New York City
PPC Company

What is pay-per-click (PPC) advertising?

PPC is a form of advertising where marketers pay each time someone clicks their ads. In other words, PPC allows you to buy visits to your site rather than attempting to earn them organically.

One of the most popular forms of PPC is search engine advertising, and it allows marketers to bid for ad placement in a search engine’s sponsored links. This allows you to choose which keywords and phrases you want to trigger your advertisements. For example, if you’re a plumber, you can set your PPC ads to display when people search for “plumbers in [your area].”

You can also run PPC ads on popular social media platforms, such as Facebook and Twitter, and pay on a per-click basis. And you can use precise targeting to reach your ideal customers.

Benefits of PPC advertising

No matter your industry, PPC advertising has a number of benefits for businesses. Let’s take a look at a few reasons why it’s so important and how you can use PPC to attract and convert more qualified traffic.

Instant results

One of the main benefits of PPC advertising is that you don’t have to wait for results. Unlike SEO campaigns, which can take weeks before you see results, PPC advertising can start driving relevant traffic the minute you launch them.

This means that if you’re looking to quickly increase website traffic and revenue for your business, PPC is a great option.

Qualified traffic

Since PPC advertising allows you to choose the keywords and phrases that trigger your advertisements, the traffic you receive from PPC ads will be highly targeted. In other words, PPC helps you reach potential customers who are already searching for your products and services online.

You can also schedule PPC ads to run during peak sales periods and target specific geographic regions to deliver the most qualified traffic. Additional traffic can expand your reach online and position your business as a leader in your field.

Maximum ROI

Since you only pay when people click your advertisements, PPC allows you to carefully track conversions and adjust your campaigns to manage costs and maximize ROI.

You can also compare cost per conversions against other marketing tactics and adjust your spending accordingly to get the most out of your advertising dollars.

PPC is one of the most accountable forms of advertising, and you can set an exact budget and only pay when people click on your advertisements.

Testing ability

PPC also gives you the opportunity to test out keywords to determine which phrases lead to the most conversions.

Then, you can apply your findings to other marketing campaigns, such as search engine optimization (SEO). You can also use PPC campaigns to A/B test landing pages. This will allow you to determine which page results in the most conversions, and you can send more traffic to the highest converting pages on your site.

We achieve real results for our clients

Other agencies can’t compete with the impressive results we earn for clients, and our performance record is the proof.

Whether you’re looking to increase visibility in search results, boost website traffic, or improve conversion rates, PPC plans from WebFX can help. We work with clients in a number of industries, and our results speak for themselves.

Just take a look at our portfolio and testimonials to see what clients have to say!

Our team has years of experience

At WebFX, our talented team of PPC experts has years of experience in the industry. And we’ll work to deliver PPC results that keep your business on the fast track to success.

While other agencies are working to keep up, we’re busy creating PPC solutions that move the industry forward.

We’ve developed processes and resources that other agencies don’t have, and we’ll carefully manage your PPC campaigns to ensure you get the biggest bang for your buck.

Our dedication is unrivaled

There are plenty of PPC agencies out there, but our commitment to your success is unrivaled.

Our business is built on getting our clients more business and conversions, and we’ve refined our process over the years to get you the best possible PPC results.

We’re also dedicated to keeping up with industry trends and changing Internet technologies. At WebFX, we’re dedicated to the success of our clients, and we’ll do everything we can to keep your business on the cutting-edge in your field.