some Email Marketing Guidance?

If you’re not certain that you can set up an email marketing campaign for your ecommerce store on your own, WebFX can help.

Our email pros have created successful campaigns for ecommerce stores just like yours, and we’d be happy to help you create campaigns that drive revenue to your online store.

Contact us today to learn more and receive a free quote!

Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888-601-5359 or contact us online today for a free evaluation.