Your Ultimate Lead Generation Consultant

Keyword research is one of the biggest parts of any online strategy since it helps you target your ideal leads. Your lead generation consultant will explain that with keyword research, you’ll be able to create content around the terms that your leads search most often, which gives you a leg up in the process.

Keyword research starts by brainstorming a list of keywords that relate to your business, your products, and your services. After you do so, you’ll want to add descriptive words to either end of the word to make them more detailed. These longer keywords are known as long-tail keywords, and they target a very specific group of leads.

For example, if you own a women’s boutique, you might start by brainstorming a list of keywords that include the following terms:

1. Women’s coats
2. Women’s boots
3. Women’s sweaters
4. Women’s hats

Those keywords are pretty general and they’re going to be very hard to rank for in search engines. Therefore, they’re also going to be hard use as lead magnets.

Here’s a list of long-tail keywords that explain your products in a little more detail:

1. Women’s black wool winter coat
2. Fur-lined women’s ankle boots
3. Hand-knit women’s sweaters
4. Women’s floppy beach hats

As you can see, this group of keywords is much more granular, and therefore, able to target a much more detailed group of leads.

This group of keywords will attract much less traffic, but the leads that do search for these keywords are much more prepared to convert since they know exactly the product that they’re after.

Keyword research is an extremely important lead generation strategy since targeting the right keywords can make or break your campaign.

After you’ve come up with the keywords you want to target, your lead generation consultant will start to create content around those terms.

Content is another crucial part of your lead generation strategy that your consultant will highly recommend. We’ve mentioned it when we talked about web design, so let’s dive in a little more.

Your content is what ranks in search engines, and there are over 1.2 trillion worldwide searches per year on search engines like Google. That means that there are literally trillions of chances for your website to show up in search results and drive valuable leads to your website.

Not only is your content important for driving leads in search engines, but it also helps turn leads into loyal customers.

If your site content ranks highly in SERPs for your target keywords, you’ll get more site traffic to your website. From there, your lead generation consultant will likely tell you that your content is what nurtures leads into paying customers.

The quality and relevance of your content are important to potential customers and you need high-quality, relevant content to convert leads to loyal customers. If your content answers their questions, gives them the information they were looking for, and promotes your products well, you’ll see an uptick in conversions.

SEO is one of the best-known online marketing strategies available. Your lead generation consultant will likely recommend SEO as a part of your strategy, and for good reason.

If you want your website to rank highly in search engines, it’s one thing to have an amazing website and fantastic content, but what will really get your site to top ranking positions is a solid SEO strategy.

SEO is the process of improving your website to ensure that it ranks highly in SERPs and, as you already know, ranking highly in SERPs is one of the best ways to attract leads.

Here are some strategies your lead generation consultant will use if you opt for an SEO campaign:

1. Content implementation: If you haven’t already opted for a content creation or content marketing campaign, your lead generation consultant will suggest one as a part of your SEO strategy. Content is king, and it’s a huge part of optimizing your site to attract leads and conversions.
2. Multimedia inclusion: Imagine a website with all text and no images — you’d become bored pretty quickly! Multimedia helps to keep users engaged on your pages and keeps them from bouncing because of boredom. It can be images, infographics, or even videos, and they help keep users interested in the information that you share.
3. Creating a strong internal linking structure: Internal linking is when your site pages link to one another. Not only does this help Google index your pages quicker (and rank them faster), it also ensures that users can find related pages to the ones they’re reading, keep them on your site for longer, and nurture them as leads.

There are many more SEO sub-strategies that a lead generation consulting company can talk to you about. Did you know that WebFX provides results-driven SEO campaigns for our clients? With over 28 years of experience, you can trust us to deliver the best advice in SEO and lead generation.

It’s estimated that by 2027, there will be over 6 billion social media users in the world. With so many users on social media, it’s the perfect place to attract leads for your business.

Your lead generation consultant will be able to help you pinpoint exactly what social profiles your business should invest in, depending on your industry, your competition, and your product offerings.

If you already have social profiles for your business, optimizing them is key for lead generation. Here are some ways to turn your profiles into lead magnets:

1. Share links to your website: The more users you can get to visit your website, the better. Social media is one of the best places to share links to your website simply because of the sheer volume of people that see and click your links. Don’t forget, if your friends and followers like or share something that you post, their friends and followers will see it, too. This increases your reach on social platforms exponentially.
2. Post promotional messages: Are you releasing a new product or service? If so, post something that lets your followers know! Everyone loves shiny new products, and you can use a post like this to excite and delight your friends and followers. The more excited they are, the more likely they are to share with their friends and family, which creates more potential leads.
3. Interact with your friends and followers: Social media is called “social” for a reason. It’s made to facilitate the interaction of linked profiles. That means you should always try to positively interact with users on your profiles. If someone comments on something you post, respond back! If someone comments negatively, you should also respond in a well-mannered way to show other users that you want to right your wrongs when it comes to your customers.

Did you know that 68 percent of users are willing to write a review on your company if you just ask them? Encouraging satisfied customers to write reviews of your business can be a fantastic lead generation strategy since a whopping 91 percent of people trust online reviews as much as a personal recommendation from family or friends.

Your lead generation consultant will help you design a strategy to get more reviews in order to drive more leads to your company.

Not only do positive reviews help you gain leads, but the way you respond to bad reviews can also entice users to purchase from your company.

For example, if you have a customer that was not at all happy with their product after it was delivered damaged, responding in a polite manner and offering to replace the items could get you major brownie points when it comes to potential leads.

Users want to know that your company is friendly to their customers and easy to work with, and the way you respond to online reviews can definitely determine that.